Journal of Economic Literature
American Economic Association Publications
2403 SIDNEY STREET, SUITE 260
PITTSBURGH, PENNSYLVANIA 15203
Telephone (412) 432-2300
Fax (412) 431-3014
TEAR SHEET COPY
The following annotation will appear in the June 2016 issue of the Journal of Economic Literature (Volume 54, no. 2) and in the
American Economic Association's electronic publications: e-JEL, JEL on CD, and EconLit.
KNEGO, NIKOLA; RENKO, SANDA AND KNEZEVIC, BLAZENKA, EDS. Trade Perspectives 2015:
Innovations in Food Retailing: Proceedings of the International Scientific Conference: Zagreb, Croatia,
18th and 19th November 2015/Perspektive trgovine 2015. Inovacije u maloprodaji hrane. Zbornik
međunarodne znanstvene konferencije. Zagreb, 18 i 19. studeni 2015. godine. Zagreb: Ekonomski
Fakultet Zagreb Sveucilišta u Zagrebu, 2015. Pp. 265. ISBN 978–953–346–016–1, CD.
JEL 2016–0781
Nineteen papers address aspects of innovation in the retail food sector amidst the challenges of
recession and rapid technological innovation. Papers discuss institutional innovation as a factor of food
retail development; technological innovation in retail; innovations in retail food formats—the case of the
Polish market; innovation and formats of retail business units; identifying food retail mix adjustments to
elderly consumers in Croatia; the improvement of management in the supply chain of fruits and
vegetables in Bosnia and Herzegovina; innovations in developing competitive advantage in food
retailing—the case of the Polish national chain “Piotr i Pawe&lslash;”; customer perception and attitude
toward innovations in the Croatian retail market; the trade sector in the Republic of Serbia—waiting for
a new strategic document; systematic shopper marketing for sustainable competitive advantage; food
safety and food quality in the supply chain; smartphones and mobile applications as tools for grocery
shopping; a profile of socially responsible food retailing—the case of Serbian supermarkets; delighting
customers and beating the competition—insights into mainstreaming fair trade; a review of corporate
responsibility policies in food retailing; policies and practices of consumer protection in food retailing in
the Republic of Serbia; consumer policy in food retailing and sustainable consumer choices; the social
supermarket in Rijeka as an example of social innovation in food distribution; and the role of internal
audit in food retailing. Knego, Renko, and Knezevic are with the Faculty of Economics and Business at
the University of Zagreb. No index.