Introducing a NEW PerSKINality Skincare Collection from Rodan + Fields®
Six Customized Kits Developed with Skin’s Distinctive Personality and Targeted Needs in Mind
Are you Lucky & Lovely, Sunny Side Up, or maybe even Too Hot to Handle? Everyone’s skin tells a story about
past habits and future appearance; a person’s PerSKINality, if you will. From the amount of sleep you get each
night and the time you spend in the sun, to the skincare you use and the genes you’ve been blessed with,
everything plays a role.
To address people’s targeted skincare needs, leading dermatologists Dr. Katie Rodan and Dr. Kathy Fields have
developed six customized Rodan + Fields® PerSKINality kits, each complete with everything needed to help
skin go the distance, no matter what a person’s PerSKINality. Packaged in colorful, clear PerSKINality-specific
zipper bags (great for taking on the plane), the custom-fit kits include complete skincare regimens to help
address particular skin concerns. Just because PerSKINalities are complex, skincare solutions don’t have to be
thanks to Rodan + Fields Mutli-Med therapies.
“Because the majority of people never have the opportunity to visit a dermatologist, our goal has always been
to bring the dermatology office to people’s homes as much as possible,” declared Dr. Rodan. “With our
PerSKINality Kits, we are able to offer targeted solutions to help people understand and take control of their
skin,” continued Dr. Fields.
In conjunction with the launch of the PerSKINality Kits, Rodan + Fields will offer a new exclusive PerSKINality
Facebook app (www.facebook/rodanandfields.com), developed by Dr. Rodan and Dr. Fields, that utilizes the
latest image analysis software to asses skin and identify a person’s PerSKINality. The user will receive tips and
advice on getting the best skin possible, be invited to join an online community of people with the same
PerSKINality, and receive product recommendations for her PerSKINality type.
The Specifics: Launching in October, 2012; Rodan + Fields offer six PerSKINality kits:
Sunny Side Up Kit: Designed expressly for people who need to address the beginning stages of sun
damage in the form of dullness and brown spots, the Sunny Side Up Kit contains everything needed to
clean the slate. Whether it’s a workday or a weekend, cloudy or bright, every day is SUNday, and skin
knows it. A heaping helping of head to toe sun protection is the best medicine when discoloration is the
diagnosis. Because keeping those aging rays at bay is a constant battle, proven skincare will help brighten
up complexions helping Sunny Side Uppers will look as good as they feel.
What’s Inside: REVERSE Regimen*, ENHANCEMENTS Micro-Dermabrasion Paste,
ESSENTIALS MAXIMUM D3® Vitamin D Supplement and a Sunny Side Up Mirror.
Suggested retail price: $201
*A 4-product regimen to fade brown spots, brighten dull skin and reverse sun damage. Includes REVERSE Deep
Exfoliating Wash, REVERSE Skin Lightening Toner, REVERSE Skin Lightening Treatment and REVERSE Broad
Spectrum SPF 50+ Sunscreen.
Carpe Diem Kit: The Carpe Diem Kit was designed for those who have more severe sun damage and
brown spots to contend with from living life to the fullest. The trips they’ve taken and adventures
they’ve enjoyed have created a lifetime of memories. But that doesn’t mean their skin should have to
wear the souvenirs of past sun exposure. By embracing skin-savvy habits, they can stay protected
from the elements without limiting their joie de vivre.
What’s Inside: REVERSE Regimen*, ANTI-AGE Night Renewing Serum, ESSENTIALS
MAXIMUM D3® Vitamin D Supplement and a Carpe Diem Mirror. Suggested retail
price: $211
*A 4-product regimen to fade brown spots, brighten dull skin and reverse sun damage. Includes REVERSE Deep
Exfoliating Wash, REVERSE Skin Lightening Toner, REVERSE Skin Lightening Treatment and REVERSE Broad
Spectrum SPF 50+ Sunscreen.
Lucky and Lovely Kit: People with this Perskinality have hit the jackpot when it comes to good skin
genes. But the question is “what are they going to do with this good fortune?” By stacking the deck
for a winning hand with the right skincare and healthy habits they can continue to look their youthful
best. And if they play their cards right, their skin will never call their bluff. The Lucky & Lovely kit is all
about prevention, because you’re never too young to start protecting your skin from the future signs
of aging.
What’s Inside: ANTI-AGE Regimen*, ANTI-AGE Multi-Function Eye Cream, ANTI-AGE
Lip Renewing Serum, ANTI-AGE Night Renewing Serum, ESSENTIALS MAXIMUM D3®
Vitamin D Supplement and a Lucky and Lovely Mirror: Suggested retail price: $334
*A 4-product regimen to combat wrinkles, enlarged pores and loss of firmness. Includes ANTI-AGE Daily
Cleansing Mask, ANTI-AGE Pore Minimizing Toner, ANTI-AGE Triple Defense Treatment SPF 30 and ANTI-AGE
Overnight Restorative Cream.
Expressionist Kit: Their expressive nature shows their inner beauty, but all those smiles and laughs can
turn skin into a canvas that may reveal more than they care to share. Expressionists can take up an
artful approach to aging with a new palette of skin-protective habits and proven skincare products.
They’ll keep people guessing about their past and focused instead on the youthful picture in front of
them. This kit will help correct the signs of aging that have appeared and prevent new lines and
wrinkles from surfacing.
What’s Inside: ANTI-AGE Regimen*, ANTI-AGE Multi-Function Eye Cream, ANTI-AGE
Lip Renewing Serum, ANTI-AGE Night Renewing Serum, ESSENTIALS MAXIMUM D3®
Vitamin D Supplement and an Expressionist Mirror: Suggested retail price: $334
*A 4-product regimen to combat wrinkles, enlarged pores and loss of firmness. Includes ANTI-AGE Daily
Cleansing Mask, ANTI-AGE Pore Minimizing Toner, ANTI-AGE Triple Defense Treatment and ANTI-AGE Overnight
Restorative Cream.
Too Hot to Handle Kit: Compliments can make anyone blush, but if a person’s skin has them seeing
red more often than not, it’s time to calm down. Too Hot to Handles need to show skin a little
tenderness by avoiding the internal and external triggers that can set skin aflame and instead take a
soothing approach to skincare. A calm, comfortable complexion is just a little TLC away.
What’s Inside: SOOTHE Regimen*, ENHANCEMENTS Mineral Peptides SPF20 in
Medium & a Mini Kabuki Brush, ESSENTIALS MAXIMUM D3® Vitamin D Supplement,
plus a Too Hot to Handle Mirror. Suggested retail price: $189
*A 4-product regimen for sensitive, irritated skin and facial redness. Includes: SOOTHE Gentle Cream Wash,
SOOTHE Sensitive Skin Treatment, SOOTHE Moisture Replenishing Cream and SOOTHE Mineral Sunscreen SPF 30.
Heart on My Sleeve Kit: Small or large, one or many, all it takes is one breakout to cause people to shy
away from the spotlight. Acne may be in their genes, but habits have the upper hand. Heart on My
Sleeves need to embrace their inner “control freak” and show those blemishes who’s boss. With the
right skincare and simple lifestyle changes (hands off, no popping … and daily application of oil
controlling sunscreen) they can step out with the confidence that comes from knowing they’re in clear
control.
What’s Inside: UNBLEMISH Regimen*, ENHANCEMENTS Mineral Peptides SPF20 in
Medium & a Mini Kabuki Brush, ESSENTIALS MAXIMUM D3® Vitamin D Supplement
and a Heart on My Sleeve Mirror. Suggested retail price: $189
*A complete 4-product regimen to heal and prevent acne, blemishes and post-acne marks. Includes UNBLEMISH
Acne Treatment Sulfur Wash, UNBLEMISH Spot Fading Toner, UNBLEMISH Dual Intensive Acne Treatment and
UNBLEMISH Oil Control Lotion SPF 20.
All PerSKINality Kits and the PerSKINality app will launch in October, 2012.
For more information, contact Mimi Field at [email protected] or 925-337-4987.