E X E CU T IVE EDUC ATI O N
I NTERN AT ION A L E XE CU T IVE P ROG RA MS
Increase Performance – Increase Profit
CONCEPT
How can you increase profitability in your existing business? How can your enterprise generate more revenue and explore new ventures
in its core competencies? These are among
the key questions that will be discussed in this
five-day seminar. We will focus on the specific
environment of your business. Research shows
that a significant segment of most company’s
business is unprofitable. Nevertheless, there
are methodologies, systems and innovative
ways to explore opportunities for profitability.
What we show in this seminar is a well-structured process to systematically manage profitability over the short and long run. We provide an integrated view on how managers can
improve the profitability of their business unit.
Approaching profitability
This part of the seminar takes an in-depth
look at the current best practices in profit
management of companies and their competitors. Attendees will acquire an understanding of how their counterparts in other
countries and regions meet ambitious growth
and profitability goals.
Managing for profitability
Participants learn how to deploy profit improvement concepts and instruments within
their immediate environment, and how to
evaluate the efficacy of such measures.
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WHO SHOULD ATTEND?
The program is designed for the following
groups:
ness
• Use profit analysis to uncover untapped
profit potential
•
•
•
•
•
Levers of Results Management
1. Generate more revenue with the existing
customer base
2. Providing the same benefit at a reduced
Executives and Managers
Young Leaders and High Potentials
Government Professionals
Entrepreneurs
Venture Capitalists
KEY BENEFITS
Participants will:
• understand and recognize the real drivers
of profitability and value in
their business;
• learn to use tools to analyze additional
profit potential;
• learn how to systematically elaborate profit
boosting concepts;
• become profitability managers in the
day-to-day-business;
• develop an action plan in order to achieve
ambitious profit goals.
cost
3. Better profitability thanks to lower capital
employed
4. Higher contribution margins by concentrating on profitable accounts
CONTENT
The seminar addresses how to attain EBIT,
ROS, ROA, ROE, contribution and gross margin targets through short-term effective programs despite a difficult environment that
would endanger achieving such goals.
Short-Term Optimization Programs
• Use dormant profit potential
• Better utilize the potential of existing customers
• Provide new customer benefits and opportunities for value creation
• Actively manage customer satisfaction
• Proactive complaint management
• Winning back customers
• Acquiring new business and customers
• Reducing value chain depth and capital intensity
• Focusing on profitable orders
• Concentrating on profitable customers and
businesses
Results Management as a Leadership
Challenge
• Identifying the profit potential of the busi-
Strategic Results Improvement
• More value creation thanks to innovation
management
• Higher productivity due to technology
management
• Exploiting profit potential through business
development
• Investment in new abilities and core competencies by making use of the multiplier
effect
Applying
• Learn how to use the instruments and
tools of profitability management
• Exchange knowledge and insight
• Develop an action plan to implement
improvements
PROGRAM DESIGN
Prof. Dr. Walter Rodriguez, P.E., is Professor
and Director of Grants and Research at the
Lutgert College of Business, Florida Gulf Coast
University. In addition, he serves as Director of
the Institute for Technological Innovation. Formerly, he was holder of the Alico Endowed
Chair and Eminent Scholar in Operations
Management & Strategy and was Founding
Chair of the Departments of Computer Information Systems, Computer Science, and Decision Sciences as well as FGCU’s Florida Engineering Education Delivery System (FEEDS)
program. Professor Rodriguez have taught Internet-based Information Systems; e-business;
Operations Management; Strategy; and Innovation. He obtained his Ph.D. in engineering
project management (interdisciplinary CE/ISE)
from University of Florida in 1982. He founded
and chaired the Engineering Computer
Graphics Program at Georgia Tech (19851993) and was awarded the Harvard Foundation Medal (1994) and a Postdoctoral Fellowship (Collaborative Systems) at the Massachusetts Institute of Technology (1996), while
holder of the Louis Berger Endowed Chair at
Tufts University. Dr. Rodriguez research focuses
on visual-based systems development, advanced distributed learning technologies, and
e-business operations management and strategy. He has published over 120 research articles and four McGraw-Hill books. During the
last 30 years, he has obtained continuous National Science Foundation and private industry
sponsored grants in: systems development,
collaborative decision-support, distributed
learning technologies, and multi-project management areas. For additional information,
please visit: www.fgcu.edu/wrodriguez
Dr. Stuart Van Auken, Department Chair of
Marketing and Economics, Eminent Scholar
and Alico Chair in Market Analysis and Development. Ph.D. in Marketing, University of
North Texas. He served as the Dean of the
School of Business at California State University, Chico from 1986 to 1990. Dr. Van Auken
was recently named the Marketing Educator
of the Year by the Marketing Educators' Association. He also received the University's Senior
Research Award for outstanding research ac-
complishment at FGCU and throughout his
career. Dr. Van Auken formerly served as Chair
of the Department of Marketing and Business
Statistics at the University of Louisville. While
at the latter, he was also named a Distinguished Teaching Professor. His research interests are in marketing strategy, marketing research, consumer behavior, and marketing education. For additional information, please
visit: www.fgcu.edu/cob/bios/vanauken.html
nomics and is engaged in seminars with The
Liberty Fund. His intellectual interests are
wide-ranging and include the philosophical
foundations of free markets, property rights,
and the relationship between economic freedoms and political democracy. Brad has been
active in undergraduate research and served
for seven years as the founding faculty advisor
and editor for Issues in Political Economy. Brad
teaches in our EMBA and MBA programs regularly. Brad grew up on the east coast of
Florida in Merritt Island. Brad has been active
for many years in both public and private
wildlife habitat and preservation programs. He
is an avid father, fisher, and hunter. Associate
Professor of Finance and Economics. Ph.D. in
Economics, Florida State University (1991). For
additional information, please visit:
www.fgcu.edu/cob/bios/hobbs.html
Dr. Bradley K. Hobbs, Professor of Finance and
Economics, received his Ph.D. from Florida
State University in 1991. His research interests
are wide ranging across finance and economics. Recent works address cost efficiency in
long-term care institutions, the costs of
AACSB faculty turnover, the effects of property rights on debt-for-nature swaps, an event
study associated with the Financial Services
Modernization Act of 1999, and pedagogical
issues in the teaching of finance and economics. Dr. Hobbs is a member of the Teaching
Faculty for the Foundation for Teaching Eco-
CERTIFICATE
Participants with full engagement will be
granted the ‘Advanced Performance Certificate’ from MAB Business School.
Dates & Fees
No.
Date
MEP1416
June 20 – 23, 2016
Location
Lucerne
MEP1426
November 14 – 17, 2016
Lucerne
Program length:
Fees:
Registration:
4 days
CHF 4.500.– plus VAT
www.mab-edu.com/mep14
or rear registration form
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Zürich School of Management
ABOUT US
GENERAL INFORMATION
MAB Business School
Kirchstrasse 3
CH-8700 Küsnacht / Zürich
Telefon +41 (0) 44 913 15 80
Fax
+41 (0) 44 913 15 81
E-Mail: [email protected]
www.mab-edu.com
Registration and Confirmation
You can register by email, mail or fax, or through
our website. Once you have registered, you receive
written confirmation, including detailed information on the location of the program, travel directions, hotel accommodations and an invoice for
the program fees. If the program is fully booked,
we notify you immediately. When you complete
the program, you receive a certificate of attendance. Please note that the program curriculum,
faculty and hotels are subject to change and/or
amendment.
Change of Registration
If you need to change your registration, please notify us at least 6 weeks before the program starts.
A change of registration entails fees of Euro 300.
In some rare circumstances, a program or parts of
a program may have to be postponed or modified.
In such cases, we will notify you immediately to
ensure that you can attend an alternative program
with similar content.
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Cancellation
You may cancel your registration free of charge 4
months before the program starts. If you cancel
between 4 months and 6 weeks before the start
date, you will be reimbursed 40% of the program
fees. For cancellations within 6 weeks of the program start date, you will be charged the full program fees. You can arrange to have someone take
your place up to 3 days prior to the program start
date.
Program Fees
Program fees for our seminars and programs include the faculty fees and educational materials
associated with the program (V.A.T. is not included). Accommodations and meals are not included. If only parts of a program are attended,
missed parts may not be made up. The fees for our
Master’s and diploma programs include all the required courses, programs and program documentation. Payment is accepted in Euros, Swiss Francs
or US Dollars. Reference currency: Euro.
Accommodations and Meals
Our programs are held in high-quality hotels and
seminar centers. Participants are not obligated to
stay at the seminar hotel. Note, however, that
MAB Business School customarily negotiates a
special room rate with the seminar hotel. Unless it
is included in the accommodation rate, an additional daily seminar service fee for mineral water,
coffee, etc., will be charged to participants. For
rooms at the seminar hotel, participants make
their own reservations following instructions provided by MAB Business School, and pay the hotel
bill on the final day of the program.
Insurance and Disclaimer
MAB Business School does not offer insurance to
participants. Therefore, participants must carry
their own insurance policies to protect them from
damages due to accidents, disease, theft and so
on. MAB Business School cannot be held liable for
damages. Terms, conditions and course content
are subject to change and/or amendment.
Registration Form
I wish to participate in the following program:
Name of Program
Additional registration forms can be found at www.mab-edu.com
Program Number
Please complete and print this
registration form and mail or fax it to:
MAB Business School
Kirchstrasse 3
CH-8700 Küsnacht / Zürich
Phone +41 (0) 44 913 15 80
Fax
+41 (0) 44 913 15 81
E-Mail: [email protected]
www.mab-edu.com
Prefix
® Ms.
Program Dates
® Mr.
Last Name
Titel
First Name
Company/Organization
Street, P.O. Box
Postal Code, City
Country
E-mail
Signature
Telephone
Fax
Position
IndustryAre
(opt.)
you interested in corporate education or
consulting? Call us at: +41(0)43 499 4020
Number of Employees (opt.)
® under 200 ® up to 1000 ® over 1000
Date
MAB International 2016
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