CLASS EXERCISE 2
“DEVELOPING A VALUE
PROPOSITION”
ZACHERY C. ADAMS
INTRODUCTION
• “UBER FOR PROGRAMMING”
• WEB-BASED BUSINESS WHERE PROGRAMMERS
SIGN UP, LISTING THEIR PROGRAMMING
LANGUAGES AND SKILLS. CONSUMERS THEN HIRE
SOMEONE FROM THE SITE TO WRITE A PROGRAM,
WEBSITE, ETC. FOR THEM, OR ASSIST THEM IN
DOING SO. AFTERWARDS, BOTH PARTIES “RATE”
ONE ANOTHER.
• REVENUE
FROM ADVERTISEMENTS, AS WELL AS
TAKING A PORTION OF THE TRANSACTIONS THAT
HAPPEN, SIMILAR TO EBAY.
WHICH OF PORTER’S GENERIC STRATEGIES WILL BE
EMPLOYED?
• LIKELY A COST-FOCUS
STRATEGY, AS ANYONE USING THE SITE IS ABLE TO TRANSACT WITH
WHOMEVER THEY WISH AT WHATEVER PRICE.
SHIPPED, ETC., EXPENDITURE IS LOWER
BECAUSE NO ACTUAL PRODUCT IS CREATED,
THAN IF THERE WERE.
• THERE ARE ARGUABLY SOME ELEMENTS
OF A FOCUS STRATEGY, AS
– AS FAR AS I KNOW –
THERE IS NO SIMILAR BUSINESS IN EXISTENCE. THE ONLY WAY TO HIRE PROGRAMMERS OR WEB
DEVELOPERS, TO MY KNOWLEDGE, IS TO CONTACT THEM OR THEIR BUSINESSES INDIVIDUALLY.
TARGETED SEGMENTS
• PROGRAMMING STUDENTS
NEEDING HELP/TUTORING
• SMALL BUSINESS OWNERS
• UNEMPLOYED
PROGRAMMERS
KEY BENEFITS
• DIRECT CONSUMER-TO-CONSUMER
• LOW COSTS
• EXTENSIVE
SELECTION
UNIQUE CAPABILITIES
• ABILITY TO OBJECTIVELY DETERMINE
PROGRAMMING SKILLS, VIA REVIEWS
• NO NEED TO HIRE A PROFESSIONAL FOR A
RELATIVELY EASY JOB
• OFFER BROAD CHOICE OF PROGRAMMERS TO
CONSUMERS
VALUE PROPOSITION
• PRICE– AS MENTIONED, CONSUMERS
ARE ABLE
TO HIRE WHOMEVER MEETS THEIR BUDGET BEST.
THIS MAY BE MORE AFFORDABLE THAN GOING
THROUGH A COMPANY WHICH SPECIALIZES IN
PROGRAMMING OR DESIGN.
• REDUCED RISK – MANY COMPANIES WHICH
CATER TO LESS TECH-SAVVY INDIVIDUALS HAVE
HIGH COST (GEEKSQUAD) OR DO A SUBPAR JOB.
REVIEWS OF POTENTIAL HIRES WILL LET
CONSUMERS KNOW IF THEY ARE TRUSTWORTHY.