Building LIP support system in
Aizkraukle district communities
17.02.2012., Āris Ādlers, Aizkraukle
Team
Valdis Kudiņš, Latvian Rural Forum (Analyst)
Inga Bērziņa, Intra Consulting (Rural Development expert)
Alda Paura, Aizkraukle Partnership (Event coordinator)
Āris Ādlers, LLF competences, (Project Manager)
Data analysis
• Description of the obtained (also cultivation) amount
of food production’s raw materials and structure in
Aizkraukle region Partnership;
• Description of the existing processed amount of food
raw materials and enterprises in Aizkraukle region
Partnership that carry out the work;
• Description of the commerce structure of produced
food in the region of Aizkraukle Partnership;
Interviews
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Representatives from municipalities;
Producers;
Market owners;
Rural development consultants;
Consumers/Society
3 focus groups
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Focus group for farmers;
Focus group for potential food producers
Focus group for small food producers;
Focus group for big food producers and
representatives from municipalities;
Territory overview (1)
• Wide range of food producers in Aizkraukle
region Partnership (from individual to largescale enterprises)
• The produced food is various and can form
certain food “basket”.
• A specific choice of products is rarely
encountered in food market;
• Big influence of not official product exchange
in local market
Territory overview (2)
• As a market the territory of
Aizkraukle region Partnership
can be divided in two parts:
– The right shore of Daugava
(region of Skrīveri, Koknese,
Aizkraukle, Pļaviņas) where the
food processing and producing is
developed fairly good, markets of
food products are developed but
the potential is not fully used;
– The left shore of Daugava
(regions of Nereta, Jaunjelgava un
Vecumnieki) where the potential
is limited but not fully
acknowledged.
Creating the vision
There are many diverse food producers in the
Aizkraukle region Partnership who in
correspondence with local principles are
producing various food products and
according to the local population’s and
inhabitants of Latvia buying ability are selling
the products in various markets in the regions
of Aizkraukle, Rīga and Jēkabpils, and share a
common marketing strategy.
Further Steps (1)
1) Create and held a discussion about
sustainable food production and commerce
principles;
2) Work out a balanced food basket’s creation
and support principles for Aizkraukle region
Partnership;
3) Create support power for the products
assortment diversity according to the buying
ability of Aizraukle and other regions in Latvia;
Further Steps (2)
4) Development of the local food product sale
creating a common local food market and
promoting the evolution of short delivery chain in
Aizkraukle region Partnership;
5) Develop a strategy for recognizing the produced
food’s basket and attract resources to fulfil the
strategy;
6) Create a mechanism that encourages local food
producers to associate themselves with
Partnership’s territory and local population;
Further Steps (3)
7) Create a motivation programme for commencing
and diversifying the food producing according to
food’s basket making principles in Aizkraukle
region Partnership;
8) Identifying the ways of linking the local food
products with tourism, culture heritage, history,
new traditions and services in Aizkraukle region
Partnership
9) Develop suggestions for amends in the Law that
hinder to realize the conception and objectives.
Searching of local identity
Local people
• „green”, environmental and health friendly resident.
• positive, open-minded, hospitable, good-hearted and active, always
saving, a little modest and with small buying ability
• in spite of his/her own competiveness, intellectual, education,
willing to work is also a typical consumer being choosy, demanding
and bicker
• respects and values traditions, usually conservative, cautious and
does not look for new solutions
• loyalty, stability and pride made the region’s population a bit timid
• Resident of Aizkraukle region Partnership is ready for cooperation,
innovations, the use of nature resources and wishes for attention
Criteria for LIP
(What people think)
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Easy to use, various volumes and information about usage
Includes information about product and producer
Healthy, biological
Recognized and approved
Should have the chance to taste
The farm is open to comunity
The local family and workforce are involved in producing
Local resources
Results from cooperation
unique (for an experiment)
remarks
• produces autonomous but understands the meaning of
cooperation
• desires are connected with satisfying the consumer
(complicated solutions) not using the strong points
• must keep in mind if the organic, healthy and nonprofit food can be turned into a commercial one
• The wish to have a connection between consumer and
buyer can be explained with people hospitality and
friendliness
• exchange of goods occurs outside the formal economy
Quality control dilemma
Local Food Festival
Creating local brand
(Almost 100 ideas from people)
• One common symbol;
• One common slogan;
• Different names for each territory products:
-Neretas dārgumi (For Nereta)
-Kokneses leģendas (For Koknese)
-Skrīveru delikateses (For Skrīveri)
-Votu zemes gardumi (For Valle and Kurmene (Part of
VecumniekI))
-Pļaviņu fīčas (For Plavinas)
-Jaunjelgavas grozs (For jaunjelgava)
-Aizkraukles ķocis (For Aizkraukle)
- This was a result of outsiders point of view;
- Can local people accept that?
- Are local people able to use their pottential of
cooperation?
- Are local people ready to find their own
solutions and work for it?