Case Study | Community Water Savings Program | Benicia, CA
City of Benicia Achieves 8% Water Savings
with WattzOn’s Personalized Resident Services
When it comes to water conservation, restrictions are just a start. This case study
highlights a multi-layered community program of home visits, data analytics and
messaging that delivers water savings and supports residents.
800 gallons per month
saved by participating residents
12 million gallons saved
since program launch
Challenge
The City of Benicia set bold water conservation goals, beyond what
traditional utility services could achieve. WattzOn was asked to
develop and deliver water savings by providing personalized home
visits and opportunities for student involvement and education.
The WattzOn Solution
Since its launch in 2010, the Benicia Home Efficiency Program (BHEP)
has delivered nearly 500 home visits to Benicia residents, savings water
and energy. Services offered under the BHEP brand include:
• Targeted personalized mailers to increase awareness and offer
resident support via usage comparisons, water rebate opportunities
and offers of free home visits
• Home visits including indoor & outdoor water diagnostics, tests for
leaks, and personalized savings recommendations, all summarized
in a report printed on-site
• Training and paid internships for high school students to assist in
outreach and the home visits
• Mobile and web software platform for resident use and communitywide tracking of water savings
“It was very helpful having
someone come to my house
and make a personaized
analysis of my use.”
“The home visit validated
what I have already done,
and showed me better ways
to use water indoors vs
outdoors. The auditor was
very thorough and helpful!”
“The personal home visit was
very helpful. It helped me
move ahead.”
Quotes from Benicia residents,
bi-annual program survey.
WattzOn • 480 San Antonio Rd, Suite 202, Mountain View, CA, 94040 • 650-948-2004 • [email protected]
Case Study | Community Water Savings Program | Benicia, CA
Results
Electricity
(kWh)
Water
(gallons)
Resident
Savings
CO²
(lbs)*
Average Monthly
Savings Per Home
59
865
$14
39
Total Savings
Since 2010
813,636
12,005,749
$188,186
543,515
*CO2 per gallon from River Network, http://www.csu.edu/cerc/researchreports/documents/CarbonFootprintofWater-RiverNetwork-2009.pdf
• Average 8% water savings and 10% electricity savings
per participating home per month
• Nearly 500 home visits completed
• 53 student interns recruited and trained in water
and energy efficiency
• Hundreds of rebates identified for residents
• 10,000+ personalized mailings sent
Community program website – see
www.beniciahomeefficiency.org
“The most beneficial aspect
was seeing the data –
knowledge is power!”
“It was very helpful to learn
how much water is really
used for landscaping.”
Quotes from Benicia residents,
bi-annual program survey.
Student training, Spring 2014
WattzOn • 480 San Antonio Rd, Suite 202, Mountain View, CA, 94040 • 650-948-2004 • [email protected]
Case Study | Community Water Savings Program | Benicia, CA
Benicia Home Efficiency Program History
Average Savings by Participating Homes
Before Home Visit
After Home Visit
Over 12 million gallons saved since program launch.
How WattzOn Compares
We are often asked about how our program compares to other offerings. Here’s the scoop:
•
High school student training and internships. WattzOn uniquely provides this important way to
deepen community engagement.
•
Complete data and analytics support for targeting. We’re experienced with targeted, personalized
communications that increase awareness and savings.
•
A broad community outreach program. WattzOn’s paid interns will be at local Farmer’s Markets,
PTA meetings and more, talking about water savings, under your brand.
•
Complete web & mobile support for residents. From community program portals to mobile tool,
from water saving tips and recommendations to expert content, WattzOn has it ready.
•
The result? Deeper water savings. The Benicia Home Efficiency Program has averaged 8% water
savings per participating home, and 12% water savings for high-use homes. Since 2014 WattzOn
has been coordinating mailings with WaterSmart, promoting the home visits and personalized
support available from WattzOn’s community-based program.
WattzOn • 480 San Antonio Rd, Suite 202, Mountain View, CA, 94040 • 650-948-2004 • [email protected]
Support your drought strategy with WattzOn’s
solutions for deep resident engagement and water savings
PROGRAM ELEMENTS
✓
✓
✓
✓
Outreach & engagement
Patented data analytics
Student training & internships
✓
Targeted, personalized mailings
(from any billing system)
✓ Home visits, with free efficiency products
✓
Web and mobile tools that provide expert
content and product info
Web portal for community water saving activities
✓
✓
✓
Content areas for you and your sponsors
All under your brand
Launch within 8 weeks
WattzOn transforms water data into personal insights
From highly granular data to bimonthly billing systems, WattzOn has the expertise
and experience to get the most out of your water data.
We’ll work with your IT staff to setup a simple data transfer, and use our analytics
to segment and target customers.
DATA
ANALYTICS
TARGETING &
PERSONALIZATION
SAVINGS
About Us
Save Energy.Save Money.
WattzOn offers community water and energy savings
programs, supported by our web and mobile technology
platform. Our programs include a range of services to
deliver outreach, engagement and savings. WattzOn has
served more than 20 communities across the U.S.
WattzOn • 480 San Antonio Rd, Suite 202, Mountain View, CA, 94040 • 650-948-2004 • [email protected]