Paper to be presented at DRUID15, Rome, June 15-17, 2015 (Coorganized with LUISS) Towards a Theory of Cognitive Mechanisms for Understanding Design Practices Ted Tschang Singapore Management University Lee Kong Chian School of Business [email protected] Abstract This paper develops the theoretical cognitive basis for the design thinking process as a set of combinative mechanisms. I will illustrate this by using instances of data from a long-term qualitative study video game design This helps to reconcile the cognitive and engineered principles of design, while also adding additional contextual aspects of design. Jelcodes:O31,O33 !"#$%&'($(!)*"%+(",(-"./0102*(3*4)$/0'5'(,"%(6/&*%'1$/&0/.(7*'0./( 8%$4104*'( ( ( 9:'1%$41( #$%&!'(')*!+),)-.'&!/$)!/$).*)/%0(-!0.12%/%,)!3(&%&!4.*!/$)!+)&%12!/$%25%21! 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