1 Orchestrating Multi-level Knowledge Integration in an Organization: A Social-Cognitive Perspective Chi-Wei Liu Lecturer, Management School, HongKuang University, Taiwan Doctoral student, Graduate School of Management, I-Shou University, Kaohsiung, Taiwan [email protected] Pei-Wen Huang Lecturer, Department of International Trade, Cheng-Shiu University, Taiwan Doctoral student, Graduate School of Management, I-Shou University, Kaohsiung, Taiwan [email protected] 1 2 Orchestrating Multi-level Knowledge Integration in an Organization: A Social-Cognitive Perspective ABSTRACT This paper attempts to explore the relationship between organizational knowledge integration and knowledge governance from a view of social-cognitive model of behavior, a perspective of governing the multi-level knowledge integration. Conceptually, based on the assumption that an organization serves as a knowledge repository and knowledge creation is the key issue to enhance and enrich this knowledge base, we assert that the nature of an organizational knowledge creation lies in the organization’ s ability of integrating knowledge resided in multi levels. From the view of social-cognitive model of behavior, we assert that arranging knowledge governance mechanisms during the process of knowledge integration will e nha nc et he or ga ni z a t i on’ s ability of integrating the multi-level knowledge. Theoretically, by integrating the essence of relational-embeddedness theory and cognition school, the dual roles of knowledge governance and the content of knowledge governance mechanisms turn illuminated. A conceptual model on the relationship between knowledge governance and organizational knowledge integration is proposed through arguments drawn from this social-cognitive perspective. 2 3 Given that insight and innovative ideas originate from individuals not organizations (Simon, 1991; Nonaka & Takeuchi, 1995), a theory of organizational knowledge creation needs to consider the levels of individual, group, and organization (Nonaka, 1994; Nonaka & Takeuchi, 1995; Nonaka, Toyama & Konno, 2000; Takeuchi & Nonaka, 2004). Encouragingly, this multilevel phenomenon has been taken into consideration by more research in recent years while examining organizational knowledge creation. Nonetheless, most research still takes it for granted that individual knowledge would somehow become part of the organizational knowledge. In another words, few research has questioned if there exist any mechanisms to orchestrate the transforming process. The ensuing necessity of examining the determinants influencing this process deserves gaining more and more attention especially in the era of New Economy. And this concern is echoed by some research by proposing the concept of “ governance”(Grandori, 2000; Grandori and Kogut, 2002; Foss, Husted, Michailova and Pedersen, 2003; Nooteboom, 2000; Zahra and Filatotchev, 2004). To clarify the concept of governance in a knowledge-based organization, some research has advanced our knowledge about this notion (e.g., Foss, et al., 2003; Nooteboom, 2004; Zahra and Filatotchev, 2004; Foss and Pedersen, 2004). For example, Nooteboom (2004) attempts to provide more explanatory power for the relationship of governance and the organizational competence by reconciling transaction cost economics (TCE) and competence view. Zahra and Filatotchev (2004) examined the relationship between corporate governance and threshold firms from a knowledge-based perspective. Foss and Pedersen (2004) assert the importance of combining macro and micro views to examine the content of governance in international knowledge-based economics. However, deficient in comprehensive understanding of the role, content and theoretical foundations of knowledge governance, we could not perceive why and how knowledge governance can arrange, cultivate or shape an environment to “ govern”the process of the knowledge activities. Our concern echoes what Foss et al. (2003: 16) indicated: “ it is fair to say the understanding of the link between organization and knowledge, and in particular how organizational controls may be used to foster knowledge sharing and creation, is very much in its infancy” . As a result, this research aims to shed light on this puzzle. To be precise, to increase the conceptual clarity of the governance literature, theoretically, we aim to explore the content of knowledge governance from the perspectives of 3 4 relational embeddedness theory and cognition school, the theoretical underpinnings of a view of social-cognitive model of behavior. Conceptually, organizational knowledge is created through the interaction between individual human thought and the organizational social context within which it arises. In particular, during the process of organizational knowledge creation, integrating individual-level knowledge to group-level or organization-level is the nature of orchestrating organizational knowledge creation. Accordingly, within the context, either the impact of the cognitive consideration of the human thought or the impact of the social consideration will determine the quality and quantity of the organizational knowledge integration. Therefore, in this vein, from the cognitive side of the interaction, shortening the cognitive distance among the organizational members by reinforcing their learning abilities can help weld individual human thought into group or an organizational thought. On the other hand, from the social perspective of the interaction, cultivating a shared contextual environment can foster the integration of the social knowledge. In so doing, the platform of knowledge integration will be constructed. Yet, to orchestrate the activity of integrating multi-level knowledge on the platform, we assert that to motivate and to coordinate the knowledge carriers is the nature of knowledge governance. Furthermore, to govern this activity of organizational knowledge integration, this platform should be and could be efficiently managed by arranging some knowledge governance mechanisms. Under the context, there are two roles of knowledge governance mechanisms to play, “ pr oc e s s -loss avoiders”and “ process-gain facilitators” . ‘ Pr oc e s s -l os sa voi de r s ’a r e those governance arrangements contributing to the smoothness of the knowledge integration process by eliminating the obstacles during the process. As for ‘ process-g a i nf a c i l i t a t or s ’ , served as catalysts of the knowledge creation process, they are the arrangements to boost t hei ndi vi dua l ’ swi l l i ng ne s sa nda bi l i t yofintegrating knowledge. We claim that by arranging these knowledge governance mechanisms from a view of social-cognitive model of behavior, we can gain more explanation on why firm A outperforms firm B when both firms undergo the same activity of knowledge integration. In sum, our focus of examining the relationship between knowledge governance and organizational knowledge integration from a social-cognitive model of behavior 4 5 derives from two considerations. First, our perspective to examine knowledge governance not only satisfies the nature of knowledge-integrating behavior, an interaction of social and cognitive behaviors among organizational individuals, but echoes the prevailing concern of extending our knowledge of governance from an interdisciplinary approach (e.g., Grandori, 1997, 2002; Barney and Hesterly, 1999; Shapira, 2000; Foss et al, 2003; Foss and Pedersen, 2004; Nooteboom, 2004). Second, Nooteboom (2000) proposes that exploring the organizational knowledge creation phenomena could be justified from a knowledge governance view. Though we confirm that the key issue for a firm to enhance and enrich its knowledge base is about how to efficiently create organizational knowledge (Nonaka, 1994). In particular, we assert that the nature of an organizational knowledge creation lies in the organization’ s ability of integrating multi-level knowledge. To gain more understanding about organizational knowledge creation from a knowledge governance perspective, we claim that the inception of examining the determinants of organizational knowledge integration can shed more light on this issue. Based on the focus of this study, we hope to achieve the following purposes. First, being at the inception of exploring the theoretical underpinnings of knowledge governance deposits, we hope to explore the roles and the content of the knowledge governance mechanisms. Second, we hope the findings of this study can broaden our knowledge on “ how”and “ why”knowledge governance mechanisms can motivate and coordinate organizational knowledge doers. With the objectives to achieve, our argument develops as follows. We begin with an introduction of knowledge governance in an organization and justify the legitimacy of a social-cognitive view of behavior model to examine the relationship between knowledge governance and the organizational knowledge integration. Then, the content of organizational knowledge integration is briefly introduced. Next, based on the theoretical inference, the dual roles of knowledge governance and the content of knowledge governance mechanisms turn illuminated. A conceptual model on the relationship between knowledge governance and organizational knowledge creation is proposed through arguments drawn from a social-cognitive view of behavior model. KNOWLEDGE GOVERNANCE IN AN ORGANIZATION 5 6 With the change in the meaning of knowledge, from being to doing, knowledge has become a resource and utility (Drucker, 1994), a strategic asset (Winter, 1987) and a source of competitive advantage (Teece and Pisano, 1994; Nonaka and Takeuchi, 1995). Given that an organization serves as a knowledge repository (Kogut and Zander, 1993), to enrich and enlarge this knowledge repository is to advance the organization’ s competitiveness. Especially, the ability of integrating existing knowledge determines the quality and quantity of this knowledge base. In another word, how a firm integrates different knowledge and experience in an organization with flexibility is the key determinant of enlarging the organizational knowledge base. Fundamentally, organizational members are the primary entity to enrich and enlarge this knowledge base. Yet, knowledge resided in different organizational carriers is not only highly specialized but also dispersed among organizational members (Kogut and Zander, 1993, 1996; Grant, 1996; Lam, 1997). Only when knowledge is inextricably interwoven with one another in an organization will it becomes more constructive and powerful. Under the circumstances, an organization has to make the specialized knowledge more generative by integrating them into shared and unified one with organizational touch. To successfully weld the individual knowledge, the categories of thoughts of the people involved must be coordinated during this processing (Nooteboom, 2000). In another word, during the welding process, the specialized and dispersed knowledge can and should be directed by governing. Accordingly, within the context, how to covert the individual-level knowledge into integrative knowledge is an issue of “ knowledge governance” . Historically, the concept of knowledge governance could be traced back to Dr uc ke r ’ sa dvoc a t e of a not he ri ns pi r i ng ma na ge me ntt houg hton ‘ knowl e dge wor ke r s ’i nt he1960s .Dr uc ke r( 1960)a s s e r t st ha tl i keot he ra s s e t s ,k nowl e dge should be properly governed and understood. It is claimed that when organization me mbe r se xe c ut eknowl e dgea c t i vi t i e sc ol l e c t i ve l y ,i ti s‘ knowl e dgeg ove r na nc e me c ha ni s ms ’( Gr a ndor i ,2001a) ,‘ or g a ni z i ngpr i nc i pl e s ’( Kog uta ndZa nde r , 1992, 1996)or‘ i nt e g r a t i ngme c ha ni s m’( Gr a nt , 1996) that orchestrate knowledge located in different divisions or individuals to proceed with organizational knowledge activities. However, the mask blurring the aforementioned mechanisms has not been uncovered. To uncover the mask, we assert that these organizing mechanisms mentioned above 6 7 are, to great extent, the application of knowledge governance in an organization. Basically, a proper design of knowledge governance is a necessary condition for speeding up the creation and application of organizational knowledge (Schulz, 2001; Foote et al., 2002). Only through a proper design of organization knowledge governance will the localized and specialized knowledge be facilitated to be shared and be integrated. Nonetheless, if bearing in mind the knowledge to govern is generally characterized as context-specific, cognitive complexity, dynamic, tacit, etc., we realize that as Lindenberg (2003: 50) claims t ha t‘ …wha tr e a l l yma t t e r si n organizations is the management of motivation, especially in organizations which e mpl oy e e s ’i nt e l l i g e nte f f or ti sr e qui r e df ora da pt i vebe ha vi or ’ . This note raises our i nt e r e s ta boutt he i nt e r pr e t a t i on of‘ g ove r na nc e ’i nt he knowl e dge -based New Economics. We have claimed that the nature of knowledge governance is to motivate and to coordinate the knowledge carriers in an organization. To cope with the nature of our research, to be specific, “ to motivate”is to encourage these organizational members’willingness to integrate their knowledge with others’and “ to c oor di na t e ”is to bridge the organizational members’cognitive distances to stimulate organizational knowledge integration. We have been puzzled about if traditional governance s t r e s s i ngon“ c ont r ol ”i sa bl et og o ve r nknowl e dgei s s ue swe l li naknowl e dg e -based or g a ni z a t i on.‘ Is it the time to put new insight into this aged concept by adding the consideration of motivation and coordination while examining organizational knowledge integration’ ? With curiosity, we propose this query. Why is a new perspective in need? …Not hi ngi smor ef undame nt a li ns e t t i ng our research agenda and informing our research methods than our view of the nature of the human beings whose behavior we are studying (Simon, 1985: 303) With an aim of gaining more amplification about the concept of knowledge governance, existing research have tried to advance our knowledge by examining knowledge governance in an organization from variant perspectives (e.g., Foss, et al., 2003; Nooteboom, 2004; Zahra and Filatotchev, 2004; Foss and Pedersen, 2004). Yet, with the absence of learning, expression of distrust, assumption of opportunism, and static-efficiency focus, taking TCE as an approach has been criticized for failing to 7 8 provide comprehensive understanding about the content of knowledge governance (Grandori, 2001a; Nooteboom, 2004). As an alternative, looking at governance from ‘ gr owt h ’pe r s pe c t i ve( a competence-based organization approach) appears to provide more powerful explanation to this issue. Nevertheless, if we further consider the di me ns i onsof‘ c og ni t i vec ompl e xi t y ’ ,‘ c og ni t i vedistance’ ,‘ c ont e xt ua lde pe nde nc e ’ a nd‘ s oc i a lconstruction’ofknowl e dg e ,t hec ont e ntofg ove r na nc ei st ol ookdi f f e r e nt (Grandori, 2000a). Just as Davis and Thompson (1994) suppose that with negligence of social influence, efficiency-oriented approaches are limited to their power of explanation for delineating the relationship between governance and behavior, the incomprehensiveness c a l l suponust oc ons i de rwha tt he or e t i c a l‘ l e ns ’wea r et owe a r i fwea t t e mptt oga i nac ompr e he ns i vepi c t ur ea boutt he‘ knowl e dg eg ove r na nc e ’in organizational knowledge integration. Given that organizational knowledge is integrated through the interaction between organizational knowledge carriers from the cognitive and the social dimensions, to gain more understanding about knowledge governance in the activity of organizational knowledge integration, examining from both the impact of the cognitive consideration of the human thought and the impact of the social consideration will advance our knowledge about the concept of knowledge governance. Thec or ec ont e ntofs oc i a lmode lofbe ha vi orl i e si nt ha t‘ or g a ni z a t i onsa r e e mbe dd e di nne t wor ksofs oc i a lr e l a t i ons hi ps ,whi c hme a nsone ’ sbe ha vi ori sr a r e l y explicable without reference to previous and persisting effects of interaction with ot he r sa n dt heove r a l lpa t t e r nofs u c hi nt e r a c t i onsi ngr oups ’( Gr a nove t t e r ,1986:31) . I nPf e f f e ra ndSa l a ni c k’ s( 1978:1)wor ds :‘ t o[better] understand the behavior of an or g a ni z a t i on, y ou mus t unde r s t a nd t he c ont e xt of t ha t be ha vi or ’ , be c a us e org a ni z a t i ona lbe ha vi ori s‘ e mbe dde di nc onc r e t e ,ong oi ng s y s t e ms ofs oc i a l r e l a t i ons ’( Granovetter, 1985: 487). Thus, to explain the integrating process of the socially-embedded knowledge, we can never neglect the impact of social model of behavior. Furthermore, from cognition standpoints, people observe, interpret and evaluate the world according to their categories or mental frameworks of perception, interpretation and evaluation (Davis and Thampson, 1994). Knowledge is a human and personalized resource, acquired from people and also embodied in people. In 8 9 a ddi t i on,g i ve nt ha tknowl e dgei sde ve l ope di ni nt e r a c t i on wi t h one ’ ss pe c i f i c , idiosyncratic string of experiences in specific contexts, it is bound to vary between people (Nooteboom, 2004). In this vein, from the cognitive side of the behavior, to explore the content of knowledge governance must be based on an understanding of the importance of shared mental models among organizational members, besides emphasizing the social context in which such cognition is embedded. Therefore, Though Nooteboom (2004) attempts to explore the content of governance by adding the consideration of cognition to TCE, it leads to the deficiency in exploring the root of governance in knowledge-based organizations without the consideration of the impact of social dimension. Thus, providing the impact of social interaction and cognitive distance on the social knowledge, it re-confirms the necessity of the prevailing concern that a multidisciplinary effort should be exerted to clarify the phenomenon of governance (Grandori and Kogut, 2002; Foss and Pedersen, 2004; Nooteboom, 2004). What's more, given that transaction cost is endogenous in an organization, while examining the intra-organizational knowledge integration, a proper perspective will be independent of this consideration. Thus, it is time to cast new insight on the old concept of governance from the viewpoint of human behavior. The view combining ‘ s oc i a lmode l ’and ‘ cognitive model’ofbehavior is the theoretical underpinning of our theoretical perspective, defined as ‘ View of Social-Cognitive Model of Behavior’ (S-C model) What is ‘ View of Social-Cognitive Model of Behavior’( S-C model)? We argue that while the target of being governed is ‘ t hepr oc e s soft heknowl e dge acti vi t yi t s e l f ’ ,the S-C model could provide more understanding about the phenomena of governing knowledge activities. With t he di me ns i ons of ‘ i nt a ng i bi l i t y ’ ,‘ e mbe dde dne s s ’ ,‘ t a c i t ne s s ’ ,‘ s oc i a l c ons t r uc t i on’ ,a nd‘ c og ni t i vedi s t a nc e ’ ,t hede ve l opme nt a lpr ocess of knowledge is l i kewh a tNoot e boom ( 2004: 513)c l a i ms :‘ [ knowl e dge ]i spa t hde pe nde nt :t he ybui l d upon preceding firm-s pe c i f i ca s s e t sa nd or g a ni z a t i ona ll e a r ni ng’ .To gain more comprehensive understanding about governing the path-dependent knowledge, we cannot neglect the interaction between knowledge and the physical and social world 9 10 (Nooteboom, 1992). In this vein, the nature of governance focuses on governing this process from knowledge being to knowledge doing resulting from the interaction of members in an organization. And the target of being governed is ‘ t hepr oc e s soft he knowl e dgea c t i vi t yi t s e l f ’ . (In this study, we focus on knowledge integration.) To gain more explanatory power about this knowledge resource and its process of being productive, the social-cognitive behavior model is inductive from the doctrines of relational-embeddedness theory and cognition school. To be specific, both from the social side, with the consideration of the impact of identity, social influence and trust, and from the cognitive side, with the consideration of the impact of bounded rationality on the process of knowledge activities, the S-C model provides more explanation on how to maximize the gain and minimize the loss during the process of integrating multi-level knowledge by arranging knowledge governance mechanisms (KGMs). In this vein, tog r e a te xt e nt ,r e ga r di ngt he‘ how’que s t i oni nc or por a t e strategy research (Priem and Butler, 2001), the S-C model discloses the black box of how knowledge could become productive with competence through the deployment of KGMs. Specifically, this approach broadens our view in terms of the relationship between knowledge governance and organizational knowledge integration. Moreover, being aware of the impact of knowledge on an organizational design, Grandori (2002) points out that the contribution of knowledge approaches to or g a ni z a t i ont he or i e sl i e si npr ovi di ngane w‘ c ont i ng e nc y ’f a c t orf orunde r s t a ndi ng organizational arrangements. Based on the contention, we intend to unfold the content of knowledge governance by studying the contextual variables within an organization. Specifically, we propose that well-designed contextual governance mechanisms will have more prevalent effect on the organization during knowledge integration processes (all else being equal). And the dual roles played by KGMs are “ process-loss avoiders”and “ process-gain facilitators” . “ Pr oc e s s -l os sa voi de r s ”a r e those governance arrangements contributing to the smoothness of integrating individual-level knowledge bye l i mi na t i ngt heobs t a c l e s .“ Process-g a i nf a c i l i t a t or s ” , serving as catalysts of the process, are the arrangements to boost t hei ndi vi dua l ’ s willingness and ability of perform knowledge activities. Also, another significant phenomenon we have to bear in mind is that organizations are multilevel systems by their very nature (Klein, Dansereau and Hall, 1994). Ha vi nga s s ume dt ha t‘ or g a n i z a t i onsdonotc r e a t eknowl e dg e ;pe opl edo’ ,we 10 11 affirm that organizational knowledge cannot be regarded as simply the collection of individual knowledge, but rather the conversion of individual knowledge. Thus, what interests us to look into in this study is a multilevel phenomenon. Hopefully, to build a science with rich theory and relevant applications, the S-C model would not only suite the needs of this line of research (Grandori and Kogut, 2002; Barney and Hesterly, 1999; Shapira, 2000; Foss et al, 2003; Foss and Pedersen, 2004; Nooteboom, 2004), but also echoes the query of bridging the micro-macro gap in knowledge governance research and theory (Foss and Pedersen, 2004). With no doubt, to enrich our knowledge about the line of governance research in organizational knowledge integration, first we need to explore what the content of organizational knowledge integration is. ORGANIZATIONAL KNOWLEDGE INTEGRATION For the purpose of this study, we follow Huang and Newell (2003) and adopt the definition of knowledge integration as “ an ongoing collective process of constructing, articulating and redefining shared beliefs through he social interaction of organizational members”(Huang & Newell, 2003). However, regarding this assertion, the question of what mechanisms integrate the individual specialized knowledge upgraded to an organizational level and then unified as productive knowledge remains largely unanswered. To solve this puzzle, we have to bear in mind that the process of organizational knowledge integration is positively a multi-level phenomenon, which depicts the process of converting individual knowledge to organizational one. Thus, to get more knowledge about the content of knowledge governance in organizational knowledge integration, two issues are in question. ‘ Wha ta r et he a nt e c e de nt sofs uc c e s s f ulor g a ni z a t i ona lknowl e dg eintegration? ’ ‘ Wha tme c ha ni s mshe l pintegrate individual the knowledge into the organizational l e ve l ? ’Toa ns we rt he s eque s t i ons ,i nt hef ol l o wi ngs e c t i on,wef i r s tdi s c us st he process of organizational knowledge integration. The roadmap of organizational knowledge integration It is declared that to perform tasks at a collective level, the specialized knowledge needs to be exchanged among relevant departments or members (Davenport and 11 12 Prusak, 1998). Thus, during the process of accomplishing tasks, knowledge embedded in variant carriers but relevant to the tasks has to be intuited, interpreted, shared, and integrated. Under this circumstance, two activities are central to the process of organizational knowledge integration. First, “ knowledge sharing”is the fundamental activity to initiate knowledge integration in an organization. Since knowledge is dispersed and embedded in individuals, it would be difficult to govern knowledge integration providing knowledge cannot be thoroughly shared within the organization. Without effective functioning of knowledge sharing, the knowledge embedded and dispersed in individuals will be less likely integrated into the organizational level. Second, even the specialized knowledge is smoothly shared and transferred within the organization; how to unify the shared individual knowledge into organizational one is vital to organizational knowledge integration. Under this condition, what determines this organizational welding process is not an issue of ‘ s ha r i ng ’ .I ti s ,r a t he r ,the ability of “ transforming”knowledge. Thef oc usof‘ knowl e dgesharing’i sonhow t oma keknowl e dge‘ f l ow’wi t hi na n organization to facilitate knowledge integration t hr oug h‘ s ha r i ng ’a nd‘ t r a ns f e r r i ng ’ . Ont heot he rha nd,‘ knowl e dgetransformation’s t r e s s e st hei mpa c toft r a ns f or mi ng ability of fusing divergent knowledge into integrated one. Within the context, our central argument stresses on what helps the conversion of knowledge integration among different levels within organizations. To be specific, what are the mediating mechanisms to integrate individual-level knowledge into group- or organizationallevel one? To cope with this multi-level concern, we propose that two knowledge integration me di a t i ng me c ha ni s ms ,s pe c i f i c a l l y ,‘ knowl e dg ec ommuni c a t i on’a nd ‘ knowl e dg ecombination’ ,a r erespectively elicited with respect to the two main activities of organizational knowledge integration. And the roadmap of organizational knowledge integration is illustrated in Figure 1. Figure 1. The roadmap of knowledge integration process Knowledge communication (Environmental consideration) Individual Knowledge Organizational Knowledge Integration Knowledge combination (Ability consideration) 12 13 To illustrate the roadmap of organizational knowledge integration, in the following section, these issues pertain to providing understanding of the determinants of successful organizational knowledge integration and the existence of the mediating mechanisms of knowledge integration will become more illuminated. Mediating mechanisms of organizational knowledge integration Knowledge sharing consideration The focal point of knowledge sharing during the process of knowledge integration is a bou t‘ s ha r i ng ’a nd‘ t r a ns f e r r i ng ’ .Ac qui r i ngne w orc ompl e me nt a r yknowl e dge lies in the core concept of knowledge sharing/transferring perspective (Matson et al., 2003). Since knowledge is embedded and dispersed among organization members, how to acquire the required knowledge from others is in essence an issue of communication. Thus, to facilitate the organizational knowledge integration, “ knowledge communication”plays as a mediating mechanism. Knowledge integration mediating mechanism: ‘ Knowledge Communication’ . We argue that from the view point of knowledge sharing/transfer, with the purpose of converting individual specialized knowledge into shared group or organizational knowledge, smoothing knowledge communication within organizations is the top priority for a successful organizational knowledge integration. In this vein, we define ‘ knowl e dg ec ommuni c a t i on’a s‘ t hee xc ha ngeofi nf or ma t i on,i de a sort houg ht s among organization members which results in mutual understanding and shared s e ns e ma ki ng . ’ Yet, knowledge in an organization is generally characterized as a spectrum ranging f r om ac l a s s i c‘ publ i cgood’a to n ee ndt ooned e e pl ye mbe dde di n“ or ga ni z a t i ona l r out i ne s ”a tt heot he r( Ne l s ona n dWi nt e r ,1982) .Undoubt e dl y ,t hr oug hknowl e dge communication, knowledg ewi t h‘ publ i cg ood’ki nd off e a t ur ewoul d bee a s i l y acquired. However, on the other hand, if it is tacit knowledge to be shared or to be integrated, how to make knowledge-providers and knowledge-receivers achieve mutual understanding through communication t ur ns out t o be a n‘ a bi l i t y ’ consideration. According to Hansen (1999), the dedicated willingness and ability to share/transfer are two key components for knowledge sharing/transfer. However, without the relevant ability for executing knowledge sharing/transfer, the effect of 13 14 knowl e dges ha r i ng / t r a ns f e rwoul dbedi s c ount e de ve ni f‘ wi l l i ng ne s s ’be i ngpr e s e nt . Fur t he r mor e ,‘ a bi l i t y ’notonl yi nf l ue nc e st hes uc c e s sofknowl e dg ec ommuni c a t i on, it is the nucleus concept of the activity of ‘ knowl e dg ecombination’ . Knowledge transformation consideration The activity of knowledge transformation during the organizational knowledge integration put smor ee mpha s i sont he‘ a bi l i t y ’c onc e r ni nknowl e dg eintegration. It i st he‘ a bi l i t yoft r a ns f or mi ng ’r a t h e rt ha n‘ a bi l i t yofs ha r i ng ’ .Thi sl i neofr e s e a r c h asserts that organizational knowledge creation functions as a process of either recombining existing organizational knowledge or combining, absorbing, assimilating, and transforming new knowledge acquired externally (Huber, 1991; Hedlund, 1994; Grant, 1996; Okhusyen and Eisenhardt, 2002). In either case, ‘ l e a r ni ngc a pa bi l i t y ’s e r ve sa st hec or ede t e r mi na ntoft r a ns f or mi ngknowl e dge( e . g . , Huber, 1991; Hedlund, 1994; Nonaka, 1994; Nonaka et al., 2000; Schulz, 2001; Borgatti and Cross, 2003). From knowledge integration perspective, knowledge creation is defined either as the combination of external new knowledge under the process of knowledge exchange (Kogut and Zander, 1992; Grant, 1996; Okhusyen and Eisenhardt, 2002) or as the reconfiguration of the existing organizational knowledge (Teece et al., 1997). Firms could effectively integrate professional knowledge localized in each de pa r t me ntt hr oug ha ppl y i ngor g a n i z a t i onme mbe r s ’i nt e g r a t i ona bi l i t i e s .Wi t hi nt he context, what makes the dispersed and specialized knowledge integrated into organizational knowledge appeals an ability concern. In a nutshell, regarding the determinants of recombining, transforming or integrating knowledge, the focal a r g ume ntof‘ knowl e dget r a ns f or ma t i on’e mpha s i z e st hei mpor t a nc eofl e a r ni ng ability of transforming. Knowledge integration me di at i ngme c hani s m:‘ Knowl e dgeCombinat i on ’ . From the perspective of transforming knowledge, the enhancement of organizational knowledge combination exists not only in making knowledge shared, what is more important, but in how to re-configure, leverage or transform individual knowledge to create more innovative organizational knowledge. Regarding this concern, ‘ knowl e dg et r a ns f or ma t i on’a ddr e s s e st ha tt he ke y determinant of knowledge integration ba s e son t he or g a ni z a t i ona l‘ c ombi na t i ve c a pa bi l i t y ’( Na ha pi e ta nd Ghoshal, 1998) of transforming knowledge. 14 15 On the premise of the existence of an organization, to accomplish tasks by combining divergent specialized knowledge into a shared and unified one, we a ddr e s st ha ta nor g a ni z a t i onf unc t i onsa s‘ apr oc e s s orofknowl e dge ’( Ami na nd Cohendet, 2000). This contention leads us to recognize the significance of cognitive mechanisms (Amin and Cohendet, 2000) in transforming the tacit and cognitive complicated knowledge. To be specific, in order to co-ordinate, to re-configure and to transform individual knowledge into a collective body (a group level, or an organization for example), organizations have to make the knowledge specialists capable of learning. This ability helps organization members combine, integrate and apply their organizational knowledge by shortening their cognitive distance with each other during the process of tasks execution (Nooteboom, 2000, 2004). As a result, or g a ni z a t i onme mbe r s ’l e a r ni nga bi l i t i e s ,t ogr e a te xt e nt ,de t e r mi net heor ga ni z a t i on’ s capability of integrating the individual-level knowledge into the organizational-level. During the process of transforming knowledge, we argue that knowledge is not combined in their original form but transformed into a unified one through the i nt e r a c t i on ofi ndi vi dua l s ’l e a r ni ng a bi l i t y .We c l a i m t hi s ki nd ofa bi l i t ya s ‘ knowl e dg ecombination’ .Thecombination of organizational knowledge will further illustrate in the replication of existing knowledge (Kogut and Zander, 1992), the construction of organizational routines (Grant, 1996), the reconfiguration and re-allocation of existing and new knowledge (Teece et al., 1997) and the application of the leveraging capability (Foote et al., 2002). Wi t ht heme c ha ni s m of‘ knowl e dg ec ons ol i da t i on’ ,di ve r s ei ndi vi dua lknowl e dge c oul dber e c onf i g ur e di nt oor ga ni z a t i ona lknowl e dg e .‘ Knowl e dgecombination’i st o assist knowledge dispersed in individuals to be first converted and then collectively complemented with each other. Being an important mediating mechanism for the t r a ns f o r ma t i onofi ndi vi dua lknowl e dge ,‘ knowl e dgecombination’i sa l s oe nha nc e d by bridging the cognitive distance among organization members. In short, through the mediating process, individual knowledge gets enriched and productive and then is able to be further transformed into organizational knowledge. Within the context, we t he r e f or ede f i ne‘ knowl e dg ecombination’a s‘ t hea c tofi nt e r mi ng l i nga ndl e ve r a g ing existing individual knowledge into a unified and organizational one by bridging the cognitive distance among organization members through the interaction of their l e a r ni nga c t i vi t i e s ’ . 15 16 In this section, two main knowledge activities of organizational knowledge integration are further introduced and the nature of the mediating process of organizational knowledge integration gets clarified. In another word, from the pe r s pe c t i veofs ha r i ngknowl e dg e ,‘ knowl e dg ec ommuni c a t i on’a s s i s t si ndi vi dua l knowledge in being welded into organization knowledge. As for knowledge t r a ns f o r ma t i on,‘ knowl e dg e combination’t r a ns f or ms i ndi vi dua lknowl e dge i nt o shared organizational knowledge through the interactive function of organization me mbe r s ’ l e a r ni ng a bi l i t i e s . The mediating mechanism of ‘ knowledge communication’emphasizes cultivating contextual environment for knowledge communication within an organization; the other mediating mechanism of ‘ knowledge combination’s t r e s s e sont hei mpor t a nc eofi ndi vi dua l ’ sl e a r ni nga bi l i ty in consolidating variant and distinctive knowledge dispersed in individuals. Summing up, we argue that under the function of two mediating mechanisms of organizational knowledge integration at a given situation, the individual knowledge will be embodied in the organization level. Nevertheless, to further explore the content of knowledge governance in the process of organizational knowledge integration, from the consideration of communicating and combining individual-level knowledge into organization-level, the impact of contextual factors and individual difference on individual knowledge doer cannot be overlooked. This concern is driven from two considerations. First, i ndi vi dua l ’ s be ha vi ori s vi e we da sa c ombi na t i ve f unc t i on ofc ont e xt ua la nd individual-difference effect (Klein and Kozlowski, 2000). Second, context-specific (Zahra and Filatotcher, 2004) or context-dependent (Nooteboom, 2000) knowledge results from the interaction between knowledge carriers and the contextual factors originated from the organizational system (Klein and Kozlowski, 2000). Thus, within the context of knowledge integration, we propose that the behavior of each organization knowledge carrier is influenced by the interaction of contextual environment and different individual learning ability. So, making organization members sensitive toward environmental stimuli (Nonaka, 1994) and reinforcing their learning abilities will amplify and internalize individual knowledge in organizations (Nooteboom, 2004). Thus, during the process of integrating organizational knowledge, to maximize the process-gain and minimize the process-loss, how to govern the factors influencing the contextual environment and different individual learning ability is the nature of knowledge governance in this 16 17 study. KNOWLEDGE GOVERNANCE MECHANISMS IN ORGNAIZATIONAL KNOWLEDGE INTEGRATION AND THE C\ONCEPTUAL MODEL FORM THE S-C MODEL Drawn from the above arguments, we claim that the basic principle of knowledge governance in organizational knowledge integration is about how to make the dispersed and embedded knowledge flow smoothly within an organization (Almeida and Kogut, 1999; Gupta and Govindarajan, 2000; Schulz, 2001) by motivating organization members to share their expertise of their own free will and then to coordinate the exchanged knowledge to accomplish the assigned tasks (Szulanski, 1996; Hansen, 1999; Postrel, 2002; Michaillova and Husted, 2003). Accordingly, during the process of organizational knowledge integration, cultivating a beneficial context to facilitate knowledge communication and reinforcing organization me mbe r ’ sl e a r ni ngability, to great extent, will determine the success of knowledge integration in an organization. Hence, in this study, KGMs in organizational knowledge integration are more with consideration of social context (Kostva, 1999) r a t he rt ha nt het e c hnol ogyi t s e l f .Ac c or di ng l y ,KGMsa r ede f i ne da s‘ or ga ni z a t i ona l arrangements which construct a beneficial context to knowledge integration or s t r e ng t he nor g a ni z a t i onme mbe r ’ sl e a r ni nga bi l i ty in order to promote organizational knowledge integration’ To achieve these two explicit goals of KGM, we assert that, during the process of organizational knowledge integration, KGM has to play dual roles simultaneously, t ha ti s ,‘ pr oc e s s -loss avoider ’a nd‘ pr oc e s s -g a i nf a c i l i t a t or ’ .‘ Pr oc e s s -l os sa voi de r s ’ are those governance arrangements contributing to the smoothness of organizational knowledge integration by eliminating the obstacles during the process. As for ‘ pr oc e s s -g a i nf a c i l i t a t or s ’ ,s e r ve das catalysts of the knowledge creation process, they a r et hea r r a nge me nt st oboos tt hei ndi vi dua l ’ swi l l i ng ne s sa nda bi l i t yofintegrating knowledge. However, one should not regard them as two distinctive roles; in fact, the playing of dual roles rests on a continuum. Owing to their contingent dimensions, KGMsa r ec ha r a c t e r i z e da sas pe c t r um r a ng i ngf r om ‘ pr oc e s s -l os sa voi de r ’a tone e ndt o‘ pr oc e s s -g a i nf a c i l i t a t or ’a tt heot he r .Thei mpa c toft he i ri nvol ve me nton organizational knowledge integration determi ne se a c h KGM’ sl oc a t i on on t hi s 17 18 spectrum. In the next section with respect to the dual roles of knowledge governance in organizational knowledge integration, we attempt to explore how and why knowledge governance mechanisms can efficiently govern the process of knowledge integration i nt e r msof‘ c ont e xt ua le nvi r onme ntc ul t i va t i ng ’a nd‘ l e a r ni nga bi l i t y r e i nf or c i ng’ .Thec ont e ntofknowl e dgeg ove r na nc eme c ha ni s msdur i ngt hepr oc e s si s unfolded through exploring the underlying theoretical underpinnings of THE S-C MODEL, namely relational-embeddedness theory and cognition school. In closing, a conceptual model is developed drawn from our clarification. Contextual environment cultivating Regarding organizational knowledge integration, the core concept of cultivating an environment lies in the condition if the knowledge could flow and be communicated within the organization. Under the context, how to motivate organization members share and exchange knowledge is the chief criteria for designing KMGs. In the following section, from the social dimension of the S-C model, three knowledge governance mechanisms, namely identity, trust and informal channels are generated based on the relational-embeddedness theory of THE S-C MODEL. Identity The higher-order organizing principle resided in a hierarchical structure has its relative value in contrast to market governance in terms of knowledge transfer and knowledge sharing (Kogut and Zander, 1993; Grant, 1996). Thus, organizations could build shared meaning by taking advantage of these arrangements such as direction, authority, norms, etc. (Grant, 1996). As a result, based on the existing shared meaning among organization members, individual members would easily reach consensus or cohesion for the assigned tasks. Simply put, with the advantage of higher organizing principles in an organization, organization members would align their goals with that of organization and express high degree of cohesion with each other (Napapiet and Ghoshal, 1998; Nooteboom, 2001). Based on the relational embeddedness theory, the shared identity of organization members could not only provoke individuals to obey specific norms and routines (Grant, 1996) but motivate individuals to share knowledge. With the advantage of identity, an organization should strengthen identity-shared organizational culture in 18 19 which organization members share strong value, cohesion and commitment of the organizational objective. With shared identity among organization members, knowledge will flow thoroughly and exchange efficiently (Kogut and Zander, 1996; Brown and Duguid, 2001). Consequently, knowledge integration in an organization will be promoted efficiently and effectively. Moreover, under the consensus of shared identity, the knowledge shared and exchanged in terms of quality, quantity and r e l e va nc ei sna t ur a l l ymor el i ke l yt ome e ti ndi vi dua l ’ se xpe c t a t i on.Thus ,t os moot h the process of knowledge communication, shared value and identity, as a process-loss avoider, motivates organization members to communicate knowledge with others in an organization (Kogut and Zander, 1996; Brown and Duguid, 2001). Furthermore, with the advantage of identity, an organization could strengthen identity-shared organizational culture, in which members could share strong value, cohesion and commitment of the organizational objective. Within the context, identity functions as a process-gain facilitator. In short, from social side of THE S-C MODEL, identity is proper KGM to cultivate a social context beneficial to communicating individual-level knowledge. Trust and informal interaction channels Based on the relational embeddedness theory, the major premise of making knowl e dgee mbe dde di nr e l a t i ons hi psorne t wor kf unc t i onwe l li s‘ t r us t ’ .( Cr os se ta l . , 2001; Hansen, 2002; Borgatti and Cross, 2003). It is asserted that only when knowledge is communicated on the basis of trust can the individual receiver aware that the shared knowledge is of value, importance and relevance (Cross et al., 2001; Hansen, 2002; Borgatti and Cross, 2003). To be specific, trust enables the knowledge exchange parties to recognize the quality and quantity of the exchanged knowledge and to evaluate the outcome of exchange at the same time. In short, trust is not only being a necessary condition but also a product of knowledge exchange and sharing (Davenport and Prusak, 1998). Trust is built through the interaction among organization members (Cross et al., 2001). Mutual trust among organization members could facilitate knowledge flow thoroughly and transparently within the organization (Nahapiet and Ghoshal, 1998). I nas i mi l a rve i n,Da ve npor te ta l .1999’ ss t udyofc ol l a bor a t i veR&D pr oj e c tt e a ms also supports this assertion. They found that mutual trust among team members would help remove the barriers of knowledge communication, enhance the quality 19 20 and quantity of exchanged knowledge, and promote the efficiency of knowledge communication. Consequently, we propose that trust can be arranged as a governance mechanism to both enhance communication and restrain process-loss during the process of knowledge integration. Recognizing the significance of trust in communicating knowledge, what causes mutual trust is worthy of exploring. Scholars claimed that trust could only be built through past experiences of knowledge transaction and the recognition of counter pa r t y ’ se xpe r t i s e( Na ha pi e ta ndGhos ha l ,1998;Da ve npor ta ndPr us a k,1998;Bor g a t t i and Cross, 2003). Therefore, during the communicating process, unpleasant experiences of interaction among individuals will not incur trust for next move. From this point of view, trust can only be regarded as an instrument of governance in a limited sense (Nooteboom, Berger and Noorderhaven, 1997). More specifically, as a process-loss avoider, trust can contribute to risk reduction in terms of the smoothness ofc ommuni c a t i on;none t he l e s s ,i tn e e dst i mea nde f f or tt oha vet r us t‘ i npl a c e ’ . I na ddi t i ont ot hei mpa c tof‘ e xpe r i e nc e ’ont r us t -building, it is also asserted that trust can be formed by developing mutual bonds or shared norms and values (Nooteboom, et al., 1997). Concerning identity-building, it is usually constructed through formal arrangements such as directions, routines, authority or fiats within organizations (Grant, 1996). However, informal interaction among members also results in shared identity (Rentch, 1990). Rentch (1990) demonstrates that patterns of s oc i a li nt e r a c t i on a c r os sf or ma l uni t si nf l ue nc e me mbe r s ’c ons e ns us on organizational climate, implying that informal connections do have an effect on the shaping of shared-meaning and shared-value. With a similar assertion, relational embeddedness theorists claim that inter-personal relations are embedded within organizational context and are emerged through informal social ties and interaction within the internal network (Nahapiet and Ghoshal, 1998; Hansen, 1999, 2002; Uzzi and Lancaster, 2003). Through the informal relational network nested in the organization, informal communication channels could be constructed. It is these informal channels that enable organization me mbe r st o‘ know wha t ’a nd‘ know how’( Cr os se ta l . ,2001;Bor ga t t ia ndCr os s , 2003; Uzzi and Lancaster, 2003). Under the circumstances, organizational knowledge could be more accessible and thus facilitate knowledge exchange and sharing among organization members (Borgatti and Cross, 2003). In an empirical study, Cross et al. 20 21 (2001) concludes that the amount of knowledge acquired through informal relational interaction is five times of that acquired through formal mechanisms. Indeed, informal communication channels help speed up the process of searching and transferring knowledge and further exert deeper impact on the knowledge exchange and combination for knowledge creation (Nahapiet and Ghoshal, 1998; Cross et al., 2001; Borgatti and Cross, 2003). As a consequence, informal interpersonal communication does not merely improve the informal interaction among members. In short, informal relational network is another locus for knowledge sharing and organizational learning beyond formal organizational arrangements (Davenport and Prusak, 1998; Hansen, 1999; Cross et al., 2001). To sum up, the building-up of informal interaction channels and the shaping of working ambience with mutual trust are the two governance mechanisms analyzed from the social model of THE S-C MODEL. It is asserted that through the informal interaction channels and trust among organization members, the activities of knowledge creation will be successively intensified. Being process-loss avoiders, these two mechanisms are to facilitate knowledge communication. Especially when tacit and embedded knowledge is taken into account, only informal interactions are advantageous to channel the communication (Lam, 1997; Gupta and Govindarajan, 200). Moreover, with regard to the sharing of tacit and valuable knowledge, knowledge communication can be best achieved through strong personal and stable relationships rooted in mutual trust. We suppose that only through informal interactions based on mutual trust that knowledge of competitive advantages, which is usually characterized as tacit and path-dependent, could be communicated and exchanged. Therefore, informal communication channels and mutual trust not only serve as process-loss avoiders and, more importantly, as process-gain facilitators, mechanisms to gain more process value. Having analyzed the determinants of organizational knowledge integration, we c onc l ud et ha t‘ e nvi r onme nt ’a nd‘ a bi l i t y ’a r et wof oc a lf a c t or s( please refer to Figure 1) .The or i g i ns oft he s et wo de t e r mi na nt sa nc hori n‘ i nc r e a s i ng organization me mbe r ’ swi l l i ng ne s sbymot i va t i on’a nd‘ e nha nc i ngor g a ni z a t i onme mbe r ’ sa bi l i t y byc oor di na t i on’ ,i fwebe a ri nmi n dwi t ht hena t u r eof‘ g ove r ni ng ’i st omot i va t ea nd to coordinate. With respect to motivating the willingness in the above section, three KGMs are generated throughout our inference. We argue that the design of these 21 22 KGMshe l ps ha pea ne nvi r onme ntbe ne f i c i a lt or a i s i ng or g a ni z a t i on me mbe r ’ s willingness for knowledge communication. However, when knowledge is personal, tacit, or sophisticated, it is technically difficult to communicate it, no matter what i nc e nt i ve sa r epr e s e nt( Gr a ndor i ,2001a ) .Howe ve r ,ne i t he r‘ t r us t ’nor‘ i de nt i t y ’ serves as a sufficient condition for successful communication of tacit and embedded knowledge. Unde rt hi sc ondi t i on,wepr opos et ha te nha nc i ngme mbe r ’ sa bi l i t yi n communicating the knowledge with complexity or embeddedness could be a solution. Learning ability reinforcing Provided that organizational knowledge integration functions as a process of either reconfiguring existing knowledge or transforming new knowledge acquired externally, ‘ ability of sharing or recombining knowledge’promotes the quality of the reconfiguring and transforming process (Hedlund, 1994; Nonaka et al., 2000; Schula, 2001; Borgatti and Cross, 2003). As long as their ability of sharing and transformation is strengthened, organization members are capable of assisting the accumulation of organization knowledge through the mediating mechanisms of ‘ knowledge communication’and ‘ knowledge combination’ . In terms of ability-enhancing, while designing KGMs t opr omot ei ndi vi dua l ’ s l e a r ni nga bi l i t y ,weur g et ha tt hei mpa c tofc og ni t i veva r i e t yoni ndi vi dua l ’ sl e a r ni ng ability needs to be taken into consideration. This assertion corresponds to what cognition school emphasizes (Lam, 1997; Grandori, 2001c; Nooteboom, 1992, 2004). The assertion of cognition school lays emphasis on the fundamental rationale of bounded rationality in collective thinking and action. Because people observe, interpret and evaluate the world according to their categories or mental frameworks of perception, interpretation and evaluation (Davis and Thampson, 1994), knowledge is a human and personalized resource, acquired from people and also embodied in people. As a result, the ‘ cognitive distance’stemmed from different mental models incurs problems of conflicts and needs for adjustment among organization members (Nooteboom, 2004). The situation is even worse when the knowledge is characterized as embeddedness and tacitness. Thus, the embedded and tacit knowledge coupled with bounded rationality limits the ability of organizational knowledge integration. In order to intertwine individual knowledge into 22 23 organizational knowledge, shared cognitive models among individuals would help the achievement of this knowledge welding process to great extent. In consequence, researchers on cognition school postulate that to elevate the degree of shared cognition, interactive learning, promotion of communication and absorptive capabi l i t ywi l la l l e vi a t et hene g a t i vei mpa c tof‘ c og ni t i vef a i l ur e ’( Gr a ndor i , 2001b) or ‘ c og ni t i vedi s t a nc e ’( Noot e boom,2001) .In a nutshell, from the competence side of THE S-C MODEL, a proper KGM is to promote the degree of shared cognition among individuals and to enhance or g a ni z a t i on me mbe r s ’transformation ability through organizational learning (Teece et al., 1997; Nahapiet and Ghoshal, 1998; Foote et al., 2002; Nooteboom, 2001, 2004). Organizational learning is defined as a process in which organization members would deem the task execution as an opportunity to learn (i.e. learning intent) (Hamel, 1991) and is able to recognize which knowledge is beneficial to the task-related activities (absorptive capability) (Cohen and Levinthal, 1990; Argote et al., 2003; Zahra and George, 2002). Through the process of individual learning by means of formal or informal communication channels, the cognitive distance among organization members is bridged; what is more, the variant and distinctive knowledge dispersed in individuals is combined and converged to an organizational one with the help of increased transformation ability. Consequently, with the presence of shared cognition and transformation ability, t he me di a t i ng f unc t i ons of ‘ knowl e dge c ommuni c a t i on’a nd‘ knowledge combination’c oul dbea c hi e ve d. On one side, by br i dg i ng e a c hi ndi vi dua l ’ sc og ni t i ve di s t a nc et hr oug ht he interactive function of their learning abilities, existing individual knowledge can be intermingled and leveraged into a new form of united organizational knowledge. On the other side, toe nha nc eor g a ni z a t i onme mbe r ’ sl e a r ni ngc a pa bi l i t yhe l psr e c ombi ne the existing knowledge and then diffuse, converge and finally store it in the organizational knowledge repository (Kogut and Zander, 1993). In a word, since capabilities of knowledge creation could be enhanced on the premise that the organization possesses organizational learning capability to certain extent, an organization should promote organizational learning to bridge cognitive distance among organization members and to strengthen their ability of knowledge sharing and transformation. To achieve the purpose of reinforcing individual learning ability by shortening the cognitive distance, some learning activities should be arranged, 23 24 such as “ Community of Practice” ,“ Study Group”and “ On –Job Training” , etc. By examining the theories that THE S-C MODEL anchors, four essential knowledge governance mechanisms, namely shared identity, mutual trust among members, informal communication channels and organizational learning activities, are induced when effective knowledge integration is taken into consideration. We propose that with the aims of motivating or g a ni z a t i onme mbe r ’ s willingness and coordinating organization member’ s ability, these knowledge governance me c ha ni s ms woul d pr omot e ‘ knowl e dg e c ommuni c a t i on’ a nd ‘ knowl e dge combination’during the process of integrating organizational knowledge. Identity Trust Informal communication channels Organizational learning activities . Knowledge communication (Environmental consideration) Organizational Knowledge Integration Individual Knowledge Knowledge combination (Ability consideration) Figure 2. Conceptual Model of Organizational Knowledge Integration DISCUSSION The purpose of this study is to clarify the necessity of examining organizational knowledge integration from THE S-C MODEL and further to examine the governance's role and the content of KGMs. In order to clarify the content of knowledge governance perspective, the questions 24 25 we have examined are basic, but central and crucial to the progress of understanding the necessity of examining the phenomena in knowledge integration from THE S-C MODEL. It is evident that answers to the questions proposed help clarify why and how knowledge governance can arrange, cultivate or shape an environment to motivate and to coordinate knowledge workers during the process of knowledge integration. To be specific, the argument represented in this study puts emphasis on a number ofi mpor t a nti s s ue s .Fi r s t ,ba s e don‘ mot i va t i on’a nd‘ c oor di na t i on’ ,t hec or ec onc e pt of governance, we propose the dual roles of knowledge governance mechanisms. By exploring the theoretical underpinnings knowledge governance mechanisms deposit, we uncover the content of THE S-C MODEL. Though this THE S-C MODEL a ppr oa c h pr ovi de s a c onc e p t ua l c l a r i t y c onc e r ni ng ‘ g ove r na nc e ’i n a knowledge-based organization, at the same time it also evokes wondering for further research if the content of the KGMs proposed can be applied to other knowledge activities. Second, the KGMs influencing organizational knowledge integration are generated in terms of the underlying theories knowledge governance posits. Though, they are to achieve the goal of motivating and coordinating; at the same time, the degree of the i nvol ve me ntoft he s eme c ha ni s msbr i ng souta‘ t r a de -of f ’i s s ue .‘ Tr us t ’ ,f ore xa mpl e , in organizational knowledge integration i sr e ga r de da ss omeki ndof‘ s oc i a lc a pi t a l ’ ; but very possibility, it could tur ni nt o‘ s oc i a ll i a bi l i t y ’whi c hc oul dber e s ul t e df r om that individuals take the exchanged knowledge for granted. (Nooteboom, 2001). Under this situation, too much trust between knowledge workers deters innovation. Also, similar issues need to be attende dt oi nt e r msof‘ br i dg i ngc og ni t i vedi s t a nc e a mongor g a ni z a t i onme mbe r s ’( No ot e boom,2001) .Conc e r ni ngt hei s s ueofbr i dg i ng cognitive distance, Nooteboom (1992, 1999) asserts that learning from interaction requires sufficient distance for novelty but also sufficient proximity for understanding. Though, shared mental model will increase mutual understanding and then facilitate knowledge creation (Nooteboom, 2000; Amin and Cohendet, 2000), it also may cause innovation failure for lack of diversified interpretations resulting from different mental models (Nooteboom, 2000; Amin and Cohendet, 2000). Here, the optimal cognitive distance among organization members needs further exploration. 25 26 Summing up, the knowledge governance mechanisms generated form THE S-C MODEL woul de nc ount e radi l e mmaof‘ t oomor e ’or‘ t ool e s s ’ .Tof i ndoutt he optimal degree of involvement of these environmental governance mechanisms, it is worth more examination for future research. Furthermore, given the distinctive but inter-related dimensions of these KGMs, each may be influenced by the interaction effect with other KMGs. Thus, to discover the impact of the interaction effect among these KMGs is also another possible research area for future study Third, in terms of process-loss avoider and process-gain facilitator, these KGMs s e r vea sc ont i ng e ntr ol e sont hec ont i nuum ofKGM.Fore xa mpl e ,‘ t r us t ’i sbot ha necessary and sufficient condition for knowledge communication. In order to let embedded knowledge flow well, trust is considered to be a basic requirement of being a process-loss avoider (Nooteboom et al., 1997; Cross et al, 2001; Hansen, 2002; Borgatti and Cross, 2003). On the other hand, with the function of enhanced identity or interaction among organization members, trust could facilitate the process-gain in terms of sharing valuable tacit knowledge easily. Thus, for a better explanation in examining the roles of knowledge governance mechanisms, the notion of‘ c ont i nge nc y ’s houl dbeputi nt oc ons i de r a t i on.Thei mpa c toft he‘ c ontingency di me ns i on’ofKGM onr e l a t e dknowl e dg ea c t i vi t i e sc oul dbea not he rdi r e c t i onf or future research. Forth, this study provides better understanding about the relationship between KGMs and knowledge integration through inspecting the content of THE S-C MODEL. This highlight provides further understanding about how to examine other organizational knowledge activities from this view. Moreover, we restrict the present study to an intra-organizational phenomenon. In a similar vein, knowledge activities in the inter-organizational context still can be examined from THE S-C MODEL proposed in this study. Since this study is based on the inference of a conceptual model, there leaves much room for further empirical tests. Future research may build on this conceptual model to sketch out steps toward practical understanding about the practical phenomena in knowledge creation. While examining the conceptual model empirically, the alignment among level of theory, level of measurement and level of analysis (Rousseau, 1985) is another important consideration when dealing with this multilevel research issue. 26 27 CONCLUSION Clearly, the theoretical foundation inquiry into effective knowledge governance needs to be further clarified. Notably, with the attempt to contribute to the process of theorizing governance theory in the knowledge-based Economics, we propose THE S-C MODEL as theoretical lens to explore the role and content of governance. Through examining the theories with flavor of ‘ s oc i a l ’and ‘ cognitive’model of behavior, namely relational-embeddedness theory and cognition school, we attempt to construct the content of THE S-C MODEL. Fundamentally, these theories were developed under different background and rationale. Though the nature of these theories provides with unique observation and diverse interpretations of efficient knowledge governance mechanisms; whereas, they share with the basic requirement of systemized and consistent logic in interpretation the issues of knowledge governance in organizations. This consistency not only reflects the multidimensional characteristics of the essence of knowledge governance but also further justifies that the adoption of an interdisciplinary research is imperative to offer comprehensive and systematic observation of the issues of knowledge governance. To be specific, the contribution of this study is three-fold. First of all, this paper calls for the need of examining the socially-built knowledge activities from THE S-C MODEL, a reconciliation of ‘ s oc i a l ’and ‘ cognitive’models of behavior. THE S-C MODEL presents more powerful explanatory about the impact of the dimensions of ‘ bounde dr a t i ona l i t y ’ ,‘ c og ni t i ve c ompl e xi t y ’ ,a nd ‘ s oc i a l l y -e mbe dde dne s s ’of knowledge on organizational knowledge integration. In addition, it provides comprehensive understanding about how organizational knowledge integration can be governed in terms of the application of KGMs. To be specific, as we have claimed previously, THE S-C MODEL uncovers the process black box of how knowledge could become productive with competence through an integrative process. This assertion, to great extent, fills up the gap of the existing governance literature. Second, the nature of knowledge integration gets clarified and two knowledge mediating mechanisms to integrate individual-level knowledge into organizational-level are accordingly drawn from the clarification. Luckily, this advances our further understanding about the rationale of the knowledge integration process in organizations. Though, the concept of knowledge spiral, proposed by Nonaka (1994), took multilevel phenomenon in organizational knowledge creation 27 28 into consideration, but yet it did not receive much attention. The two mediating mechanisms of organizational knowledge creation not only remind us of the importance of taking the multilevel issues into account, but also provide an e xpl a na t i ont oNona ka ’ s( 1994)a s s e r t i on.The or e t i c a l l ya ndc onc e pt ua l l y ,t het wo interdependent mechanisms to great extent serve as level spanners for orchestrating individual knowledge into group or organizational knowledge. In addition, concerning the line of knowledge integration research, the two main knowledge activities of organizational knowledge integration provide further theoretical support for the assertion that ‘ e nvi r onme n t ’( t hef oc usofknowl e dg ef l ow)a nd‘ a bi l i t y ’( t he focus of knowledge transformation) will determine the success of organizational knowledge integration. In addition, two knowledge-integration-mediating mechanisms for integrating individual knowledge into organizational knowledge are drawn from the clarification of this multi-level issue. The assertion of dual roles of knowledge governance in governing knowledge integration activities gets supported through the inference. Through our exploring the contents of the dual roles in organizational knowledge integration, THE S-C MODEL is elaborated by integrating different theoretical foundations. Moreover, four conclusive knowledge mechanisms in organizational knowledge integration are generated from the theoretical underpinnings of THE S-C MODEL. In general, this study adds some knowledge to the relationship between knowledge governance and organizational knowledge integration fromTHE S-C MODEL. In light of the transformation of the governance theory, governance and knowledge are important considerations in designing the organizations of the future (Besseyre des Horts, 2002). Our intent is to discover significant variables of knowledge governance within the context of organizational knowledge integration from THE S-C MODEL, and to lay the groundwork for more systematic and rigorous testing of the conceptual model proposed in this study in the future. To be specific, the present paper is an attempt to stimulate a more extended conceptualization of knowledge governance in organizations. During this theorizing journey, we do hope we asked a r i g htqu e s t i ona ndwea r emovi ngont her i g htt r a c k… REFERENCES Almeida P, Kogut B. 1999. Localization of knowledge and the mobility of engineers 28 29 in regional networks. Management Science 45:905-917 Amin A, Cohendt P. 2000. Organizational learning and governance through embedded practices. Journal of Management and Governance 4: 93-116. Argote L, McEvily B, Reagans R. 2003. Managing knowledge is organizations: An integrative framework and review of emerging themes. Management Science 49: 571-582. Barney JB, Hesterly W. 1999. Organizational economics: understanding the relationships between organizations and economic analysis. Stewart R. Clegg and Cynthia Hardy (Eds.), Studying Organization: Theory and Method 109-141. Thousand Oaks, CA: Sage. Barson J, Kreps D. 1999. Strategic Human Resource Management. New York: Wiley. Besseyre des Horts C. 2002. Governance, knowledge creation, and organizing: an a f t e r t houg ht ’ .Human Resource Planning 25:48-51. Barney J. 1991. Firm resources and sustained competitive advantages. Journal of Management 17:99-120 Barney J. 1997. Gaining and sustaining competitive advantage. Reading, MA: Addison Wesley. Birkinshaw J, Nobel R, Ridderstrale, J. 2002. Knowledge as a contingency variable: do the characteristics of knowledge predict organization structure? Organization Science. 13:274-289 Borgatti SP, Cross R. 2003. A relational view of information seeking and learning in social networks. Management Science 49: 432-445. Brown JS, Duguid P. 2001. Knowledge and organization:a social-practice perspective. Organization Science 12: 198-213. Ca nne l l aA,Pa e t z ol dRL.1994.Pf e f f e r ’ sba r r i e r st ot hea dva nc eofor ga ni z a t i ona l science: a rejoinder. Academy of Management. The Academy of Management Review 19: 331-341 Chi ,Ta i l a n.( 1994) ,“ Tr a di ngi ns t r a t e g i cr e s our c e :Ne c e s s a r yc ondi t i ons ,t r a ns a c t i on c os tpr obl e msa ndc hoi c eofe xc ha nges t r uc t ur e ” ,Strategic Management Journal, 15(4): 271-290. Cohen, W. M. & Levinthal, D. A., 1990. Absorptive capacity: A new perspective on learning and innovation, Administrative Science Quarterly, 35(1): 128-152. Conner KM. 1991. A historical comparison of resource-based theory and five schools of thought within industrial organization economics: do we have a new theory of 29 30 the firm?. Journal of Management 17:121-154. Conner KM, Prahalad CK. 1996. A resource-based theory of the firm: knowledge versus opportunism. Organization Science 7: 477-501. Cross R, Parker A, Prusak H, Borgatti SP. 2001. Knowing what we know: supporting knowledge creation and sharing in social networks. Organizational Dynamics 30: 100-120. Cummings JL, Teng BG. 2003. Transferring R&D knowledge: The key factors affecting knowledge transfer success. Journal of Engineering and Technology Management 20: 39-68. Davenport HT, Prusak L. 1998. Working Knowledge Boston, Massachusetts : Harvard Business School Press. Davis GF, Thompson TA. 1994. A social movement perspective on corporate control. Administrative Science Quarterly 39: 141-173. Demsez H. 1991. The theory of the firm revisited. O.E. Williamson, S.G. Winter, eds. The Nature of the Firm. Oxford University Press, New York. Drucker, PF. 1994. Post-Capitalist Society. Harper Business, A Division of Harper Collins Publishers. Dyer JH, Singh H. 1998. The relational view: cooperative strategy and sources of inter-organizational competitive advantage. Academy of Management Review 23: 660-679. Emerson RM. 1962. Power-dependence relations. American Sociological Review 27: 31-41 Foote N, Matson E, Weiss L, Wenger E. 2002. Leveraging group knowledge for high-performance decision making. Organizational Dynamics 31: 280-295. Foss NJ, Husted K, Michailova S, Pedersen T. 2003. Governing knowledge processes: theoretical foundations and research opportunities. Center for knowledge governance working paper #2003-1. Foss NJ, Pedersen T. 2004. Organizing knowledge processes in the multinational corporation: an introduction. Journal of International Business Studies 35: 340-349. Ghoshal S, Moran P. 1996. Bad for practice: A critique of the transaction cost theory. Academy of Management Review 21:13-47. Grandori A. 1997a.Governance Structures, Coordination mechanisms and cognitive models. Journal of management and governance 29:192-208. Grandori A. 1997b. An organizational assessment of interfirm coordination modes. 30 31 Organization Studies 18:887-925. Grandori A. 2001a. Neither hierarchy nor identity: knowledge governance mechanism and the theory of the firm. Journal of Management and Governance 5: 381-399. Grandori A. 2001b. Cognitive failures and combative governance. Journal of Management and Governance 5: 252-260. Gr a ndo r iA.2001c .Roundt a bl e‘ c ong ni t i on,r a t i ona l i t ya ndg ove r na nc e ’de di c a t e dt o the memory of Herbert A. Simon— Introduction. Journal of Management and Governance 5: 205-273. Grandori A, Kogut B. 2002. Dialogue on organization and science. Organization Scienc13: 224-231 Granovetter M. 1985. Economic action and social structure: the problem of embeddedness. American Journal of Sociology 91: 346-364. Granovetter M. 1986. Labor mobility, internal markets and job matching: a comparison of the sociological and economic approaches. Research in Social stratification and Mobility 5: 3-39. Greenwich, Conn.: JAI Press Grant RM. 1996. Toward a knowledge-based theory of the firm. Strategic Management Journal 17: 109-122. Gupta AK, Govindarajan V. 2000. Knowledge flows within multinational corporations. Strategic Management Journal 21: 473-496. Hansen MT. 1999. The search-transfer problem: the role of weak ties in sharing knowledge across organization subunits. Administrative Science Quarterly 44: 82-111. Hansen MT. 2002. Knowledge networks:Explaining effective knowledge sharing in multiunit companies. Organization Science 13: 232-248. Hedlund G. 1994. A model of knowledge management and the N-form corporation. Strategic Management Journal 15: 73-90. Hamel, G., 1991. Competition for competence and interpartner learning within international strategic alliances, Strategic Management Journal, 12: 83-103. Hendriks P. 1999. Why share knowledge? The influence of ICT on the motivation for knowledge sharing. Knowledge and Process Management 6: 91-100. Hennart JF. 1986. What is internalization. Weltwirtschaftliches Archiv 122:791-804 Hennart JF. 1994. The comparative institutional theory of the firm: Some implications for corporate strategy. Journal of Management Studies 31: 193-207. Huang, J.C. Newell, S. 2003. Knowledge Integration Processes and Dynamics within 31 32 the Context of Cross-functional Projects. International Journal of Project Management 21: 167-176. Huber GP. 1991. Organizational learning: The contributing processes and the literatures. Organization Science 2: 88-115. Klein KJ, Dansereau F, Hall RJ. 1994. Levels issues in theory development, data collection, and analysis. Academy of Management Review 19:195-229. Klein KJ, Kozlowski SWJ. 2000. Multilevel theory, research, and methods in organizations. Foundations, extensions, and new directions. Jossey-Bass: SF. Kogut, B, Zander U. 1992. Knowledge of the firm, combinative capabilities, and the replication of technology. Organization Science 3: 383-397. Kogut B, Zander U. 1993. Knowledge of the firm and the revolutionary theory of multinational corporation. Journal of International Business Studies 24:625-645 Kogut B, Zander U. 1996. What firms do? Coordination, identity and learning. Organization Science 7: 502-518. Kostova, T. 1999. Transnational transfer of strategic organizational practices: A contextual perspective. Academy of Management Review 24: 308-324. Lam A. 1997. Embedded firms, embedded knowledge: problems of collaboration and knowledge transfer to global cooperative ventures. Organizational Studies 18: 973-996. Lindenberg S. 2003. The Cognitive Side of Governance. The governance of Relations in markets and organizations. Research in the Sociology of Organizations 20: 47-76 Madhavan R, Grover R. 1998. From embedded knowledge to embodied knowledge: New product development as knowledge management. Journal of Marketing 62: 1-12. Madson TL, Mosakowski E, Zaheer S. 2002. The dynamics of knowledge flows: Human capital mobility, knowledge retention and change. Journal of Knowledge Management 16: 164-176. March JG, Olsen JP. 1995. Democratic Governance. New York: Free Press. Ma t s onE,Pa t i a t hP ,Sha ve r s ,T.2003.St r e ng t he ni ngy ouror g a ni z a t i on’ si nt e r na l knowledge market. Organizational Dynamics 32: 275-285. Michailova S, Husted K. 2003. Knowledge-sharing hostility in Russian firms. California Management Review 45: 59-77. Mohr JJ. 2002. Managing the paradox of inter-firm learning: the role of governance mechanisms. The Journal of Business & Industrial Marketing 17: 282-301. 32 33 Nahapiet J, Ghoshal S. 1998. Social capital, intellectual capital, and the organizational advantage. Academy of Management Review 23: 242-266. Nelson R, Winter S. 1982. An evolutionary theory of economic change. Harvard University, Cambridge, MA Nickerson J.A. and T.R.Ze nge r .2004.‘ AKnowl e dge -based Theory of the Firm-The Problem-s ol vi ngPe r s pe c t i ve ’ . Wor ki ngpa pe r Nonaka I. 1994. A Dynamic theory of organizational knowledge creation. Organization Science 5: 14 - 37. Nonaka I, Takeuchi H. 1995. The knowledge-creating company. Oxford : Oxford University Press. Nonaka I, Toyama R, Konno N. 2000. SECI, Ba and leadership:A unified model of dynamic knowledge creation. Long Range Planning 33: 5 - 34. Nooteboom B. 2000. Learning by interaction: Absorptive capability, cognitive distance and governance. Journal of Management and Governance 4: 69-92. Nooteboom B. 2004. Governance and competence; how can they be combined? Cambridge Journal of Economics 28: 505-525. Nooteboom B, Berger H, Noorderhaven NG. 1997. Effects of trust and governance on relational risk. Academy of Management Journal 40: 308-338. Okhuysen GA, Eisenhardt KM. 2002. Integrating knowledge in groups: How formal interventions enable flexibility. Organization Science 13: 370-386. Osterloh M, Frey BS. 2000. Motivation, knowledge transfer and organizational forms. Organization Science 11: 538-550. Pfeffer J, Salanick, GR. 1978. The external control of organizations: A resource dependence perspective. New York: Harper and Row Pisano G. 1994. Knowledge, integration, and the locus of learning: an empirical analysis of process development. Strategic Management Journal 15: 85-100. Postrel S. 2002. Islands of shared knowledge: specialization and mutual understanding in problem-solving teams. Organization Science 13: 303-320. Priem RL, Butler JE. 2001. Is the resource-ba s e d“ vi e w”aus e f ulpe r s pe c t i vef or strategic management research?. Academy of Management Review 26:22-40 Rousseau DM. 1985. Issues of level in organizational research: Multilevel and cross-level perspectives. In L. L. Cummings & B. Staw (eds). Research in organizational behavior. Greenwich, CT: JAI Press. 7: 1-37. Schulz M. 2001. The uncertain relevance of newness: organizational learning and 33 34 knowledge flow. Academy of Management Journal 44: 661-681. Shapira Z. 2000. Governance in organizations: A cognition perspective. Journal of Management and Governance 4: 53-67. Simon HA. 1985. Human nature in politics: the dialogue of psychology with political science. American Political Science Review 79: 293-304. Simon, H.A. 1991. Bounded rationality and organizational learning.Organization Science 2:125-134. Smircich L. 1983. Concepts of culture and organizational analysis. Administrative Science Quarterly 28: 339-358. Szulanski G. 1996. Exploring internal stickiness: Impediments to the transfer of best practice within the firm. Strategic Management Journal 17: 27-43. Takeuchi, H., Nonaka I. 2004. Hitotsubashi on Knowledge Management. John Wiley & Sons (Asia) Pte Ltd. Teece DJ, Pisano G, Shuen, A. 1997. Dynamic capabilities and strategic management. Strategic Management Journal 18: 509-553. Thompson JA, Bunderson JS. 2003. Violations of principle: ideological currency in the psychological contract. Academy of Management. The Academy of Management Review 28: 571 Tsai W, Ghoshal S. 1998. Social capital and value creation: the role of intrafirm networks. Academy of Management Journal 41: 464-476. Uzzi B, Lancaster R. 2003. Relational embeddedness and learning: the case of bank loan managers and their clients. Management Science 49: 383-399. Weick KE. 1979. Cognitive processes in organizations. In B. M. Staw (ed). Research in organizational behavior: 1:41-74 Greenwich, Conn: JAI Press Weick KE. 1995. What theory is not, theorizing is. Administrative Science Quarterly 40: 385-390 Wexler MN. 2001. The who, what and why of knowledge mapping. Journal of Knowledge Management 5: 249-253. Winter S. 1987. Knowledge and competences as strategic assets. In David J. Teece (ed) The Competitive Challenge: 159-184. Cambridge, MA: Ballinger. Zahra SA, Filatotchev I. 2004 Corporate governance and threshold firms: a knowledge-based perspective. The Journal of Management Studies 41:885 Zahra SA, George G. 2002. Absorptive capacity: a review, reconceptualization, and extension. Academy of Management. The Academy of Management Review 27: 34 35 185-203 35
© Copyright 2026 Paperzz