Final Client
Project:
J. Larberg
Photography
MKT 146-351
Client Background
J. Larberg Photography
– Individual photographer specializing in intimate family events
– Serves the greater KC area, willing to travel for events
Objectives (over one year)
Challenges
- Increase number of clients
- Specific target audience
- Increase website views and interaction
- Competitive industry
- Increase followers on platforms by 15%
- Low operating budget
- Increase information distribution on
various platforms
Benchmark
J. Larberg Photography
Beginning Assessment:
Implementation
J. Larberg Photography
- Strategies
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Facebook: Targeted to leads with more time to look at work
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Instagram: Targeted to fine artists, clients, and friends
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Artist history
How-To photography articles
Links to art shows
Emphasizing my approach to photography
Images I find interesting
More geared towards fine art
What fuels my commercial work
Personal events and celebrations
Twitter: Geared towards on-the-go business clients
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Examples of commercial work with tagged businesses
Growing social community, increasing visibility and credibility
Photographs and phrases on brand persona
Implementation
J. Larberg Photography
Editorial Calendar (1 of 2)
Implementation
J. Larberg Photography
Editorial Calendar (2 of 2)
Implementation
J. Larberg Photography
Social Ad Mockup
Results
J. Larberg Photography
Most current assessment:
Future Action
J. Larberg Photography
Facebook
Twitter
Instagram
Successes - #jcccphoto
- Client work
- Client work and
interactions
- Selfies and work
prints
Failures
- Artist profiles
- Personal brand
encouragement posts
- Cat pictures, plain
photographs
Ideas
- Link to blog posts
- Utilize Hootsuite
- Campaign promoting
Dashboard to find
my freelance work,
relevant posts and
emphasizing Blackdog
influencers
Coffeehouse
- Campaign to promote
events and on-location
photography
- Keep instagram as is
- Use more hashtags
in comments
- Primarily drive
interest through
location tagging and
commenting