Recruitment ideas
Three Vital Components of a
Recruitment Campaign
Intent
Audience
Product
Consider all those who have been touched
by your club in the last 10 years…
Consider all those who have been touched
by your club in the last 10 years…
• Exchange Students
• The Science Experience (TSE)
• National Youth Science Forum (NYSF)
• Roadsafe Youth Driver Awareness (RYDA)
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Rotary Youth Leadership Awards (RYLA)
Rotary Youth Program of Enrichment (RYPEN)
Rotary Youth Wellbeing (RYWELL)
Health of the River Forum
Consider all those who have been touched
by your club in the last 10 years…
Those students all have Friends, Parents, Siblings,
Teachers & Support Staff at School
Who else have we touched?
• Ambassadorial Scholars
• Peace Scholars
• Group Study Exchange Team Members
• Indigenous Medical Scholars
… and so many more local programs
Consider all those who have been touched
by your club in the last 10 years…
• Local Charities, Schools, Community &
Church Groups, Sporting Clubs, etc
• Members of the public who use the
playgrounds, parks and public facilities that
we support. They buy from our thrift shops
and book shops. They turn up to our public
events.
• Guest Speakers & Venue Staff
Think of the ripple effect…
The ripples of our work spread far and wide…
So many people feeling positive about Rotary
People I call “Warm Contacts”
So many people who we just
need to find and say…
Join us
Join us to help at that fundraiser
Join us to help at that sausage sizzle
Join us to help at that gardening project
Join us for a coffee
Keep your warm contacts warm!
Q. How do we
find them?
A. Don’t lose them
in the first place!
Two Meeting
Recruitment Strategy
Meeting #1
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Plan well in advance (2 months +)
Engage a high profile speaker
Produce high quality invites
Ask every member to bring a guest (cold contacts)
You can invite your warm contacts too
Invite partners, friends, neighbouring clubs
Include no more that 5-7 minutes Rotary content
Hand out club promotional literature
Keep a list of guests
Two Meeting
Recruitment Strategy
Meeting #2
• Plan well in advance (2 months after Meeting #1)
• Use the guest list from Meeting #1
• Invite to a “Rotary Open Night/Information night”
(don’t refer to it as a Membership Night!)
• Ask 5 members to talk for 5 minutes each about
different aspects of Rotary (or invite district officers)
• Ask a member to give a testimonial
• ASK GUESTS TO JOIN – they wouldn’t
have come if they weren’t interested!
$2.00 ea