GOOD GAME
SHOW KOREA 2016
<Exhibition Proposal>
1. EXHIBITION OVERVIEW
Title
GOOD GAME SHOW KOREA 2016
Period
May 19, ‘16 (Thur) ~ May 22 (Sun), 4 Days
Venue
KINTEX, Exhibition Hall 1, 2 (21,384m2)
Host
Gyeonggi Province Government
Organizer
KINTEX, Gyeonggi Contents Agency
Program
∙
∙
∙
∙
Exhibition : Special Exhibition, Future Tech Experience Zone
Buyer Meet‟g : 1:1 Biz Meet‟g, Network Party
Conference : Seminar, Forum
Concurrent Events : Opening Ceremony, Cultural Performances
Exhibit
Category
Virtual/Augmented Reality , Mobile Game, Online Game,
Console Game, Arcade Game, Board Game, Smart Contents,
3D/4D Solid Shapes Game, Convergence Contents, Retail Goods
2. INTRODUCTION OF GOOD GAME SHOW
 BIGGEST GAMES SHOW IN FIRST HALF, LEADS FUTURE OF GAME INDUSTRY
- More than 900 participation of local and international game companies
- Next generation game and technology including VR and AR exhibition
 CONVERGENT CONTENTS SHOW, EXHIBITING FUTURE SOLUTION AND
RELATED CONTENTS
- Virtual/Augmented Reality , Mobile Game, Online Game, Console Game, Arcade Game,
Board Game, Smart Contents, 3D/4D Solid Shapes Game, Convergence Contents, Retail
Goods, Education Contents, Figure, Animation, Cultural Contents
 LARGEST KOREAN GAME BIZ MARKET
- Optimal marketing tool for promotion and marketing
→ TV / Radio Commercial / Newspaper / Homepage / SNS / e-Newsletter
- Support overseas business expansion for small game companies and start-ups
→ Participation of more than 300 local and international buyers and investors
→ Strengthened export support to emerging game market
2. INTRODUCTION OF GOOD GAME SHOW
Culture
Contents
Smart
Contents
Game
Character
Education
Robot
• Convergence
• Education (Smart Learning)
Arcade
• Psychology
3D, 4D
Solid
Shapes
Game
• Health, Treatment
Console
Game
• National Defense
• Public
• Business
Virtual
Reality
• Experience (Sports, etc)
Mobile
Game
• Retail Items
Interactive
Game
Online
Game
Social
Game
Exhibition Items
3. PERFORMANCE RECORD
 EXPORTED AMOUNT BY COUNTRIES
 EXHIBITORS AND VISITORS
$2,912
2015
Germany
China 71%
2014
Japan 35%
China 32%
Singapore
19%
2013
Japan 31%
2012
France Others
China 49% 26%
25%
2011
Japan Singapore
28%
37%
2010
China Germany Others
36%
13%
51%
$0
$400
9%
Others 50%
Others
35%
Others 33%
Exhibitors
Others 20%
408
66,152
Visitors
60,395
$2,413
51,270
268
44,478
$1,603
33,889
$1,158
51,860 301
197
150
$1,960
59
$855
$800 $1,200 $1,600 $2,000 $2,400 $2,800
2010
2011
2012
2013
2014
2015
► RECENT 3 YEAR AVE. GROWTH RATE OF EXPORT CONTRACT AMOUNT 36.5%
► RECENT 3 YEAR AVE. GROWTH RATE OF EXHIBITORS 28.0%
► RECENT 3 YEAR AVE. GROWTH RATE OF VISITORS 9.0%
3. PERFORMANCE RECORD
 MAJOR EXHIBITORS
 2015 GOOD GAMES
4. WHY GOOD GAME SHOW KOREA?
BIGGEST GAME BUSINESS MARKET WITH MORE THAN
300 BUYERS AND VISITORS WORLDWIDE
SUPPORT INCREMENTAL OF OVERSEAS SALES THROUGH BUSINESS EXPANSION
TO EMERGING MARKET AND MEETING OPPORTUNITY WITH NEW BUYERS
- 200 Global publishers, buyer and VC
- Third world and emerging market (North EU, SCA,
MEA, SEA) buyers will be more than 30% of
total buyers coming to the show
-100 Local game companies and investors
► 2014-2015 PARTICIPATING LOCAL AND INTERNATIONAL BUYERS
4. WHY GOOD GAME SHOW KOREA?
 Valuable place for biz meeting and networking
► “72% OF „15 EXHIBITORS WERE SATISFIED”
► “63% OF „15 EXHIBITORS WILL TAKE PART NEXT YEAR”
2%
2%
26%
35%
22%
16%
Strongly agree
Very satisfied
Somewhat satisfied
50%
47%
Neutral
Somewhat dissatisfied
Agree
Neutral
Disagree
Result: 2015 Goodgameshow Survey
Result: 2015 Goodgameshow survey
“
Met new customers without
going overseas biz trip,
saved time and money!
”
“
Ideal environment for meeting,
will definitely participate
next year!
”
Survey: 2015 Good Game Show 238 exhibitors
5. EXHIBITOR GUIDELINE
 Space Only : 600 USD (VAT Not Included) / 1 booth (9m2)
• Minimum 2 booths
• Booth(s) is to be installed a contractor selected by
exhibition participant
 Shell Scheme : 700 USD (VAT Not Included) / 1 booth (9m2)
•
•
•
•
Structure, Fascia Board, Lighting, Carpet
1KW Electricity
Pair of Info. Desk / folding chair
Facilities other than the above available at
extra charge
6. EXHIBITOR BENEFITS
Category
Discount
① Early Bird
10%
② Companies based at
Gyeonggi-province
100 USD / 1 booth
③ „14 Exhibitor
100 USD / 1 booth
~Feb. 29 (Mon), ‟16
Discount applied from ① → ② → ③
Application Deadline : „Apr 08 (Fri), „16
* ① + ② + ③ All Applied = Space only : 340USD / 1 Booth
Shell Scheme : 430USD / 1 Booth
<INQUIRIES>
∙ Tel : +82-(0)31-995-8244,8248
∙ Fax : +82-(0)31-995-8082
∙ E-mail : [email protected]
∙ 주소 : Hallyuworld ro 408, Ilsanseo-gu, Goyang City,
Gyeonggi Province
∙ Contact point : Jungha Lim