SMaRT Solutions for Sustainable Business
Get
©
SMaRT
SMaRT© Consensus Sustainable
Product Standard
© 2007
SMaRT Solutions for Sustainable Business
Get SMaRT©
• What is SMaRT?
• Why did leading manufactuers
choose it?
• Who else is involved?
• How do you achieve a
SMaRT rating?
• What does it mean for
customers?
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
What is SMaRT©?
• SMaRT is to products what LEED® is to buildings
• A set of consensus sustainable product standards covering 80% of
the world's products — excludes only planes & vehicles
• SMaRT is based on the LEED model—a consensus rating system
with prerequisites and optional credits
• Acronym stands for Sustainable Materials Rating Technology
• SMaRT© Sustainable Building Product Standard launched
December 2006
SMaRT SMaRT
Solutions for
Business
• Fast Company (Nov. 2008) identifies
asSustainable
an important
product
SMaRT Solutions for Sustainable Business
certification
© 2007
SMaRT Solutions for Sustainable Business
Who oversees SMaRT©?
The Institute for Market Transformation to Sustainability (MTS)
• A non-profit public charity based in Washington, D.C.
• An Accredited Standards Developer
audited by American National Standards
Institute (ANSI)
• MTS unites leading environmental groups, manufacturers, and state
and local governments
• Its goal is to increase the share
of sustainable
productsBusiness
to 90% of
SMaRT
Solutions for Sustainable
the market by 2015
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Why did Leading Manufacturers Choose SMaRT©?
SMaRT is distinguished from other sustainable certification programs
as follows. It is:
• Accessible
• Comprehensive
• Transparent
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Why did Leading Manufacturers choose SMaRT©?
SMaRT is accessible.
• Open – any interested party can become a committee member
• Consensus – the SMaRT Committee has sole responsibility for
standards development, approval, interpretation, and revision
• Affordable – SMaRT is cost effective
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Increased Profitability
Sustainable Product Case Study – Forbo Linoleum
A Culture of Long Term Commitment to Optimized Environmental Performance.
Forbo Linoleum manufacturers and sells linoleum floorcovering, wallcovering
and finishing for office furniture. The company attributes the following superior
economic performance to its sustainable practices (Forbo internal data 2001):
• EBIT (Operating Result) performance as a percentage of sales that is, at a
minimum, 25% better than any of its competitors
• Internal profitability shows its sustainable products’ EBIT level performance
more than double, as a percent of sales, those of traditional products
• Five year share price performance is 100% greater on average than its three
largest competitors
SMaRT Solutions for Sustainable Business
Forbo Linoleum is a SMaRT Platinum Certified
Product eligible
for credit
SMaRT Sustainable
Solutions for Sustainable
Business
for LEED certified green buildings and sustainable investment.
© 2007
SMaRT Solutions for Sustainable Business
Why did Leading Manufacturers choose SMaRT©?
SMaRT is comprehensive.
• Leading standards – Meets existing
stringent product sustainability
standards in its criteria, including:
– Int’l Organization for Standardization
(ISO) 14001 Environmental Management
– GREENGUARD / California 01350 VOC
– FSC Certified Wood
• Life Cycle Assessment (LCA) – Per ISO standards, an LCA
scientifically measures environmental impacts throughout product
life cycle – raw materials extraction, manufacturing, shipping, use or
reuse
SMaRTdata
Solutions
for Sustainable
Business
• Global – Requires global supplier
for 12
environmental
Solutions
for Sustainable
Business
impacts, & credit for reduction ofSMaRT
over 1300
pollutants
up to
100%© 2007
SMaRT Solutions for Sustainable Business
Environmental Performance for Steel
LCA Impact Example:
SMaRT Requires an ISO Compliant LCA Thus Providing Critical Coverage of Global
Suppliers
Global
Warming
Waste
100%
Ozone Depletion
50%
Energy
EcoTox
High Recycled
Content Steel
0%
Smog
Acidiication
HumanTox
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
Eutrophication
© 2007
SMaRT Solutions for Sustainable Business
Why did Leading Manufacturers choose SMaRT©?
SMaRT is transparent.
• Quantified - All assumptions, requirements and metrics within
criteria are available to the public
• Documented – Manufacturers must disclose points earned by
certified products
• Audited – Ernst & Young’s Global Sustainable Audit Group
audits SMaRT Certifications
• Accredited – Criteria was developed by an American Nationals
SMaRT Solutions
for Sustainable Business
Standards Institute (ANSI) accredited
process
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
SMaRT Committee Officers
• Ken Baker, Principal, Gensler
• Doug Pierce, AIA, LEED AP, Perkins+Will
• Ginny Dyson, IIDA, LEED AP, DMJM / Rottet
• Keith Winn, IIDA, LEED AP, ASID, Catalyst Partners
• Ralph Bicknese, AIA, LEED AP, Hellmuth+Bicknese
• Eric Corey Freed, Licensed Architect, Principal, Organic Architects
• Sigi Koko, Principal, Down to Earth Design
• Lou Newett, Environmental Director, Knoll Inc.
• Tim Cole, Environmental Director, Forbo Flooring
• Michael Bohn, Marketing VP, Bosch & Siemens Home Appliances
SMaRT Solutions for Sustainable Business
SMaRT
Solutions
Michi Pena, Commissioner, Chicago Dept. of
General
Servicesfor Sustainable Business
• Tim Nolan, State of Minnesota
•
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
• U.S. Green Building Council (USGBC) and its
LEED® Rating System
– LEED recognizes SMaRT certified products
– SMaRT & LCA Education are USGBC Education Provider
Programs
– Use of SMaRT certified products for 2.5% of total the value
of a project contributes one Innovation and Design credit
• American Institute of Architects (AIA)
– SMaRT is part of AIA's imperative to reduce 60% of
conventional energy use in buildings by 2015
• Sustainable Furnishings Council
SMaRT Solutions for Sustainable Business
– SFC approved SMaRT as the standard to which its
SMaRT Solutions for Sustainable Business
members must certify to
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
• Capital Markets Partnership
Capital Markets Partnership
Acting Now to Secure a Healthy & Prosperous Tomorrow
– Led by Citi, JPMorgan Chase and San Francisco Mayor Gavin Newsom
– Supported by US Conference of Mayors:
• Consensus Green Building Underwriting Standards recognize SMaRT
• Sustainable Investment Standards Requirements 2.0 recognize SMaRT
• Sustainable Building Securities (SMBS) recognize SMaRT
• Fireman's Fund – Adopted SMaRT in its underwriting
criteria for discounted insurance to manufacturers of
certified products
• City of Santa Monica – Includes SMaRT certified
SMaRT Solutions
Sustainable
products in its purchasing directive,
which isforbeing
sentBusiness
SMaRT Solutions for Sustainable Business
to U.S. cities for their adoption too
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
• Los Angeles Community College District
– $3.2B of LEED Platinum construction
– More than 3000 manufacturers are transitioning to SMaRT
– SMaRT Certified manufacturer data accessible through a
searchable online data base.
• Big Green Purse
– Leading consumer web site & book
onSolutions
sustainable
products Business
SMaRT
for Sustainable
– Adopted SMaRT
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
• Alliance for Sustainable Built
Environments
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Who else is involved?
Three companies are leading the charge and SMaRT certified their
products:
• Forbo flooring
• Milliken carpet & textiles
• Knoll furniture
Due to the SMaRT
LEED Credit, all
three Companies
went Climate
Neutral at their
Manufacturing
Facilities.
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Produced With
100% Wind Energy
Platinum
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
SMaRT Certified
Sustainable Carpet
PVC Free
Carbon Neutral Production
SMaRT Solutions for Sustainable Business
Platinum
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
How do you achieve a SMaRT© rating?
• Submit a completed application
• Pass an internal MTS data audit
• Execute a legally binding certification that
verifies:
– Data are accurate and not misleading
– Qualified professionals were used
• Publish certification summary on a web site
• Pass an external audit by Ernst & Young's
Global Sustainable Auditing Group or
Redstone Global Auditing (depending
on level)
SMaRT Solutions
for Sustainable Business
SMaRT Solutions for Sustainable Business
• Renew certification every three years
© 2007
SMaRT Solutions for Sustainable Business
How do you achieve a SMaRT© rating?
Product must achieve 14 prerequisite points and score a minimum of
28 out of 162 points in the following areas covering all product stages
across the global supply chain:
• Safe for public health & environment
• Renewable energy & energy efficiency
• Biobased or recycled materials
• Facility or company requirements
SMaRT Solutions for Sustainable Business
• Reclamation, sustainable reuse
SMaRT Solutions for Sustainable Business
& end of life management
© 2007
SMaRT Solutions for Sustainable Business
How do you achieve a SMaRT© rating?
Based on overall points achieved, there are four levels of SMaRT
certification
SMaRT
Rating
Sustainable
Sustainable
Silver
Sustainable
Gold
Sustainable
Platinum
Point
Range
28-40
41-60
61-89
90-162
External
Audit
Random
Random
Mandatory
Mandatory
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Case Study: How did the Knoll Life chair rate?
Sustainable Gold with 71 points
The first chair in the industry to be SMaRT certified
• 18 points: Safe for public health & environment
– GREENGUARD Children & SchoolsSM certified
• 23 points: Renewable energy & energy efficiency
– Lubin electricity offset by wind energy
• 16 points: Biobased or recycled materials
– 60%+ recycled content
• 10 points: Facility or company requirements
– Life Cycle Assessment
SMaRT Solutions for Sustainable Business
• 4 points: Reclamation, Reuse & SMaRT
End ofSolutions
Life for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
What does it mean to Knoll customers?
• They are purchasing an independently
certified product that is good for the
environment, economy and social equity
• They can have confidence in the
environmental claims because
of the accessible, comprehensive,
and transparent nature of the
certification process
• They can achieve an additional
LEED credit for the Life chair,
depending on percent of total SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
project value
© 2007
SMaRT Solutions for Sustainable Business
What are the next steps for Knoll?
• Include Chadwick chair 2008 SMaRT
certification in customer education
• Knoll has built SMaRT certification into
product development initiatives going
forward
• Knoll has trained A&D managers to lead
CEU accredited courses on Life Cycle
Assessment and Sustainable Product
Solutions for Sustainable Business
Certification through 2008 andSMaRT
into 2009
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Value of SMaRT
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Stops Imminent Irreversible Dangerous
Climate Change
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Before it’s too late
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Demysticizes sustainable products
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Eliminates market confusion based on
real metrics using sound science and
consensus
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Conserves natural resources & reduces
waste
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Facilitates design &
process innovation
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Advances Triple Bottom Line:
Environment, Economy & Social Equity
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Improves quality of life
7. Improves quality of life
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Improves stakeholder value
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Improve manufacturer share value & good will
Improves manufacturer share value & good
will
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Remember, SMaRT© is
• To products what LEED® is to buildings
• Accessible – Open, consensus, and affordable
• Comprehensive – Incorporates leading standards, LCA, global
supply chain
• Transparent – Quantified, documented, audited, and accredited
SMaRT Solutions for Sustainable Business
SMaRT Solutions for Sustainable Business
© 2007
SMaRT Solutions for Sustainable Business
Get
©
SMaRT !
Thank you
© 2007