THE WINGS CULTURE
®
The Wings® Culture:
Every team member’s action defines the wings experience
Why go to great lengths to express the Wings corporate culture? Because our corporate culture
defines the experience of all who interact with our company, from our employees to our clients. It is the
sum of our shared beliefs and values, characteristics and behaviours, attitudes and perceptions. In the
Wings culture, we value camaraderie, professionalism, entrepreneurship and expertise. So our teams
not only perform at the highest level, but they enjoy doing so. And we believe you fit right in.
A look inside the culture:
Camaraderie – A spirit of familiarity and trust between friends
As remarkable as it may sound, when you walk into Wings, you walk into a family with open arms.
Together we share goals, values and long-term commitments. We build personal and professional
relationships that support us in achieving our goals.
It’s the simple things that foster this sense of camaraderie: from offering a friendly greeting each
morning as you enter the office to meeting socially after hours to unwind from the workday.
Family means no one gets left behind.
How do we support this?
We believe it’s important to create an environment where you can have fun, work together and
support one another. To us, having a good time and maintaining the highest level of professionalism
are not mutually exclusive.
To that end, Wings provides exceptional facilities and support services that promote the ability of team
members to work as just that – members of a team – no matter where in the world we are.
When we see a fellow staff member struggling, we offer a helping hand, even if the issue they’re
struggling with isn’t typically our job. No form of support is too big or too small. We learn from each
other constantly in all that we do, from sharing stories to working together on a task.
At the heart of our culture is a family bond: we treat our co-workers with the same respect that we
would treat our own family. The benefit of this culture is most evident in challenging situations when we
all stand together to find a solution.
Just as important, after a hard day’s work, we kick up our feet and blow off steam together, too.
At Wings, we continue to invest in a variety of non-monetary benefits, including social activities such as
Friday after-work social gatherings, monthly sponsored lunches, family days, Wings Amazing Race
(WAR) and impromptu social events. Leaders take time to attend all social functions, often hosting
them. We strongly urge our staff to create social networks and friendships at work whilst embracing the
culture.
Professionalism – Upholding the highest ethics, principles and
standards in business
At Wings, we strive for perfection, and standardisation is one of the ways we go about achieving it.
Having a corporate standard that everyone can count on is vital, which is why we work so hard to
maintain ours. From the culture and attitude of our people to the look and feel of our facilities,
computers, documents and processes, everything – or almost everything – meets the same global
standards.
Beyond the tangible elements bearing the Wings name, we maintain high standards in every facet of
our business. We have no tolerance for mediocrity, and no need for it – we work to attract and retain
people of the highest calibre who are also experts in their field.
How do we portray this?
Take a tour of the Wings offices, and one thing is immediately apparent in all our operations: they look
and feel the same. The reason is simple. We believe strongly in the idea of providing a home away
from home for team members and clients alike. In other words, no matter where you are in the world of
Wings, you’ll feel instantly comfortable and at ease.
Wings made a decision in 2000 to become ISO 9001 certified, a natural extension of our mission to
attain perfection and standardisation. Our MAPS (Menu of Abbreviated Processes) are testament to
this commitment to consistency. By very careful design, they ensure standardisation and uniformity of
our brand experience, while allowing for individual flair and innovation within guidelines.
One of the Wings values, “integrity beyond reproach,” represents another prime example of our high
professional standards. Integrity is a steadfast adherence to a strict moral and ethical code, and this is
apparent in everything we do. Wings people act ethically in all our interactions and business
processes. We also take confidentiality very seriously, whether with our clients or our own intellectual
property.
Exceptional service is paramount with our staff, who go beyond the call of duty to deliver value to our
clients, both internal and external. We do not compromise on individual flair.
Entrepreneurship – The ability to organise and manage an
enterprise, often taking considerable initiative and risk
An entrepreneur is innovative, creative and intuitive. He or she is a problem solver and a strong
believer in an idea or a vision. Entrepreneurs are relentless and tenacious in their approach. That spirit is
a fundamental element of the Wings culture, and it has played a key role in our growth and expansion.
What are the attributes of an entrepreneurial spirit?
Wings prides itself on being innovative, from our technology products to how we do things. We
encourage new ideas and input from all staff, and believe there’s no such thing as a bad idea. From
our innovative thinking come products and solutions that are first to market.
We are persistent in achieving our goals. We believe anything is possible and choose not to take “no” for an
answer from anyone. By the same argument, we choose not to say “no” to our clients. When a task seems an
insurmountable challenge, we will always do what it takes to get the job done, even if that requires us to find
an alternate solution. We are a persevering company, seizing opportunities as they arrive and tackling them
with passion, never afraid of the size and complexity of the challenge.
As well as being innovative, we are extremely technology driven. We provide cutting-edge tools to our
clients and staff. Wings has always believed in technology as an integral part of our success, using it to
create efficiencies and position us as category leaders in our industry and to our customers.
We learn from past experiences, and from each other. Information sharing is a vital part of our culture.
Expertise – Special skill, knowledge or judgement
Simply put, an expert has a high degree of skill in a certain field. That is what our customers look to us
for in our operational areas. It’s not our goal to be experts in every field, but when it comes to our
targeted niche market, we aim to be the benchmark.
How do we portray our expertise?
We strongly believe in making a real difference and adding value in all that we do on a daily basis,
and not only on our operational side of the business. Each of us, from our administrators to our
Chairman, adds value. We always go that extra distance without being told to. This comes from our
passion for the business and pride in the service we deliver.
In our Mission Statement we say we want to be the benchmark in the industry. This is by no means
simply aspirational. It is our reality. We all strive for the same goal and behave as the voice of authority
in our industry. We always endeavour to be leaders, not followers.
We invest heavily in training to provide our staff with the means to deliver excellent customer service.
Our clients are our number-one priority, and we make sure they know it. We strive to make every
customer’s experience with Wings a delightful one, no matter what it takes. Whether we are meeting
them at the airport to offer assistance, arranging flowers for a special occasion or booking massages,
we will always take care of our clients exceptionally well, striving to create moments of magic at every
opportunity.