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PEGA PAID MEDIA MANAGER
Intelligent, Real-Time Decisions on Paid Channels
A PEGA MARKETING DATASHEET
One Customer, One Next-Best-Action – Whether It’s
Owned or Paid
Pega Marketing leverages each individual’s profile - past conversations, product purchases, browsing
history, service conversations, and marketing touches – to create personalized Next-Best-Action
recommendations. Those recommendations determine the optimal “right now” approach for the
customer or prospect in real-time, while the interaction is taking place.
With Paid Media Manager, you can now leverage those Next-Best-Actions on paid channels - including
Facebook, Google, or any other paid platform.
Each time you interact with an individual, Pega re-calculates the Next Best Action for that person – and
assigns that individual to the appropriate audience on the platforms integrated into your program.
When the time comes for the platform to serve an ad to your customer or prospect, they’ll be
presented with a relevant, timely, and contextual ad – one that’s consistent with your other channels.
Next-Best-Action is constantly balancing what’s best for your business, with what’s best for your
customer - so that managers can ensure every conversation is adding value, and aligned with
strategic goals.
Additionally, all of the associated logic, strategy, process, and offers can be adapted rapidly by
CHALLENGE
Advertising has shifted radically in
the last decade. Digital spend now
exceeds TV, and the gap will grow
to more than 45% by 2020. Video,
mobile, and social are attracting
huge new investment, and the
market is consolidating around
apps and large platforms – with
Google and Facebook dominating
the landscape.
The digital opportunities are
limitless, but the ecosystem still
relies on legacy technology, broadbased audiences and segments,
and fractured silos of customer
data. Brands struggle to adapt
their paid messages with the
customer – lacking the precision,
standardization, and control
required to adequately monetize
their investments.
business users - without requiring costly IT re-deployment.
With Pega Paid Media Manager, you can:
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Consolidate all of your paid strategies, data, and analytics into the rest of your program – reducing
the burden on your teams, and keeping your paid channels aligned with your owned channels.
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Improve Return on Advertising Spend (ROAS) – by serving relevant ads that increase response,
and reducing the cost paid for high-priced, poorly timed, irrelevant, or redundant impressions and
click-through.
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Increase Retention & Conversion rates - by matching offers or actions to customer needs; subtlety
keeping the audience engaged and interested, rather than interrupting their journey.
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Adapt In Real-Time – by leveraging artificial intelligence and machine learning, you can quickly add
or remove offers, re-prioritize objectives, deploy new intelligence, and connect data from across
any connected channel.
SOLUTION
With Pega’s Paid Media Manager,
you can now leverage the same
Next-Best-Action strategies you
use on your owned channels,
integrated directly into your paid
channels. Seamlessly.
With each paid touch of a customer
or prospect, you’ll optimize using
the same real-time decisioning
capabilities you use across your
program. Every action you take
will balance what’s best for the
customer, with what’s best for
your business… So you’re always
relevant, contextual, consistent, and
real-time.
Pega Paid Media Manager
Our Key Capabilities
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Unified Marketing – your team will gain access to a single,
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The Business Benefits
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Resource Efficiency – instead of spending time switching
highly-intuitive interface that consolidates all of your systems,
between systems and screens, your team will leverage
data, and analytics; allowing them to spend more time
a single intuitive interface that guides interactions, identifies
obsessing about customers.
opportunities, and increases performance.
Cross-Channel Insight – your team will leverage customer
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Incremental Sales Revenue – by leveraging Next Best Action
intelligence and insight in real-time, including predictive scores
Analytics built right into the software, your channels will
that show what products or services an individual is interested
identify opportunities to increase share of wallet - then convert
in, and what they’re most likely to do next.
them by presenting the most compelling offer.
Next Best Action Analytics – both your paid and owned
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Improved Customer Retention – with Next Best Action
channels will constantly re-calculate the “Next Best Action” for
Analytics, you'll calculate the most effective and appropriate
each customer, balancing the needs of the individual with the
action for every customer context - and become much more
needs of the business.
effective at nurturing key customer relationships.
Real-Time Monitoring & Control – your team will monitor
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Immediate Return On Investment – by increasing efficiency,
performance in real-time as conversations happen, enabling
retaining more customers, and upgrading customers to higher
you to quickly adapt and make adjustments without having to
purchase levels – Pega Paid Media Manager will produce
rely on IT.
substantial ROI to validate your advertising investment.
Pega Paid Media Manager provides your digital teams with everything
they need to move the needle in real-time – from modern platform
integrations and AI-driven recommendations, to agile and
purpose-fit processes and reporting.
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