Market Opportunity
Citrix XenServer
Roger Baskerville
Regional Director NE – Server Virtualization
Agenda
Customer Problems
The Market Opportunity
Solution & Market Overview
The Market Opportunity
Product Line Overview
Customer Benefits
Pricing and Licensing
Getting Started
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Customer Issues
Problems Running the Datacenter
Underutilized
Hardware
Average utilization of
servers <15%
Managing too many
physical servers
Source: Gartner
Barriers to
Expansion
79% of IT budget to keep
the business running
Server sprawl,
electricity, floor space
Source: Gartner
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Servers: Cost of Ownership
Spending
(US$B)
$300
Installed Base
(M Units)
50
45
$250
$200
New Server Spending
Power and Cooling
Cost of Management and Admin
40
35
30
$150
25
20
$100
15
10
$50
5
$0
0
Source: IDC
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Case for Server Virtualization
• Servers are costly to maintain
• Costs encompass provisioning, housing,
power, cooling, management, etc.
• Complex, expensive management
• Servers are poorly utilized
• Yet, they proliferate as apps are added
• Physical servers are static
• Locked to one workload per server
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Solution: Citrix XenServer
Citrix XenServer™ is the simplest
and most effective way to virtualize
and provision servers, making the
data center more dynamic.
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Solution & Market Overview
Virtualization Market Opportunity
Note: Market expected to be
$3.4B by 2011 according to IDC
Source: IDC
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New x86 Servers Shipped Virtualized
Virtualized
9%
New Servers
91%
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Mid-Market is Next Virtualization Frontier
Server Sales by Company Size
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Small
Medium
Total sales
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Large
Very Large
Virtualized
11
What do we mean by mid-market?
• 100 – 1000 employees in
organization or department
• >1.5M entities worldwide
• On average spends 10.7% of
25%
75%
annual revenue on IT = $2.67M
• 75% engaging IT partners
Source: AMI Partners &
VARBusiness/ARC
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What is Server Virtualization?
• Concept of virtualization has existed in various forms in
computing since the early 1960s
• Physical resources are abstracted and partitioned in
multiple virtual systems
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Xen: Engine of Innovation
• Open, reference hypervisor
• Work closely with OS vendors
• Advisory board: Citrix, IBM,
Intel, HP, Novell, Red Hat and
Sun Microsystems
• Leverage open source
community
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Technology Partners
STRATEGIC
APPLICATION ACCELERATION
HARDWARE
DATABASE
SAN HARDWARE
SYSTEM MANAGEMENT
GRID COMPUTING
APPLICATION APPLIANCES
HIGH AVAILABILITY/DISASTER
RECOVERY
SECURITY
APPLICATION MIGRATION
SYSTEM SOFTWARE
NETWORK HARDWARE
SERVICE LEVEL AUTOMATION
VIRTUALIZATION MGMT
BACKUP
P2V CONVERSION
SYSTEM HARDWARE
VIRTUAL APPLIANCES
CLUSTERED STORAGE
PROVISIONING
VIRTUAL LAB MANAGEMENT
© 2008 Citrix Systems, Inc. — All rights reserved
VIRTUAL APPLIANCE RESOURCES
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Xen and XenServer
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Product Line Overview
XenServer Key Message
Citrix XenServer™ is the simplest and
most effective way to virtualize and
provision servers, making the data center
more dynamic.
Virtualize and
Provision Servers
Low Cost and
Easy to Use
© 2008 Citrix Systems, Inc. — All rights reserved
Best Virtualization
for Citrix XenApp
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Why XenServer
• Easy to use
• Best price/performance
• Efficient
• Tuned for Citrix and Microsoft workloads
• Open
• OS independence
• Strong technology ecosystem
• Strong Microsoft relationship
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Citrix XenServer Family
• Provisioning capability
• $5,000 per server
• Live migration
• Resource pools
• $3,000 per server
• Multiple servers
• XenCenter
• $900 per server
• Single server
• Free download
Platinum
Edition
Enterprise
Edition
Standard
Edition
Express
Edition
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XenServer Product Line Features
Feature
Express
Standard
Enterprise
Platinum
64-bit Xen hypervisor




Windows and Linux guests




XenCenter




Multi-server management



Enterprise scalability



VLAN support



XenMotion


Resource Pools


SAN and NAS shared storage


Citrix Storage Delivery Services


QoS support



Server provisioning
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Rich Guest Support
• Windows
•
•
•
•
Windows XP, Vista
Windows 2000 Server
Windows Server 2003
Windows Server 2008 (experimental)
• Linux
•
•
•
•
•
RedHat Enterprise Linux
Novell SUSE Linux
CentOS
Oracle Enterprise Linux
Debian
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Near “Bare Metal” Performance
• Large workload support
• Native 64 bit hypervisor
• Large memory support
• Up to 8 virtual CPUs per guest
• Insignificant overhead
• Linux: ½ - 4% overhead vs. native
• Windows: 2 - 6% overhead vs. native
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XenCenter™ Console
• Single point of
administration and
control
• Manage VMs
from anywhere
• Multiple servers
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Resource Pools
Resource Pool
• Join multiple physical servers
into one logical pool
• Virtual machine agility with auto
placement and live migration
• Shared configurations,
including storage
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XenMotion: Live Relocation
Remote VM
Guest Storage
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Building on Server Virtualization to Deliver
Dynamic Infrastructure
Fast, scalable, dynamic
virtualization platform
Any image, any
server, any time
© 2008 Citrix Systems, Inc. — All rights reserved
Dynamic,
efficient, optimized,
virtualized
Delivery Center
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XenServer Platinum Edition
The only dynamic infrastructure for both physical and virtual servers
Application
Workload
Provision
Application
Workload
Application
Workload
Application
Application Workload
Application
Workload
Application Application
Workload
Workload
Provision
Workload
Application
Workload
VM VM VM VM VM
Virtual Servers
Physical Servers
Virtualize
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XenServer Platinum Edition
XenServer
Enterprise
Edition
+
Virtual and
Physical
Server
Provisioning
=
XenServer
Platinum
Edition
• All features of XenServer Enterprise Edition
• Adds server and workload provisioning
•
•
•
•
Powered by Citrix Provisioning Server for Datacenters
Provisions unlimited virtual machines
Provisions three physical servers
Provision XenServer to bare metal (future functionality)
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Provisioning Complements Virtualization
OS and workload are streamed
from network storage
A
XenServer
Virtualized Server
B
Provisioning Server
(streaming service)
Physical Server
Network
Storage
With Provisioning Server only a small
number of images are required
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OEM Editions of XenServer
Practically identical to
Citrix-branded offerings
• Supported and certified by OEM partners
• No installation – just boot and configure
• Software delivered on a 1GB flash module
• Only 3 minutes to Xen!
• Integrated with OEM management consoles
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OEM Editions:
Upgradeable to Platinum Edition
1. Upgrade license
2. Add more servers
3. Add shared storage
4. Add Provisioning
Server (optional)
Provisioning Server
(streaming service)
Shared
Storage
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Customer Benefits
Key Customer Benefits
•
•
•
•
•
•
Simplest, most efficient way to virtualize servers
Virtualization decreases costs and increases IT agility
Builds on virtualization to deliver dynamic data center
Best virtualization platform for Citrix XenApp
Built on the scalable and open Xen hypervisor
Unparalleled performance, economics, and ease-of-use
Citrix XenServer™ is the simplest and most effective way to virtualize
and provision servers, making the data center more dynamic.
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Target: Use Cases
• Build a Dynamic Data Center
• IT flexibility/agility
• Disaster recovery
• Application availability
• App. testing & development
• Server consolidation
• Green Computing
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Key Partner Benefits
• XenServer means increased revenue
• XenServer is easy to sell with a short sales cycle
• XenServer can expand virtualization practices
• Server virtualization complements application and desktop virtualization
• Drive more revenue by virtualizing XenApp and Microsoft infrastructure
• New opportunities to drive revenue
• Build on server virtualization to deliver dynamic data center
• New opportunities with non-Citrix customers
Citrix XenServer™ is the simplest and most effective way to virtualize
and provision servers, making the data center more dynamic.
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Partners Earn Multiple Revenue Streams
• Product licenses
• Advisor Rewards
• Services opportunities
• Subscription Advantage
• Cross-sell/up-sell opportunities
“$1 of Citrix sales equals $3 – $8 of additional revenue”
Citrix Solution Advisor, Summit 2007
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Next Steps
• Download XenServer
• Express Edition
• Evaluation and NFR product
• Get certified
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Get Started
Get Educated
Technical
Selling & Positioning
• CTX-1638AW: Selling Citrix
XenServer (CCSP 2008)
• CTX-2400BW: Citrix
XenServer Enterprise Edition
4.1: Administration
• CTX-2401BI: Citrix
XenServer Enterprise Edition
4.1: Administration
Exams
• CTX-1638AW: Selling Citrix XenServer (CCSP 2008)
• 1Y0-A02: Citrix XenServer 4.1, Enterprise Edition: Administration
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Use Customer Conversations Guidebook
• Contains the latest
whiteboard conversations
and training tools
• For XenServer, focus on:
• Strategic IT buyer
• IT infrastructure operations buyer
• Available on MyCitrite and
MyCitrix
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Summary
Key Messages
Key Targets
• Enterprise
departmental or midsize organizations
• Single solution for
physical and virtual
servers
• Citrix XenApp
customers
• Easy-to-use
• Cost-effective
• Up-sell OEM edition
customers
• Microsoft alignment
and Hyper-V ready
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