Shape Your Future Event
Marketing
Steps to a successful event through
activation of a campaign’s core
messaging.
@ShapeFutureOK
Target Audience
Meet your audience where they are.
Which events will put you in the path of your brand’s
target?
SYF Target: Oklahomans, age 18-54, low socioeconomic
status and moms or food preparers.
@ShapeFutureOK
Measurable Objectives
Set event goals and objectives.
How will you determine success?
SYF Objectives
• Objective 1: Attract 500 individuals to complete a healthy activity
• Objective 2: Collect 200 event photos/videos
• Objective 3: Collect 200 event surveys
@ShapeFutureOK
Event Strategy
Maximize ROI through event participation.
How will you know your audience is left impacted by your brand?
•
•
•
•
•
Obstacle course
“Dance Challenge”
SYF branded photo and interview booth
“Create a Healthy Meal Challenge”
Yoga Station/Hula Hoop Station
@ShapeFutureOK
Shape Your Future Events
-Fill half your plate with fruits and veggies.
-Kids need 60 minutes of physical activity. Adults need 30.
View more SYF event photos at
facebook.com/ShapeFutureOK
@ShapeFutureOK
Key takeaways
• Research and determine target audience before choosing
events.
• Give your team enough time to plan measurable
objectives.
• Execute event activities that leave an impact on your
audience and maximize ROI.
Additional tips:
• Scale events to fit budget and manpower.
• Document and review post-event results to refine what works.
@ShapeFutureOK
Contact
• Sjonna Paulson: [email protected]
– Director of Health Communication,
Oklahoma Tobacco Settlement Endowment
Trust
• Leslie Denner: [email protected]
– Marketing Strategist, VI Marketing and
Branding
@ShapeFutureOK