BEFORE & AFTER
STRIKING RED CLOSURE
LABEL
COMPELLING NEW
LOOK
–Two piece design
–Enhanced logo &
branding
--Old Vine Designation
ELEGANT BOTTLE
REVERSE TAPER
THE HIGH IMPACT SHIPPER
NEW CARTON
–Sleek, black, modern
design
--Communicates OLD
VINE ZIN
STANDS OUT AGAINST PEERS
ELIMINATES CONFUSION ON TIERS
Appellation:
 Lodi
Age of Vines:
Appellation:
 Contra Costa County
Age of Vines:
 Dating back to 1942
 +50 Years Old!
 Dating back to 1896
 +100 Years Old!
Type of Oak:
Type of Oak:
 French
 American
Flavors:
Flavors:
 JUICY, ripe berry, jam
and spice
 Fat strawberry, coffee
and chocolate
TIME BUILDS CHARACTER IN THE VINEYARD
Vines date back more
than half a century
 Lodi, California
Appellation
 primarily from the
”Mokelumne River”
AVA
 Vineyards include the
Fowler Ranch dating
back to 1942,
Harney Lane
vineyard planted in
1962 and the Alpine
vineyard planted in
1968
7
THE 2015 VINTAGE
FERMENTATION & AGING
 De-stemmed and lightly crushed - to preserve
fruit and reduce extraction of harsh tannins
 Moderately warm fermentation
 Rigorous tasting to determine tannin levels
before pressing and combining with free run
juice
 Oak: 35% new French oak with a medium
toast level which adds a delicate toasty
vanilla accents
WINEMAKER’S NOTES - FROM CHARLIE &
TOM
Our Lodi Zinfandel is a challenging and
rewarding wine to make. Amazing old vine fruit,
detailed selection criteria and master blending
show in the final wine. In the glass one will
discover a wide array of jammy dark berry
fruit, black cherry and strawberry. Oak aging
adds spice and vanilla notes leading to a
smooth and lengthy finish. Enjoy now or “hide it
away” for a few years and it and will continue
to develop character.
TECHNICAL DATA
Harvest Date:
Alcohol:
Brix at Harvest:
Total Acidity:
Final pH:
Residual Sugar:
Oak Aging:
August 23 - September 17
14.0%
23.8°
.63g/100ml
3.60
Off Dry
6-8 Months
8
CATEGORY AND QUALITY LEADER
CLINE LODI
ZINFANDEL IS
QUALITY REVIEWS
A TOP 5
ZINFANDEL
BEST VALUE
Vintage 2014
Food & Wine, February 2017
---
88 POINTS!
International Wine Review, June 2017
FOR 6 CONSECUTIVE YEARS...
AND COUNTING!
---
Vintage 2013
88 POINTS!
Wine Spectator
Source: NIELSEN, Ttl US FDL+, 6 years, $8-10.99, 750ml, domestic Zinfandel, 52 week periods
9
CLINE MERCHANDISING TOOLS
Ad support (available
on request)
Downloadable Talkers
(online)
Downloadable Glorifiers to
augment case stack (online)
On-pack cone neckers, packed
in case, 4 per case
Tasting notes (online)
10
SUMMER TIME IS CLINE TIME
TWO GREAT ZINS THAT ARE GOOD TO GRILL
 Cline Good to Grill Case Card
 Case Card, 5/pk
 Cline proprietary on-pack
grilling spice rub necker
 10/pk
 $3 IRC off meat or seafood
 $36 MIR on Cline
 Progressive Values: $2 off 1, $7 off 3,
$18 off 6, $27 off 9, $36 off 12
 $3 MIR on any Cline Zinfandel
 $1 IRC on any Cline Zinfandel
On-Pack
Custom
Dry Rub
Grilling
Spice
 All Savings Offers valid 5/1/179/30/17, 25/pk
Great grilling requires a wine that can stand up to the smoke. Zinfandel is perfect offering up robust flavor and
a fruit forward style.
11
ENGAGE IN STORE WITH CUSTOMERS
TEXT TO WIN A GRILL!
 Grilling Sweepstakes
 First Place Prize: Weber Genesis Grill
 Second Place Prize: Weber Spirit Grill,
 Third Place Prize: Weber Go Anywhere Grill
 Text to Win Neckers, 25/pk, 1 first place
prize, 2 second place prizes, 5 third place
prizes, winner selected January 15, 2018
 Increases social engagement
 Cline Good2Grill Sweeps runs on Facebook
with monthly boosts and updates
 Easy to use!
 Text GOOD2GRILL to 31279
12
THE DETAILS
SHIPPING WITH THE 2015
VINTAGE RELEASE
NO CHANGE IN UPC CODE
Case Dimensions:
 12” H x 13.5” D x 10.25” W
Case Weight:
 38.5 lbs.
Pallet Configuration:
 4/layer - 56/pallet
Bottle Dimensions:
 11.88” H x 3.22” diameter
New back label
“Cline Cellars is one of
the best value wineries
in the United States.”
- Robert Parker
Thank You!