PWRplay
EXAMPLES
More
PWR
to
You
PWRplay
EXAMPLES
Robot Option
Premium:
Voice-activated Robot
Track Record:
Response rate as high as 71%,
Not lower than 60%
Quantity
150
250
500
Budget
$76,000
$91,000
$125,000
PWRplay
EXAMPLES
Humvee Option
Premium:
Remote-control Humvee
Track Record:
Response rate as high as 64%,
Not lower than 50%
Quantity
150
250
500
Budget
$65,000
$72,000
$90,000
PWRplay
EXAMPLES
Walkie-Talkie Option
Premium:
Motorola FR50 Walkie-Talkie
Track Record:
Response rate as high as 36%,
Not lower than 32%
Quantity
150
250
500
Budget
$68,000
$78,000
$102,000
PWRplay
EXAMPLES
PWRplay™ Overview
• PWR stands for Personalized Web
Response
• PWR products are a suite of
proprietary products from Bazzirk Inc.
• The most effective, most accountable
prospecting tool on the market
• Response rates up to 71%
• Response defined as a qualified
prospect agreeing to take a meeting
• ROI up to 686:1
PWRplay
EXAMPLES
PWRplay Process
• Play begins with a clean database
(PWRbase™) of prospects
• A large box containing a premium (remotecontrol car, robot, etc.) is shipped to the
prospect’s desk
• Remote control is left out of the box
• Box label is personalized, box includes a
personalized mini brochure
• Call to action is to a personalized Web site
PWRplay
EXAMPLES
PWRplay Process
• By going to the site and offering a
data capture, prospect agrees to a
sales meeting
• Sales people deliver prospect’s
remote control at meeting
• Data captures are shown online at
password-secure PWRline™
• Process is turnkey
PWRplay
EXAMPLES
Data Reporting
PWRplay
EXAMPLES
Data Reporting
• Prospect is shown contact data and asked to correct it, cleaning
the database
• Prospect answers questions which qualify and classify the lead
• Questions are customized for each play
• When prospect hits “Submit”, an e-mail goes to designated client
contacts
• Prospect’s data is shown on the password-secure PWRline
• PWRline also displays a real-time list of respondents, overall
response rate, and reponses by sales territory
• Data can be linked to CRM systems for tracking
PWRplay
EXAMPLES
Saturation Campaign Objective:
• Deliver the appropriate message to decision
makers and influencers within targeted
prospect companies.
• Stimulate discussion among decision makers
and influencers.
• Set calls with key decision makers. Close and
develop accounts.
PWRplay
EXAMPLES
Drive the Customer Relationship Cycle:
PWRplay
EXAMPLES
Flexible Partner usage options
Decision Maker 1: Themed
PWRplay
Decision Maker 2: Themed
PWRplay, Web/Print Media
Influencers: Themed 2-D
Premium, E-mail, Web/Print
Media
PWRplay
EXAMPLES
Decision Maker 1 PWRplay Sequence
• Receives one battling robot
• Call to action: Get remote
control, battle with Decision
Maker 2
• Responds with online data
capture
• Sales team delivers remote
control in joint meet with
Decision Maker 2
• Message: Duke it out over the
best reason to choose you
PWRplay
EXAMPLES
Decision Maker 2 PWRplay Sequence
• Receives one battling robot
• Call to action: Get remote
control, battle with Decision
Maker 1
• Responds with online data
capture
• Sales team delivers remote
control in joint meet with
Decision Maker 1
• Message: Duke it out over the
best reason to choose you
PWRplay
EXAMPLES
Influencer 1 PWRplay Sequence
• Receives referee’s bow tie
• Call to action: Learn all you
need to referee the Decision
Maker 1/ Decision Maker 2 battle
• Supporting marketing materials with key messages
• Follow-up e-mail messages support theme
• Messaging drives to Web for demos, white papers
PWRplay
EXAMPLES
Influencer 2 PWRplay Sequence
• Receives ringside tickets for Decision
Maker 1/ Decision Maker 2 battle
• Call to action: Learn all you need to
follow the Decision Maker 1/ Decision Maker 2 battle
• Supporting marketing materials with key messages
• Follow-up e-mail messages support theme
• Messaging drives to Web for demos, white papers
PWRplay
EXAMPLES
For More Information
http://www.bazzirk.com/presentation
User Name:
Password:
capabilities
pres