PRIA April 2009 The Digital Landscape

The Digital Landscape – PRIA April 2009
The Digital Landscape
• About me
• A 5 minute history of the WWW
– Web 1.0
– Web 2.0
• What is Social Media and Networking.
• Types of Social Media
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Blogs
Virtual Worlds - are they relevant?
Social networks (Facebook, MySpace YouYube and many more)
Twitter – Be scared…be very scared
Niche social networks
• So how does all this effect YOU?
• The Future
– Web 3.0 and beyond
The Digital Landscape – PRIA April 2009
Twitter questions/comments
• If you are on Twitter please send questions/comments tagged #pria
The Digital Landscape – PRIA April 2009
About me
The Digital Landscape – PRIA April 2009
A 5 minute history of the WWW – Web 1.0
The Digital Landscape – PRIA April 2009
A 5 minute history of the WWW – Web 2.0
The Digital Landscape – PRIA April 2009
Web 1.0 vs. Web 2.0
The Digital Landscape – PRIA April 2009
What is social media?
The Digital Landscape – PRIA April 2009
Barack 2.0
The Digital Landscape – PRIA April 2009
Blogs
The Digital Landscape – PRIA April 2009
Virtual Worlds – Are they relevant?
The Digital Landscape – PRIA April 2009
Virtual Worlds – Are they relevant?
The Digital Landscape – PRIA April 2009
Facebook, MySpace, YouTube and the list goes on
The Digital Landscape – PRIA April 2009
Niche social networks
The Digital Landscape – PRIA April 2009
Twitter – Be afraid, be very afraid
The Digital Landscape – PRIA April 2009
Twitter questions/comments
• If you are on Twitter please send questions/comments tagged #pria
The Digital Landscape – PRIA April 2009
The power of influencers in social networks
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The Digital Landscape – PRIA April 2009
Digital Landscape in Australia
195,000
1.8M
2.9 Million
3.3 Million
735,000
2.5 Million
235,000
3.5M using 3G
245,000 consoles
830,000
710,000
3.3M
295,000
9.5M
Nielsen Net Ratings October 08
The Digital Landscape – PRIA April 2009
566,000
So how does all this effect YOU?
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Be present
Be real
Be transparent
Be active
Listen and learn
The Digital Landscape – PRIA April 2009
The Future
Believe in the
impossible
The Digital Landscape – PRIA April 2009
The Future
The Digital Landscape – PRIA April 2009
A nice story to finish off
The Digital Landscape – PRIA April 2009
Thank you
Chris Pile
E: [email protected]
Skype: christopherpile
Twitter: chrispile
LinkedIn: Christopher Pile
Blog: 15mboffame.com.au
The Digital Landscape – PRIA April 2009