EUMA ON THE MOVE
selling EUMA
Reflecting…
• Do your family & friends know you are a
member of EUMA? Do they know what
EUMA stands for?
• Who is part of your network that does not
know about EUMA but could be an
interesting contact?
• What do you do to contribute to the
growth of your association?
CONTENT
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Target groups
Goals per target group
Occasions
Messages & sales arguments
Elevator pitch
Action plan
Target groups
Target groups
• MA‘s
• Companies
– HR departments/HR managers
– Managers
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Hotels/venues
Speakers/trainers
Business Partners
Schools & students
Goals per group
Goals per group (1/2)
• MA‘s: gain & retain!
• Companies: make them send their MA‘s
and pay for their membership
– HR departments/HR managers: make them
understand EUMA offers real training value
at a low cost
– Managers: make them see MA‘s also
benefit from networking
• Speakers/Trainers: convince them to
speak for free
Goals per group (2/2)
• Hotels/venues: have them host your
events
• Press: make them talk about you
• Business partners: advertisement
• Schools & students:
– Inform
– Choose MA profession
– Possible future members
Occasions
Occasions
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Local EUMA events
Industry events
Annual Conference
Annual Training Day
Companies
HR departments/HR managers
Managers
Hotels/venues
Leisure gatherings
Messages
Sales Arguments
Messages/Sales Arguments
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EUMA is not for profit
European Scope, + 1400 members
Exists since 1974
Training
Local & international networking
Peers who understand your job
Source of information
Keep up to date
Reasonable membership fees
Messages/Sales Arguments
• Reach your target audience
• Reach people who have
buying/influencing power
• Communicate to people who are used to
dealing with/filtering information; who are
good listeners
• Choose to reach a local, multinational or
even European audience
Messages/Sales Arguments
• Host us and have the opportunity to show
your venue to a group of possible buyers
• Organize a workshop for us for free/at
reduced cost as a promotion (maybe a
member will contact you afterwards)
• Experience what being an MA is all about
• Reach 100 people who work for
companies in the area and who are
interested in your product
Elevator Pitch
Elevator Pitch
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EUMA is a European non-profit association that
promotes the profession of Management Assistants.
We organize both local and international trainings and
networking events in 25 countries.
An assistant who is a member of EUMA is always up to
date and can rely on the knowledge of over 1400 peers
throughout Europe.
The majority of our members are sponsored by their
companies who can enjoy additional visibility thanks to
a special corporate membership formula.
( Membership fees are very reasonable because we
want every MA to be able to join.)
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=> hand your business card!
My Action Plan
MY ACTION PLAN (1/2)
(Todo before the 2011 conference)
• Return your form by 15/04/2011
• Execute actions before 2011 Conference
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LinkedIn
Talk to 5 people
Write an article
Inform 3 hotels/venues
Contact 3 business partners
MY ACTION PLAN (1/2)
(Todo before the 2011 conference)
• Speak at and/or attend an industry event
• Partnership
• Keep a database! (per target group, 1
person per country)
• Measure effects & adapt accordingly