BAROSSA TRUST MARK Application Form 2017 Submit completed applications in electronic form by Friday 21 April 2017 to: Jess Greatwich Executive Officer, Barossa Trust Mark [email protected] Application fee A non-refundable application fee of $50 + GST per applicant applies. An invoice will be issued on receipt of the application. Payment can be made by cheque mailed to: Barossa Trust Mark PO Box 420 Tanunda SA 5352 Or by direct deposit to: BSB 015-726 A/C 3884 94114 Assistance with the application Barossa Food [email protected] 0439 340 381 Barossa Grape & Wine Association [email protected] 0409 545 995 Tourism Barossa [email protected] 8563 0662 Barossa Trust Mark [email protected] 0418 843 023 Please note The information you provide needs to demonstrate why your application should be successful. Do not limit your response to the prompts. A supplementary document can be attached with further information and images to fully tell your story. Applicant information Registered business name: Legal entity name (for entering into contracts): ABN: ACN: Registered business address: Key contact for Barossa Trust Mark ongoing communication: Name: Position: Phone: Email: Person who completed application: Position in company: Manager who approved application: Position in company: Time taken to complete application (hours): Date completed: 2 Declarations The Barossa Trust Mark is awarded to Produce, Product(s) and Experience(s) in the sectors of Food, Tourism and Wine. Please indicate (click in the relevant boxes) the sector(s) for this application and whether it is for Produce(s), Product(s) and/or Experience(s): ☐ Food ☐ Tourism ☐ Wine ☐ Produce ☐ Product ☐ Experience Explanatory Notes: Please note that you may use this application form to apply for multiple Produces, Products or Experiences. In this case, complete Part A of the form once (to introduce us to your business and its practices) and complete a Part B for every Produce, Product or Experience you wish to be considered for a Barossa Trust Mark (give us more detailed information about what you produce or the services you offer). Please also note that Wineries applying for a Barossa Trust Mark for their Cellar Door within the “Experience” category are required to have at least one Trust Marked wine available through that Cellar Door. Applicants may submit their applications simultaneously, completing one Part A for their business, and multiple Part B’s – one for the Cellar Door Experience and one for each Wine. Applicants falling under this provision are advised that they will incur two licence fees – one for the Cellar Door Experience and one for Wine. If the Wine application is not successful, then the Cellar Door Trust Mark cannot proceed. Wineries are invited to apply for a Barossa Trust Mark for up to six wines, with a reduced price applying for subsequent licences after the first. Your application must include a Part B for each wine applying for a Barossa Trust Mark. Regional Associations: It is a requirement for a business seeking a Barossa Trust Mark to be a current member of the Regional Association that corresponds with any Produce, Product or Experience that is the subject of the application AND to have been a member for at least three years. Please indicate which Regional Association(s) the business is a member of and the duration of membership. Please note that Restaurants are welcome to apply under either a Barossa Food or Tourism Barossa membership. ☐ Barossa Food Duration: Click here to enter text. ☐ Tourism Barossa Duration: Click here to enter text. ☐ Barossa Grape & Wine Duration: Click here to enter text. 3 “Experience” applications only To be eligible for a Barossa Trust Mark, the business offering the experience must be accredited under the Australian Tourism Accreditation Program (ATAP). Please confirm that the business is accredited under the Australian Tourism Accreditation Program (ATAP). ☐ Yes – we are certified under the ATAP Accreditation number Click here to enter text. Licence Fees: Licence fees payable by successful applicants for the Barossa Trust Mark are based on turnover levels for the business. Licence fees for 2017 are: Turnover ≥ $500,000 < $500,000 First licence $1000 $500 2nd licence $500 $250 Subsequent licences $250 $125 For wineries applying for a suite of up to six wines, a reduced licence fee structure applies: Number of Licensed Wines Turnover >$500,000 Turnover <$500,000 1 $1000 $500 2 $1500 $750 3 $1500 $750 4 $1500 $750 5 $1750 $875 6 $1750 $875 Please indicate your business’s turnover for the 2015/2016 financial year: ☐ ☐ ≥ $500,000 < $500,000 Barossa Trust Mark statuettes, handmade by the Jam Factory and engraved with the name of the business and licensed Produce, Product or Experience, are available for purchase to successful applicants for $595 + GST. Please indicate below whether you wish to purchase a statuette if your application is successful. ☐ Yes ☐ No 4 Declaration: ☐ I declare that the information provided in this application is true and correct. ☐ I agree to a site visit by a member or members of the adjudication panel as part of the assessment process if required. Signed: Date: Name: Position: 5 Definitions Produce Food that is grown or obtained through farming and is minimally transformed before selling. For example: cuts of meat, milk, eggs, poultry, olive oil, nuts and seeds. Food produce must: Be grown locally (in the Barossa); Undergo minimal transformation; Be prepared in the Barossa; and Be prepared by the applicant “from paddock to plate”. Product Something that is made to be sold – usually something that is produced by a manufacturing process, but including restaurants, cafes and food retail outlets. Food products (as opposed to produce) must: Use local ingredients where possible and justify use of ingredients from outside the Barossa where a local alternative is available; Specify all inputs and their origin (local inputs must be traceable); and Undergo a substantial transformation from the inputs to the final product in the Barossa Refer to Appendix 1 for specific criteria that apply to certain food products – particularly traditional food products. Restaurants and cafés are: A place where people pay to sit and eat meals that are cooked and served on the premises and that demonstrates an ongoing commitment to the use of Barossa Produce and Products and the wine list (where licensed and permitted) demonstrates a commitment to offering Barossa wine. A wine Product is defined as a packaged single bottle of wine for sale (not a specific vintage) that must have been: Made from 100% Barossa fruit (Barossa Valley and/or Eden Valley GI regions); Crushed and vinified in the Barossa; and Demonstrate consistency of quality and continuity of production over an extended period of time (such as made in at least five consecutive years or five times in the past seven vintages). 6 Experience Something personally encountered, undergone or lived through that engages the senses and creates lasting memories. Amenities are not regarded as tourist experiences. The tourism experience must take place entirely or predominantly in the Barossa. 7 GENERAL OVERVIEW List each Produce(s), Product(s) and/or Experience(s) included in this application. Name: Name: Name: Name: Provide a general overview of all the Produce, Product(s) and/or Experience(s) included in this application. Give us a sense of what you offer. Note: specific questions related to quality and origin are included in Part B of the application form. Click here to enter text. Prompts: Describe the product/experience What is the fit with your overall business? Why you are seeking a Barossa Trust Mark? 8 PART A Part A covers three of the five pillars of the Barossa Trust Mark: Integrity Community Environment This part of the application provides an overview of the business operations – please complete only one part A. Part B is specific to each Produce, Product or Experience – you will need to complete a Part B for each Produce, Produce or Experience you are submitting for consideration. INTEGRITY The Barossa Trust Mark is an indicator that operations have commercial and regional integrity. Any Product, Produce or Experience with a Barossa Trust Mark is an indication of a commitment by the business to matters such as: fair treatment of suppliers and staff, sourcing inputs from Barossa wine, food and tourism industries, and local employment. Please address this criteria: Click here to enter text. 9 Prompts: All sectors EMPLOYEES Demonstration of safe work practices. What makes your business one where an individual would like to work? How do you foster your staff’s development? How do you encourage creativity within your business? Employment of locals with specialist knowledge or skills (e.g. tour guides) Food Tourism Demonstrate positive relationships with suppliers e.g. supplier awards. Demonstrate positive relationships with suppliers eg supplier awards How do you manage the sourcing of your food, beverages, amenities and other guest consumables to assure substantial Barossa content? How do you manage the sourcing of your food, beverages, amenities and other guest consumables to assure substantial Barossa content? The proportion of food acquired from Barossa purveyors, beverages sourced from Barossa makers, and other components sourced from within the Barossa. What proportion of your food is acquired from Barossa purveyors, beverages sourced from Barossa makers and other components sourced from within the Barossa? Food safety accreditation HACCP certification. (Hazard Analysis Critical Control Point) Food safety accreditation. HACCP certification.(Hazard Analysis Critical Control Point) 10 Wine Demonstrate positive relationships with suppliers eg Wine Industry Code of Conduct Comply with the Wine Grapes Industry Act Provide details of supplier certification and awards. COMMUNITY The Barossa Trust Mark is an indicator that the operator / operations make a contribution to the community. Any Produce, Product or Experience with a Barossa Trust Mark indicates that the business: has made a long-term demonstrable commitment to the Barossa community, and actively promotes the Barossa region. Please address this criteria: Click here to enter text. Prompts: All sectors PROMOTION OF THE REGION This could include information on your website, marketing materials, communications with your consumers etc. CONTRIBUTION TO THE LOCAL COMMUNITY Donating time, money or produce to supporting community organisations or local events Encouraging staff to volunteer for local service providers or local community organisations Supporting other local businesses eg through your cellar door 11 ENVIRONMENT The Barossa Trust Mark is an indicator that the operator / operations make a commitment to the environment and environmental stewardship. Any Produce, Product or Experience with a Barossa Trust Mark is an indication that the business: implements practices that promote environmental sustainability, and has achieved external recognition by third parties for its commitment to environmental sustainability (eg accreditation programs). Please address this criteria: Click here to enter text. Prompts: All sectors DEMONSTRATION OF COMMITMENT Conservation of water Reduction of greenhouse gas emissions Use of solar power and/or advanced lighting technology Waste management and recycling Landcare Food Tourism RECOGNITION RECOGNITION Organic and or biodynamic certification Ecotourism certification ISO 14001 Certification Climate Action accreditation or Green Stars accreditation “Nose to Tail” philosophy Wine Demonstrate commitment to activities/programs such as: Entwine Organic and/or Biodynamic certification ISO 14001 certifications Packaging Covenant 12 PART B Part B covers two of the five pillars of the Barossa Trust Mark: Quality Origin This part of the application refers to a specific Produce, Product or Experience. Every Produce, Product and Experience requires a separate Part B application. Please note that Wineries may apply for a Barossa Trust Mark for up to six wines, with a reduced price for applying for subsequent licences after the first. Applicants must complete a Part B application for each wine within the suite of up to six wines. Name of Produce, Product or Experience: Click here to enter text. DETAILED DESCRIPTION Describe all ingredients, components, processes etc. and where they are processed or undertaken. This answer must demonstrate how your Produce, Product or Experience meets the definition given above. Refer to Appendix 1 for specific criteria that apply to certain food products – particularly traditional food products. For food products, all ingredients and their origin must be listed. For wine products, the source of grapes and location of the winemaking processes must be identified. Please address this criteria: Click here to enter text. 13 QUALITY The Barossa Trust Mark is an indicator of quality. Any Produce, Product or Experience with a Barossa Trust Mark has demonstrated that it represents Barossa values and standards and has been recognised by third parties for achieving these standards. Please address this criteria: Click here to enter text. Experience applications only What services and/or facilities do you offer to enhance a visitor’s experience? Click here to enter text. How do you achieve and maintain quality customer service? Click here to enter text. What other tourism industry entities is your business a member of? Click here to enter text. Describe any other awards or other forms of recognition that you have received. Click here to enter text. 14 Prompts: Food Tourism Evidence of consumer and customer feedback via surveys, feedback, social media activity This could include TripAdvisor rating, customer feedback evidence, Tourism Awards, and memberships such as AAA Tourism star rating, Hosted Accommodation Australia, Luxury Lodges of Australia, or similar industry endorsed organisations. Endorsement and reviews from media, experts and leading chefs Awards from regional, state and national shows Additional awards/ recognition/memberships Could include: Hosted Accommodation Australia, AAA Tourism and Luxury Lodges of Australia, Business SA, Advantage SA or other professional tourism organisations For example: industry awards, South Australian Tourism Awards, Restaurant and Catering Association Awards, Gourmet Traveller Awards, Stayz Awards. Additional requirements for cellar door applicants in regard to cellar door wines: Peer review e.g. wine shows Media and influencer recommendations and or reviews e.g. media reviews, influential blogger recommendations, listing by retailers, listing by hatted/ starred restaurants Consumer recommendations and reviews e.g. online forums, emails, social media likes/rating Quality assurance e.g. Freshcare, ISO 9001, HACCP 15 Wine Peer review eg. wine shows Media and influencer recommendations and or reviews eg media reviews, influential blogger recommendations, listing by retailers, listing by hatted/starred restaurants Consumer recommendations and reviews eg online forums, emails, social media likes/rating Quality assurance eg. Freshcare, ISO 9001, HACCP ORIGIN Any Produce, Product or Experience with a Barossa Trust Mark has demonstrated that it is sourced or originates from the Barossa Region. Please address this criteria: Click here to enter text. Prompts: All sectors DEMONSTRATION OF COMMITMENT Demonstrate a connection to the region Demonstrate how you address essential Barossa character Food The producer of a “primary food product” (livestock, horticulture, vegetables) must demonstrate that the product is grown within Barossa region. Tourism Business is primarily in the Barossa and primarily serves visitors to the Barossa Business provides a tourism service to the Barossa (as opposed to multiple regions) The producer of a “valueadded food product” must demonstrate a determined commitment to favouring locally-sourced products whenever possible Information about traditional ingredients that you use and explain the production processes. 16 Wine SUMMARY Provide a 50 word or less summary description of what makes your Produce, Product or Experience worthy of a Barossa Trust Mark. The text provided may be used for promotional purposes. Click here to enter text. For wine products Please be prepared to provide bottle of wine for viewing (not tasting) on request. For food products Please be prepared to provide one sample of the product/produce for viewing (not tasting) on request. For all applications Please be prepared to host a site visit if requested. 17 Appendix Criteria applying to identified food products – particularly traditional food products PRODUCT Bakery products (all) QUALITY CRITERIA All bakeries must be located in the Barossa Region. All products are mixed, risen and baked on the premises. All recipes are specific to individual bakeries. No products are ‘assembly – line’ manufactured. Bread No frozen dough used. No pre-made bread mixes to be used. Honey biscuits Real honey must be used. No pre-mixes to be used. German cake Fruit, when used, must be locally sources whenever possible Specialty baked goods No pre-processed base products to be used. No products are assembly-line manufactured. No pre-mixes are to be used. Pastry All natural ingredients must be used (e.g. butter used as shortening) The product is additive and preservative free Hand mixing or small batch production techniques must be used Condiments Including: Pickles Chutneys Jams Verjuice Sauces Dips All production facilities must be located in the Barossa Region. All production is conducted on the premises. All recipes are specific to individual producers. Characterising fruit and vegetable ingredients are to be sourced from the Barossa region wherever possible. Quality production where the owner of the company is directly involved with the development and/or manufacturing of the product(s) Products must have full natural flavour. Natural preservatives only are to be used. Note: ‘Carry-over’ preservatives from previous processes for food safety purposes are permitted. 18 Dried fruit products Dried fruit products must be of a quality at least comparable to the standards documented by current legislation or industry code of practice. Physical and chemical parameters to conform to legislative or industry requirements. Producers of the product must be members of the South Australian Dried Tree Fruits Association (or equivalent). All fruits for drying must be sourced from the defined Barossa region. Fruit must be washed prior to sale (i.e. NOT sold directly from drying trays) Processing facility must be located within the Barossa region Muesli and cereals Muesli and cereal products must be of demonstrably high quality and use high quality ingredients. Dried fruit used in muesli or cereals must be grown in the Barossa region if possible (Some dried fruit such as sultanas may need to be sourced from other regions) Such preparations must be mixed by hand or small-scale mixing operations in the Barossa. Where possible, cereals should be sourced from the Barossa or surrounding regions. Nuts and seeds Nut and Seed products must be of demonstrably high quality and use high quality ingredients. All nuts and seeds must be grown in the Barossa region Such preparations must be mixed by hand or small-scale mixing operations in the Barossa Region. Eggs Similar product criteria to those used for poultry , viz: Birds from point of lay must be located in the Barossa Region. Birds should have access to open foraging during daylight hours and stocking density should be no more than 1500 birds per hectare. The routine use of antibiotics is not considered appropriate. Use of antibiotics should only happen under veterinary advice. Cracked, leaking or badly stained eggs are to be discarded. Eggs should be collected at least 3 times a day in the summer months and twice a day in the winter months. All collected eggs must be stored in a cool room. Wherever possible, eggs should be dispatched for sale within 4 days of collection. All cartons to clearly identify the producer of the eggs. Egg noodles Egg Noodles must be of demonstrably high quality and use high quality ingredients. Where possible, ingredients should be sourced from the Barossa or surrounding regions. Traditional German recipes must be used. Noodles must be naturally air dried. Hand mixing or small-scale production techniques must be used in production. Production facility must be located within the Barossa region 19 Fresh milk, cream,ice cream and butter Cheese All milk must be from animals raised within the Barossa region All cream and butter must be made from milk sourced from the Barossa Region Registered with the Dairy Authority of South Australia. Cheese must be: A Farmhouse or Artisanal cheese produced by an individual’s unique recipe. All made from milk that is sourced from the Barossa region. Made by a business registered with the Dairy Authority of South Australia. Processed in a facility located within the Barossa region Poultry and poultry products At time of slaughter, birds must be demonstrably older than birds raised by intensive techniques (42 to 91 days minimum) Chicken feed is to be entirely vegetable origin – no meat by-products to be used as feed. No hormones or growth promotants are to be used. Birds must have access to open foraging in daylight hours. Birds must be raised in the Barossa region POULTRY PRODUCTS Must comply with Other Poultry quality parameters above Cannot simply be portioned meat products but must be substantially transformed from the primary meat product. Processing facilities located within the Barossa region Ingredients for marinades, dressings and curing must contain Barossa sourced products wherever possible Rabbits Rabbits are to be raised entirely in the defined Barossa Region Rabbit feed is to be entirely vegetable origin – no meat by-products to be used as feed. No hormones or growth promotants are to be used. Rabbits to be processed within the Barossa region Lachschinken Meat must be sourced from the Barossa region. Meat used must be the eye meat of a big loin of pork. Brine used is each individual butcher’s own recipe. Duration of brining is individual to each butcher. Lachschinken must be naturally smoked using a wood fire and smokehouse on the premises. Smoking time should vary according to the weather and the individual butcher. The look and feel of the product is part of the determination of readiness. 20 All stock to be raised on farm in the Barossa region. Lamb and similar meats Breeding animals and young stock, immediately after weaning can be sourced outside the region. Animals must be able to graze freely on open pasture in an environmentally sustainable manner. Supplementary feeding should only occur through seasonal necessity. Lot feeding is not permitted. The use of growth promoting agents not permitted. Use of veterinary medicines and sheep husbandry chemicals will be in accordance with best practice. All efforts must be made to humanely treat animals at all times and in accordance with the Australian Code of Practice for the welfare of animals. Slaughter must be by a specified Barossa Food processor. Single-decker trucking and minimal fasting (off-feed) time. (Double-decker trucking necessitates sheep off feed for a minimum of 12 – 24 hours which adds to the stress and ultimately flavour and quality of the product). Mettwurst Production facility based in the Barossa region. Mettwurst must be made from 80% quality lean meat (Beef and Pork) Must be fermented and heat-treated, not cooked. Must be free from artificial preservatives (except for food safety purposes) Mettwurst must be naturally smoked using a wood fire and smokehouse on the premises. Must be smoked, where smoking time varies according to the weather and the individual butcher. The look and feel of the product is part of the determination of readiness. Smallgoods Meat used must be sourced from the Barossa region. including ham Small goods must be of demonstrably high quality. Meat used must be the prime leg pork which may be boned or left on the bone. Brine used is each individual butcher’s own recipe. Duration of brining is individual to each butcher.. Ham must be naturally smoked using a wood fire and smokehouse on the premises where smoking time varies according to the weather and the individual butcher. Bacon Meat used must be sourced from The Barossa Region Meat used must be the middle or shoulder cut of pork. Brine used is each individual butcher’s own recipe. The duration of brining is individual to each butcher. Bacon is naturally smoked using a wood fire and smokehouse on the premises. The art of smoking is practiced. The look and feel of the product is part of the determination of readiness. Smoking time varies according to the weather and the individual butcher. Maximum green (raw) weight retention 21 Olive oil Producers must be a member of at least one accredited Olive Industry Association. Product must be ‘Extra Virgin’ olive oil. Oil to be produced from a minimum of 85% of olives grown in the defined Barossa region. Producers must maintain records to substantiate all label claims. Oil is to be bottled and stored in a manner to minimise deterioration by exposure to light. Olive oil is presented within the shelf life period recommended by the Australian Olive Oil Association. 22
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