Contact:
Tom Beyer
150PR
480-358-8135
[email protected]
Arizona Cocktail Week Announces Schedule for 2017 Event
Southwest’s Premier Cocktail Event Celebrates 6th Year;
Held February 17-24
Scottsdale, Ariz., –November 21, 2016 – Arizona Cocktail Week, the Southwest’s
premier event for hospitality professionals and cocktail enthusiasts, will host the 6th
Annual event February 17-24.
Arizona Cocktail Week is a week-long celebration of the craft of the cocktail that
includes everything from parties, spirit tastings, and educational seminars, to cocktail
competitions, drinks specials and dinners.
The vast majority of the main events take place at the Hotel Valley Ho, in downtown
Scottsdale, and in the general vicinity of the hotel. Events are also planned at various
locations in downtown Phoenix and in Tucson. Restaurant activations are planned
throughout the week in the Phoenix Metro area.
Arizona Cocktail Week’s opening event, The Cocktail Carnival, is on Friday, February 17
and the preeminent festivities continue through Monday, February 20.
The remainder of the week, February 21-14, is filled with an assortment of special
events for the local market.
Approximately 10,000 people participated in parties, tastings, dinners and activations
throughout the week last year.
Full Schedule Below:
Event
National Account
Invitational
Description
A pre-event celebration with suppliers and
vendors.
When
Thursday 2/16
Cocktail Carnival –
Signature Event
The kick-off event to AZCW. Mixologists come
from all over the country to showcase the best
and most creative, delicious cocktails. Nothing is
out of bounds or off limits – how about some
boozy caramel corn? An Alice-in-Wonderland
themed booth with “Drink Me” tonics? No
matter your cocktail or spirit of choice- you’ll
definitely find something you love – with over 25
different tables and booths including some
“Secret Suites” with attractions and performers
galore.
The latest and greatest in cocktail culture
brought to you by world-renowned experts.
Friday 2/17
The Agave-fueled bowling extravaganza offers
samples of over a dozen of some of Mexico’s
finest agave spirits while bowling.
A night of Storytelling featuring a 4-course
cocktail-paired dinner featuring notable chefs
and mixologists, which also serve as the night’s
storytellers. All proceeds benefit C-CAP
(Careers in the Culinary Arts.)
We are taking over the Sands parking lot at the
Hotel Valley Ho and providing a full day’s
experience of sampling, demonstrations, games
and fun.
Not everyone can go to all of the best bars
across the country and abroad – so Arizona
Cocktail Week brings them to you.
This is the spirit & cocktail version of a farmer’s
Market. Browse booths featuring everything
from craft spirits, bitters and tonics to shrubs
and infused salt and sugars.
These are random events that happen
throughout the weekend ranging from
giveaways to tastings. Check our social media
for updates during the weekend!
Saturday 2/18
Seminars
Agave alley
Storytellers Dinner
Cocktailgating
Top Bars
Artisanal Market
Random Acts of Cocktail
Kindness (RACK’s)
Saturday 2/18
Daytime
Saturday 2/18
Sunday 2/19
Afternoon (26pm) – new
time!
Sunday 2/19
Monday 2/20
Daytime
Saturday 2/18
– Monday 2/20
Last Slinger Standing
W Hotel
The premier bartending competition of the
Monday 2/20
Southwest! We invite United States Bartenders
Guild chapters from Phoenix, Tucson, Denver,
Las Vegas, New Mexico, Salt Lake City and Austin
to send us their best bartenders and we pit them
against one another for the ultimate title of “Last
Slinger Standing.”
The last call of the week’s festivities.
Thursday 2/24
For more information about Arizona Cocktail Week, please visit
http://arizonacocktailweek.com
About Arizona Cocktail Week
Arizona Cocktail Week is the premiere cocktail event of the Southwest, celebrating
cocktail culture and fine spirits through fun, interactive events, educational seminars
and tastings, competitions and cocktail dinners throughout the state of Arizona. Now in
its sixth year, Arizona Cocktail Week was founded in 2012 as a result of Arizona’s
growing cocktail culture and need for awareness in the community as it relates to spirits
and the craft of the cocktail.
About Hotel Valley Ho
Hotel Valley Ho is a true icon in Downtown Scottsdale. Originally opened in 1956 and
recently restored to its former splendor, this urban retreat blends mid-century style
with modern amenities. Dine at ZuZu, relax at VH Spa for Vitality + Health, and unwind
at two cool pools.