Serving shoppers a little better every day

Introduction
Serving shoppers a
little better every day
Last year we made a simple commitment.
We set out to get back to what Tesco has
always done best: being the champion for
customers; putting customers first; and
taking small actions to make big differences.
Alongside our purpose, we have
recommitted to three values:
Since then, we have begun to transform
our business – from how we are organised
to the way we work with our suppliers
and ultimately the way that we serve
our customers.
• Every little help makes a big difference
One of the most important changes we
have made over the past year is to set out
a new purpose for Tesco: ‘Serving shoppers
a little better every day.’ This purpose guides
all our decisions and shapes every action
we take.
• No one tries harder for customers
• We treat people how they want to be treated
Whenever a customer chooses to shop
at Tesco, we want their experience to
be better than expected and better than
the last – from the quality of the offer to
the thoughtfulness of the service. With
the skills, expertise and dedication of our
476,000 colleagues worldwide, we are well
placed to achieve this. By delivering our
purpose, and staying true to our values,
we can continue to build on the progress
we have made this year.
This has been a year of real change at Tesco.
Our ambition now is to go further and do
even more to reduce and simplify prices,
improve ranges, continue to innovate
and deliver excellent customer service.
Visit www.tescoplc.com/ar2016
to see how we built a temporary
store in Carlisle
02
Tesco PLC Annual Report and Financial Statements 2016