UNDER STRICT EMBARGO UNTIL 6 MARCH 2017 AT 17:00 PM CET
Press Information
March 6, 2017
The floor is sending me a message: Philips Lighting and Tarkett launch LED Luminous
vinyl flooring
Philips Lighting and Tarkett introduce vinyl flooring using connected LED technology to interact
with customers to improve their experience
Euroshop 2017, Düsseldorf, Germany – Philips Lighting (Euronext Amsterdam ticker: LIGHT), a
global leader in lighting, and Tarkett (Euronext Paris ticker TKTT), a worldwide leader of
innovative and sustainable flooring, announced the launch of Luminous vinyl flooring. The
specially developed vinyl tiles are embedded with cutting-edge LED technology that enables
retailers to advertise, interact with customers and guide them through any store or building.
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Get connected with vinyl flooring
The new Luminous vinyl flooring, principally aimed at retail
and hospitality environments, enables the broadcast of
luminous messages, animations and adverts on the vinyl
floor to provide unique customer experiences and help
drive sales.
“We are passionate about helping our clients to create unique spaces with our flooring
solutions in all kind of sectors such as retail, hospitality and offices where differentiation and
brand identity are key. With Luminous vinyl flooring we take our “Unique Spaces” innovation
strategy to the next level allowing flooring to display dynamic messages or animations and to
grab people’s attention in an unprecedented way,” says Anne-Christine Ayed, EVP Research,
Innovation and Environment at Tarkett.
Luminous vinyl flooring is available in a wide variety of decors and modern finishes, such as
wood, mineral effects and graphic designs. The vinyl flooring is made using an innovative light
translucent formula enabling glowing effects. The connected
LED lights in the flooring allow displays to be preprogrammed or personalized by a tap of a smartphone
screen or the click of a mouse. Also, real-time Internet
content is displayable, as the cloud-based content
management system can link to an external social media
channel such as a Twitter feed.
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“Increasingly light is being embedded into floors, walls and ceilings. This latest innovation with
Tarkett extends this trend and offers new ways to engage shoppers, visitors and employees.
Light can be used to welcome and guide people, alert them to special offers and even
advertise to them. When connected to the web all kind of dynamic real-time information can
be displayed and remote access allows the retailer to program multiple branches,” says Dr.
Bernd Voelpel, General Manager Luminous at Philips Lighting
Notes to editors
How it started
The collaboration between Tarkett and Philips Lighting started in 2013 by introducing
Luminous carpets with Desso in Europe, extended to Tandus carpet in North America, both
brands being part of Tarkett. Several offices and show venues have chosen this unique
solution for personal welcome messages, branding and guiding.
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Euroshop 2017
Luminous vinyl flooring is showcased amongst other pioneering lighting and flooring
innovations at Euroshop 2017, the world’s leading trade fair for retail in Düsseldorf, Germany.
Please visit the Philips Lighting stand at Messe Düsseldorf, Hall 9, stand B40 or the Tarkett
booth 10C40 in Hall 10.
For further information, please contact:
Philips Lighting Media Relations
Anne-Marie Sleurink
Tel: +31 6 52 59 63 81
E-mail: [email protected]
Tarkett Media Relations
Malin Cunningham
Tel : +44 (0)7572 443111
E-mail: [email protected]
About Philips Lighting
Philips Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in lighting products,
systems and services, delivers innovations that unlock business value, providing rich user
experiences that help improve lives. Serving professional and consumer markets, we lead the
industry in leveraging the Internet of Things to transform homes, buildings and urban spaces.
With 2016 sales of EUR 7.1 billion, we have approximately 34,000 employees in over 70
countries. News from Philips Lighting is located at http://www.newsroom.lighting.philips.com
About Tarkett
With net sales of more than €2.7 billion in 2016, Tarkett is a global leader in innovative
solutions for flooring and sports surfaces. Offering a wide range of products including vinyl,
linoleum, carpet, rubber, wood & laminate, synthetic turf and athletic tracks, the Group
serves customers in more than 100 countries worldwide. With 12,500 employees and 34
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industrial sites, Tarkett sells 1.3 million square meters of flooring every day, for hospitals,
schools, housing, hotels, offices, stores and sports fields. Committed to sustainable
development, the Group has implemented an eco‐innovation strategy and promotes circular
economy. Tarkett is listed on Euronext Paris (compartment A, ISIN: FR0004188670, ticker
TKTT). www.tarkett.com
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