Store Types
Department Store




Offers lines of merchandise in three
categories: furniture, home finishings, and
general apparel.
Carries high quality merchandise with
sales people to help you.
Has higher costs.
For example: Dillard's, JC Penny,
Nordstrom
Specialty Store



Handles a limited variety of goods but
with an extensive assortment within each
variety.
Doesn’t have as many choices.
For example: Accents, Brats, Wig Shop
Boutiques




Are a type of specialty store.
They are small shops that carry unusual,
often “arty” merchandise
They go out of business if not properly
established.
For example: Persian Peacock, Poco Loco,
Brats
Discount Stores




Are departmentalized retail stores which
use many self-serve techniques.
They offer lower prices.
They are like large box stores and carry
seconds.
For example: Ross, TJ Max, Down East
Outfitters
Chain Stores




Are a group of stores that are owned, managed,
and controlled by a central office.
They offer lower prices than department stores.
Everyone may be wearing the same thing as
you.
For example: American Eagle, Old Navy, Vanity,
Pac Sun
Factory Outlet Stores




Can be similar to manufacturer-owned
stores. Outlets appeal to buyers looking
for a good buy.
They carry overruns and seconds.
The customer has to travel farther; the
latest styles are not always available.
For example: Nike Outlet, Carter’s Outlet,
Gap Outlet, Tommy Hilfiger Outlet
Electronic Shopping





Shopping over the Internet.
The customer can stay in the comfort of
his/her own home.
Special closeout pricing is available.
The customer can not try on items and
must pay shipping.
For example: JC Penny, Old Navy, Gap,
E-bay
Telephone/Mail Order



A company that offers a variety of merchandise
by catalog. Orders are placed over the phone.
The customer can’t try on items before
purchasing, must pay for shipping; colors and
designs may be different after they are received.
For example: Chadwicks, Dalias, JC Penny,
Spiegel
When to Shop?
Hangtags

Hangtags are
detachable signs.
Labels

Labels are
permanently attached
to garments on the
inside where they do
not show. They are
made of ribbon or
cloth. A label gives
fiber content and care
instructions.
Packaging

Packaging is the covering, wrapper, or
container in which some merchandise is
placed.