News Release
Contact: Lori Van Beek | Moorhead Transit Manager
Details: 701.367.0817 or [email protected]
MATBUS Announces the 8-Week
#LiddysLessons iGoEco Challenge
FARGO, ND (Sept. 15, 2014) – The iGoEco Challenge 2014 has launched and it’s better
than ever! Better water bottles, bigger prizes and a new face. Running now through Nov. 2,
iGoEco encourages area residents to follow "Liddy's Lessons" and give up their car at least
once every two weeks for eco-friendly transportation – walking, carpooling, biking,
rollerblading or riding MATBUS!
MATBUS is so excited for you to meet Liddy - she'll teach you quite a few things about
eco-friendly transportation with this year’s ad campaign, #LiddysLessons! Liddy is a hip,
fun and wise senior citizen who rides MATBUS and is more than ready to share her eco
story with everyone in the Metro.
Participants who complete the iGoEco Challenge every two weeks will be eligible to win
individual prizes valued at over $500. If they complete all four of the two-week
challenges, they will be eligible to win the grand prize of a 50" flat-screen TV with Blu-Ray
player, donated by Gate City Bank!
Metro residents can sign up for the IGoEco Challenge by visiting iGoEcoChallenge.com,
where they can quickly enter their information and learn about iGoEco. Those who
register will receive a free glass water bottle (while supplies last).
For more information, including the bi-weekly prize packages, visit iGoEcoChallenge.com
or Facebook and Twitter (keyword – MATBUS).
The iGoEco Challenge, sponsored by MATBUS, is a collaborative partnership with the City
of Fargo, the Minnesota Department of Transportation, Y94 the #1 Hit Music Station &
Today’s Froggy 99.9.
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Visit MATBUS on the web at matbus.com.