BELLABEAT LAUNCHES LEAF URBAN: THE NEW EDITION IN HEALTH-ORIENTED SMART
JEWELRY
New stress-predicting and management feature change the game in wearable tech
for women
SAN FRANCISCO, CA (July 26, 2016) – Bellabeat, the wellness-oriented company
dedicated to creating innovative and beautiful technology for women, launches their
new Leaf Urban; a health tracker designed for the busy women
that helps predict
stress levels based on lifestyle habits. Since their launch of the original Leaf, Bellabeat
has distributed over 400k of devices. Leaf Urban, the newest addition to the company’s
beloved wellness tracker collection, works with Leaf App to track women’s activity and
sleep, provide an overview about reproductive health, and now, with the brand new
patented feature, help predict and manage stress. The new stress-predicting feature
analyzes different lifestyle habits to help users not only manage stress, but also
prevent it by determining the triggers that cause it.
Motivated by the everyday movements and activities in today’s fast-paced lifestyle,
Leaf Urban combines health tracking technology and a modern jewelry design to
encourage users to take action when it comes to their health, as early as possible. Leaf
Urban features an updated, streamlined appearance, as well as technological
improvements, aimed at making the product more user-friendly and wearable for
women.
These new characteristics come directly from Bellabeat’s commitment to their
consumer and incorporate direct feedback from Leaf users. Designed by women for
women, the new product developments include:
●
New stress-predicting and tracking technology (available August 1st)
●
New mindfulness-tracking technology
●
Water-resistant material
●
Technically advanced composite materials
●
Modern design elements
●
Symmetrical clip
●
More sustainable bracelet
New stress feature in the Leaf App
"Without our dedicated vocal users we would not have been able to create our product
and get it to market as quickly as we did,” said Urska Srsen, Co-founder & CPO at
Bellabeat. “Our loyal fan base continually helps us create, develop and improve a useful
and seamless ecosystem of wellness products that work organically within a woman’s
lifestyle.”
In addition to the new stress-management and mindfulness-management features,
Leaf Urban will track activity, sleep, menstrual cycles and meditation – providing
women with an all-encompassing 360 degree look at their health and wellness.
Designed with personalization and style in mind, the health tracker can be worn as a
clip, bracelet or necklace.
Leaf Urban will be available for pre-order at the beginning of August, 2016 at
www.bellabeat.com. It will come in two colors, Silver which will go for $129 and Rose Gold
available for $149.
About Bellabeat
Founded in 2014, Bellabeat creates beautiful, innovative products that help women
easily track their overall health and wellness throughout different stages in life.
Bellabeat helps create a better, healthier lifestyle by bringing intuitive wellness tools to
women, encouraging them to take care of their health and to be informed. Bellabeat
has always been inspired by the beauty and power of nature, which is incorporated
into all of their products. For more information on Leaf by Bellabeat, Leaf Urban and
accessories, please visit www.bellabeat.com.
CONTACT:
Emily Saltzman/Sarah Allen
DKC PR
212. 685-4300
[email protected]
[email protected]
Bellabeat, Inc.
2 Mint Plaza
San Francisco, CA 94103