Business Prospectus: The Key 2 Freedom
The Story Behind the Organization
What do you see when you pass someone in a wheelchair? Do
you see someone destined to a life of hopelessness and limited
opportunities; someone who will always be dependent on
others? Does the sight conjure up feelings of guilt and pity?
Yes is the wrong answer. Just ask Mohammad Sayed, a young
entrepreneur, who at the age of 19, has lived and learned more
than most of us can imagine.
The Boy in the Wheelchair
Mohammad, or Moh, as he is
often called, was born in
Afghanistan. At the age of 5 he
lost his mother. Two weeks
later, he was paralyzed when his
house was bombed. For the
next 7 years, Moh was a
permanent resident of an
Italian-run
hospital
in
Afghanistan. Left there by his
father, he was on his own.
American Beckons
In 2009, Moh was brought to the states by his new mother, an
American nurse. Here he underwent numerous surgeries, which
combined to extend his life expectancy 3-fold, and his spine by 6
inches. Today, Moh is a high school graduate, film producer,
inventor, writer and proud citizen of the United States. He is
happy and healthy and he wants to give back!
An Entrepreneur at Heart
Entrepreneurship is nothing new to Moh. At the age of 8, while
still living alone at the hospital, he started a small business selling
and repairing cellphones to cover his costs. Now his aspirations
are far bolder. About a year ago, Moh established his company,
Rim Power, and started the
creation of “Wheelchair Man,”
a comic book character based
on his personal story. This
superhero is a wheelchair user
who uses his special power of
prescience to help villains
understand
the
drastic
outcomes of their criminal
acts. Wheelchair man is about
hope and peace…he is also
about
possibility.
The
possibility for those who are
in wheelchairs to live lives, which are full and dignified
Law Firm, GRITT Freedom Chair, the US Embassy in Kabul,
and, perhaps most notably, the Afghan Wheelchair Basketball
Team with 400 members from all over Afghanistan. Over the
next few years, Rim Power endeavors to create a Wheelchair
Heroes comic book series, as well as a corollary comic book
based on a character, named Captain Afghanistan - a superhero
with different physical challenges, most notably blindness.
The Key 2 Freedom: Limitless Possibility
Being confined to a wheelchair can present of a myriad of
challenges to even the heartiest of individuals; not to Moh. From
the confines of his wheelchair he sees a limitless world of
possibilities – the possibility of revolutionizing the way people
with physical challenges think and feel about themselves; the
possibility of an accessible world where every wheelchair user is
an integrated member of society and is viewed as empowered or
enabled rather than disabled; the possibility of a world where
people feel inspired by those in wheelchairs.
The Key 2 Freedom: Designed by a User for Users
Have a spare $700? If so, you can “trick-out” your wheelchair
with baskets, cup holders, canopies, and umbrellas. But be sure
that you have full mobility in your upper body because most of
the existing attachments require one to attach products in the
back of the chair. This is one of several design flaws, along with
heaviness, bulk, and presentation, and inaccessible prices, which
collectively drove Moh to invent the Key 2 Freedom.
The Key 2 Freedom is a small, cylindrical implement consisting
of a resin shaft that fastens easily to the arm of the wheelchair. It
consists of two magnets, a lock and a Velcro crown, which
allows any number of objects to be secured for easy access. The
attachments that are included with the Key 2 Freedom package
include: a tray for a tablet or other device, a foldable food and
beverage tray, a cup holder, a foldable basket, a tripod, and other
similarly useful attachments.
Today, Moh’s burgeoning enterprise is a registered 501(c) (3)
organization. He has received financial, in-kind, and moral
support from the Thoracic Foundation, the Watertown
Commission on Disability, Easter Seals MA, the Nixon-Peabody
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Business Prospectus: The Key 2 Freedom
Moreover, the Key 2 Freedom boasts the following unique
features:
• Everything is controlled from the front
• It uses no nuts or bolts
• The Key and all of the attachments are fully portable
• All components are manufactured using a 3-D printer
• The Key 2 Freedom and the attachments were designed by
a wheelchair user
• The price of the Key 2 Freedom and its attachments is $100
Key 2 Freedom’s Core Competencies
Although still in its infancy, the Key 2 Freedom, LLC already
boasts some strong technical, management and leadership
competencies, as illustrated below.
Table 1: K2Freedom, LLC Core Competencies
Technical
Management
Leadership



Writing
Editing
Illustration




Financial
oversight
Legal advice
Office space
Low
overhead





High power
board
Incorporation
papers
Regular board
meetings
Business plan
Community
connections
Contact Information:
Mohammad Sayed, President & CEO
182 Pleasant St., Watertown, MA 02472
Phone: (617) 733-1086
Email: [email protected]
Website: http://rimpower.org/wheelchair-man/
Justification for the Opportunity
Following a thorough review of existing wheelchair implements
and attachments, with careful attention to design and price, Moh
has created the Key 2 Freedom, which is primed for rapid
production and accessible price points. With roughly 3 million
wheelchair users in the US, and regular growth due to congenital
defects, accidents, debilitating diseases, extended life spans, war
injuries, and other causes, the market for the Key to Freedom
and its package of attachments is ripe for production.
The Financial Requirements of Rim Power
The investment required to launch the Key 2 Freedom is
estimated at US$200,000. This seed investment will allow the
Key 2 Freedom, LLC to potentially recover roughly half of the
investment funds within the first year of production, assuming
minimal market penetration..
Table 2: Financial Summary
Line Item
(12 months)
Full Package @$100 x 500 unit
sales
Key 2 Freedom @$50 x 1,000 unit
sales
TOTAL
TOTAL
(US$)
50,000
50,000
100,000
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