PlanetData
Deliverable Review Form
Part I - Comments List
deliverable
name
ParkJam
month deliverable due
deliverable number
September
lead participant
Responsible person
Jacek Kopecký
Jacek Kopecký
reviewer
Sent for review
(date)
Snorri H. Gudmundsson (IceStat)
Sent back to authors
September 13 2012
(date)
Other participants
September 18 2012
SCIENTIFIC
comment
1
D 14.1
Did a run on the app here in Reykjavik, Iceland. It located me
correctly and listed valid parking spots perfectly (shopping malls,
schools, and downtown). The app looks promising and I do not
expect any major difficulties rolling it out globally if the
marketing framework is tight. I do not find technical flaws in the
app but then again, it hasn’t been rolled out here yet.
(C)ompulsory
(H)ighly
advisable
(O)ptional 1
O
2
3
4
ADMINISTRATIVE (e.g layout problems (empty pages, track changes/comments
visible), broken links, missing sections (Introduction, Conclusion, etc.), incomplete TOC,
spelling/grammar mistakes
comment
(C)ompulsory
(H)ighly
advisable
(O)ptional 2
1
D. 14.1 pp 6: “On the right, the map shows where ParkJam users H
have looked for car parks in September 2012 — the red rectangles
1
Do the authors have to address the comment in order to make the deliverable final (Compulsory)? Is it
advisable but not compulsory to address the comment to make the deliverable final (Advisable)? Is it a minor
comment that is optional to be addressed by the authors for the final version (Optional)?
2
Do the authors have to address the comment in order to make the deliverable final (Compulsory)? Is it
advisable but not compulsory to address the comment to make the deliverable final (Advisable)? Is it a minor
comment that is optional to be addressed by the authors for the final version (Optional)?
PlanetData
Deliverable D<xxx>
are map tiles requested by the mobile app. The requested areas in
this period are, with two exceptions, all on the island of Great
Britain; the exceptions are i) Tulsa (Arizona, USA) where the map
component starts by default when ParkJam is installed, and ii)
two tiles in Taiwan. On this map, Milton Keynes is highlighted
just north-west of London.”
I would use bullet-style for easer reading (there is plenty of space to do
so):
"On the right, the map shows where ParkJam users have looked for car
parks in September 2012 — the red rectangles are map tiles requested
by the mobile app. The requested areas in this period are, with two
exceptions, all on the island of Great Britain; the exceptions are:
i) Tulsa (Arizona, USA), where the map component starts by default
when ParkJam is installed.
ii) Two tiles in Taiwan.
On this map, Milton Keynes is highlighted just north-west of London."
2
App catchphrase: The best way to find parking is to know
beforehand where the spaces are. With ParkJam, we can let each
other know about the available car parks.
O
Recommended change: Don't waste time looking for a parking space;
let ParkJam find it for you!
3
4
Rationale: Message have to catch the reader in less than 2 seconds.
Current passage is too long; I stopped reading at '... know beforehand
...' Users want to find parking fast and the recommended phrase should
capture them.
Promotional/branding
I would like to see a single image for ALL ParkJam pages; consistency
is key. People recognize logos faster, so the avatar of Facebook needs
to sync with that on Twitter.
WEB: 'Parking availability linked open data'
H
H
A bit techie. Customers are technically illiterate and lazy; that sentence
alienates them. Sell the solution, skip the technicalities wherever
possible. That page appears to be written for techies, not humans.
Example: "ParkJam is a mobile app under development for Android™
that uses openly available geographic data and crowdsources parking
availability information, so that you can conveniently find parking
when coming to work or driving into town."
5
It starts techie but ends on a pitch. Users don't care about 'openly
available geographic data', 'crowdsourcing', 'parking availability
information'. They would respnd more favorably to:"Let your
smartphone find the closest parking spot in seconds. It both saves you
money on fuel and is environmentally sound." This way, you appeal
to the impatient, the cost aware, environmentalists, and the politically
correct.
That font used for the word SPACES in this image:
O
Page 2 o
Deliverable D<xxx>
INSEMTIVES
Imagery: http://parking.kmi.open.ac.uk/img/Screenshot_2012-0713-15-31-00-small.png
6
I find it 1980s-ish and a bit non-current. Also, as with webs, fonts
need to be consistent. I'd simply use the same font as in 'nearby:
Visitor parking' only larger. And instead of SPACES, I'd use FREE as
it contrasts FULL. I am aware that users may consider that FREE as
in no charge, but when you think of it, everyone says 'There's a free
parking space.' An alternative would be to use OPEN and
OCCUPIED (may be too long).
Video:
H
Is there a way to edit out your little image at 1:49? Seems to be
possible; mouse may jump, but that is better than having the image
appear. : Also, you might want the YouTube link to open in a new
window; almost closed the page when done viewing the video and you
really don't want that to happen. The vid can also be shortened I think;
try not to repeat things (if you do, don't tell the audience!).
© INSEMTIVES consortium 2009 - 2012
Page 3 of (4)
PlanetData
Deliverable D<xxx>
Part II – Summary
overall marking
Technically, the app appears to work quite
well. Getting people to mark empty slots is
possibly the greatest hurdle to overcome.
Overall, I like the app and if in the UK,
would use it. It is a time saver and should
gain foothold in the market relatively quickly
if marketed correctly. Synchronizing the
marketing environment (social networks
mainly) is essential to relay the same
message to visitors regardless of where they
enter.
VG (very good) / G (good) / S (generally satisfactory /
P (poor)
VG
After
addressing
the
Quality
Assessor’s
comments,
report
back to
him/her re-using this review form.
Page 4 o