Mission Impact Guide V2.0 by Thomas G. Bandy
Group B, “Flourishing Families”
SEGMENT B09: FAMILY FUN-TASTIC
Mission Impact…Focusing your heartburst for the people around you
Mission Impact Guide V 2.0
Group B, “Flourishing Families”
Upscale, middle-aged families with older children
pursuing busy kid-centered lives in satellite cities
Resource: Mosaic by Experian
General Spiritual Insight:
Family Fun-tastic is part of the Lifestyle Group B (Flourishing Families). Please refer to the
description of Group B for the larger context of this segment's potential relationship with the
church.
Religious Perspective:
"An Important Part of a Healthy Lifestyle"
Key Behaviors:
Keenly Aware of Life Cycles; High Expectations for Relevant
Programs
Strong Impressions:
Inclination & Attitudes:
Very Sociable, Indulgent
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Mood & Values:
High Devotion to Family, High Sense of Well Being
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Mission Impact Guide V2.0 by Thomas G. Bandy
Group B, “Flourishing Families”
Comments:
Religion and church attendance are important to this lifestyle segment. Unlike
their Babies and Bliss B08 counterparts, these households have long term
residencies and make lasting bonds with their local church. The church
reinforces their traditional mainstream family values. Stability is more
important than creativity.
They prefer churches that have at least 200 participants because they don't like
to stand out in a small group. They value opportunities for youth as well as
adults, but don't need elaborate programs. They are more likely to perfect
existing program than experiment with completely new ideas.
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Churches may lean toward conservative social policies, but are rarely radical.
Moderation is a virtue. Denominational policies that are too radical (liberal or
conservative) may frustrate people in this segment, but they often remain loyal
to their congregation.
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Mission Impact Guide V2.0 © MissionInsite, LLC
Mission Impact Guide V2.0 by Thomas G. Bandy
Group B, “Flourishing Families”
Relevant Ministry Choices:
Leadership
Hospitality
Enabler, CEO
The Basics, Multiple Choices
Traditional denominational clergy (male or
female) who are seminary trained and
ordained are welcomed by this lifestyle
segment. Credibility is enhanced by advanced
degrees and denominational recognition.
Clergy often preach in robes. They are readily
trusted with authority to design worship, but
they are expected to have strong pastoral
counseling and visitation skills. They may not
be great with children`s stories in worship, but
they are compassionate to teens and mentors
to 20-somethings. They understand the unique
stress of each stage of life, and often stay in
connection with a family from baptism,
through weddings, to funerals. They also need
to be good administrators who are cautious
about financial risk, attentive to maintenance,
and minimize overhead.
Teens and young adults may drive separately,
especially if youth projects bring them to
church early. Make sure that doors are open
and parking is adequate. Greeters may be
untrained, but are very friendly. Caution them
to break away from friendship circles and be
intentional to seek out visitors. Young adults
need to be visible among the greeters. The
vestibule or narthex should make room for
extra tables to advertise youth projects and
special fund raisers. LCD screens may be
unnecessary, but update bulletin boards
weekly. Families may or may not sit together.
Youth often gather at the back or in the
balcony.
Hospitality
Compelling Issues:
The pastor maintains continuity of meaning,
and harmony of fellowship. He or she is
clear about policy and faith, but flexible and
compassionate enough to adapt to
individual cases.
Compelling Issues:
Safety and security is very important ... but
often ignored. Parents and teens want to be
sure that the environment cannot be
breached or abused, day or night, for any
church event.
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Leadership
Refreshments should be ample, but not
elaborate. Basic foods from the supermarket
are acceptable, along with basic choices in
coffee, tea, and juice ... but you may want to
add bottled water and sodas. There is not a
strong urgency about diet or healthy eating
habits. Provide modest seating using stackable
tables and chairs, but make sure every room is
handicap accessible. The environment must be
clean, but can be fairly utilitarian.
Mission Impact Guide V2.0 by Thomas G. Bandy
Group B, “Flourishing Families”
Relevant Ministry Choices:
Education
Worship
People in this lifestyle segment will usually say
they prefer "traditional" worship, which
generally means a more structured liturgy that
reflects their local version of denominational
heritage. However, the music is usually more
upbeat and is reminiscent of 80's praise music
and involves more recent hymns. Organ (piano)
and choirs may anchor the worship
presentation, but bands and other instruments
often supplement worship. Prayers and
sacraments follow a more traditional structure,
and worship usually follows the Christian year
and uses a lectionary.
One "blended" worship service is often
preferred in a congregation of 200-300; and in
larger congregations the worship options may
only be diversified by time of day and subtle
changes in leadership. Sermons tend to be
expository, but with practical applications, and
address both doctrinal and ethical concerns.
They prefer worship to move along at a fast
pace and involve youth and adults as lay
leaders. They may complain if worship is over
an hour long, but they often linger for
hospitality and stay for Sunday school.
Worship
Curricular, Topical, Generational or Peer
Group
Parents in this lifestyle segment are well
educated, value education, and want their
children to have college educations. They value
liberal arts (history, literature, drama, music,
and philosophy), and expect Sunday school to
ground youth and adults in faith and morality.
Studies are often topical, but with strong
references to scripture. Sunday schools are
often concurrent with worship services since
many families are too busy or in a hurry to get
to sports and other family commitments.
Classes may be suspended for the summer and
major holidays.
The older participants become, the more they
gravitate to peer group classes and groups.
Some may clearly be Bible study groups, while
others may focus on contemporary issues.
Educational environments need not be
elaborate or "high tech", and resemble
traditional classrooms. However, classes may
well incorporate video lectures from expert
theologians and Bible scholars.
Education
Compelling Issues:
Worship often highlights youth projects,
mission trips, and special fund raising events.
Announcements may take a little longer, and
people may leave their pews in order to pass
the peace to one another.
Compelling Issues:
Youth groups are important, and a second
program staff position (after the pastor) is
often a Youth Director. Youth usually have a
dedicated room in the building, and are
often the initiators of creative ideas and
mission projects.
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Educational – Inspirational
Mission Impact Guide V2.0 by Thomas G. Bandy
Group B, “Flourishing Families”
Relevant Ministry Choices:
Small Group
People in this lifestyle segment value small
groups primarily as opportunities for mutual
support and fellowship. They often rely on a
curriculum or book for study. Occasionally all
small groups use a common resource (like Rick
Warren's "Purpose Driven" series). Younger
small groups tend to orient around affinities
related to sports, music, and other special
interests. Small groups can have longer term
covenants, or be life-long partnerships. People
may not readily leave a group, even if it is
advisable for the sake of their spiritual growth.
Small Group
Compelling Issues:
Accountability can sometimes be a
challenge for people in this lifestyle
segment. They feel urgent about preserving
harmony are tend to avoid conflict
whenever possible. Since they have long
time investments in the community and
church, they tend to cautious about giving
or receiving advice or criticism.
Outreach
Compelling Issues:
People in this lifestyle segment are fiscally
very cautious, but they will give generously
to any outreach ministry that helps.
For Themselves: Human Potential, Human
Destiny
For Others: Health, Quality of Life,
Interpersonal Relationships
People in this lifestyle segment are generally
happy with their status quo. Their challenge is
to balance work, family, and personal time.
Social service is a somewhat higher priority
(compared to their partners in Lifestyle Group
B) because the youth are more conscious of
social reform and parents want to set moral
examples. Participation in outreach tends to be
very practical and hands-on. They are less
involved in shaping policy or pursuing
advocacy. They are not crusaders, but they can
be very caring. They tend to be followers, not
leaders.
Personally, they are very interested in any
program that helps them explore their
potential as human beings (gifts, personalities,
careers, etc.) They are often interested in
issues of personal salvation, life after death, or
salvation history. They have above average
interest in discerning personal mission in life,
which impacts their choice of career.
People in this segment are most likely to
become active in outreach ministries related to
health (particularly physical or mental fitness),
and support camps, amateur sports, and
learning competitions. They also support social
services that improve the quality of life in their
neighborhoods (crime prevention, safety, and
local environmental concerns). They are
strongly motivated to support outreach
ministries for youth that shape responsible
interpersonal relationships.
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B09-page 5
Designated Leaders, Affinities or
Curriculum
Outreach
Mission Impact Guide V2.0 by Thomas G. Bandy
Group B, “Flourishing Families”
Relevant Institutional Strategies:
Stewardship/Financial Management
Property and Technology
Long time residents for whom religion is
important often feel a great sense of
ownership for their buildings. They will
renovate ecclesiastical or historic buildings to
be more user friendly (accessible and
versatile); but they will also design utilitarian
buildings to reflect classic Christian
architecture. Landscaping, illuminated signs,
memorial gardens, and athletic fields are
exterior priorities. Inside, the sanctuary uses
classic Christian symbols and accoutrements
(pulpits and lecterns, chancels and organ
pipes), but the first pews may be removed to
allow chancel drama, and the pews may be
replaced by padded cathedral chairs.
The sanctuary may not use video technology,
but has excellent acoustics. Elsewhere the
building is wireless and offices have the latest
equipment. Sometimes the financial
conservatism of this lifestyle segment is
revealed by quality second-hand furniture used
in fellowship halls and parlors. Maintenance is
often done by work teams rather than
professionals.
Despite a slow economy, people will dig deeper
to make emergency repairs to the building.
Property and Technology
Compelling Issues:
The safe location and quality of space for
the youth room and Sunday school are
extremely important. The kitchen is often
updated and renovated with the latest
equipment, and the church may rely on
microwaves to reheat food rather than
bulky ovens to cook food.
.
Unified Budgets and Designated Giving,
Lifestyle Coaching
People in this lifestyle segment have significant
combined incomes, but they also have high
family expenses. They are very careful about
most spending. If they are extravagant about
property, it will usually involve office
technology, kitchens, or youth rooms. They are
shifting their priorities from maintaining
lending libraries to developing in-house
resource stores (books, CD's, talismans, etc.)
They are willing to spend extra money for
program staff (full or part time), but may be
reluctant to hire support staff (secretarial or
custodial) and rely instead on volunteers.
People in this lifestyle segment tend to
maintain large reserve funds and are cautious
about capital campaigns. They will try to design
stewardship campaigns with limited home
visitation, and more small or large group
information events. They are very interested in
Christian family financial planning, and in
shaping a lifestyle of generosity. They are loyal
to the institution and readily give to unified
budgets. They do like some options (general
funds, memorial funds, etc.), and they
contribute to special fund raising efforts by
youth for mission.
They tend to use the annual income last year to
Stewardship/Financial
Mgmt.
set
the financial goal for the next
year ... plus
Compelling
Issues:
inflationary increases. They also tend to
Leadersstrict
are often
reluctant
to set thewith
exercise
financial
accountability
benchmark
giving,care
andtothe
church often
annual
audits,oftaking
respect
restricts the
knowledge
individual
designated
funds,
and theofavoid
using savings
A few They
may be
exceedingly
tocontributions.
pay for operations.
encourage
stability
generous,
but
many
may
give
only
2-3%
of
more than creativity.
their incomes (although they will be very
generous in emergencies).
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Mission Impact Guide V2.0 © MissionInsite, LLC
B09-page 6
Ecclesiastical, Christendom, Modern
Mission Impact Guide V2.0 by Thomas G. Bandy
Group B, “Flourishing Families”
Relevant Institutional Strategies:
Communication


Internet,
Print, Gatherings


Heavy
 reliance on the internet for communication may not always carry over to church involvement.
Inthe church world, they may be more traditional and assume that printed and verbal
announcements
will still be effective. Newsletters will be both print and digital; the database will be

a combination of postal and email addresses. Websites are common, but tend to be static or used

primarily to advertise and download documents.


However, there is a growing commitment to congregational on-line social networks. Staff leaders

are much more likely to carry "Smart Phones" for instant communication by voice or text. Youth, in

particular,
will communicate solely by text or cell phone, share images and videos, and be

unreachable
through print or meetings.

Communication
Compelling Issues:
Conformity is just as important as efficiency. People in this lifestyle segment will frequently
network with other churches to discover "best practices" and "denominational policies" before
making any major decision.




Download MissionInsite’s Impressions Report for your mission field through
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Really Relevant (and) Always Faithful: How Churches and Ministries Target Mission
In An Explosion of Diversity by Thomas G. Bandy (Available through Amazon)
Download the MOSAIC Guide from Experian
Explore the Interactive MOSAIC Guide from Experian
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B07-page 67
B09-page
Resources: