Excellence in PGR Technology
PRESS RELEASE
FOR IMMEDIATE RELEASE
Blush® Brings Out More Red in Apples,
Leading to More Green on Growers’ Bottom Lines
PGR helps growers produce redder, more marketable apples
WALNUT CREEK, Calif. (June 1, 2016) – Fine Americas, Inc. recently announced
Blush®, a plant growth regulator for apples, is now available in Canada.
Blush® contains the active ingredient prohydrojasmon (PDJ), which promotes red fruit
coloration by increasing the naturally occurring red pigment (anthocyanin) in bi-color
apples such as Fuji, Gala, Honeycrisp, McIntosh, Paula Red and Pink Lady.
“Blush® improves apple color grade and aids in management of harvest timing,” said Jim
Scruggs, technical service manager, Fine Americas. “Specifically, the red hue in bi-color
apples is enhanced with Blush® applications, and it is an affordable means of improving
color grade in Canadian orchards.”
Additionally, Blush® reduces the color drag often associated with harvest management
products.
“Blush® provides a valuable addition to products Canadian growers use for harvest
management,” said Greg Johnson, president, Fine Americas. “It allows them to better
schedule their harvest and get more out of their first pick.”
Blush® is available to Canadians through N.M. Bartlett.
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To learn more about Fine Americas, visit www.fine-americas.com.
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About Fine Americas, Inc.
Fine Americas focuses on the development and marketing of plant growth
regulators for agricultural and ornamental crops. Fine continually strives to
improve plant growth regulator technology to meet the exacting demands of
today’s quality-conscious growers. Fine is certified to ISO 9001:2008.
Based in Walnut Creek, California, Fine Americas is part of the Fine Holdings
Group, founded in 1983 in Worcester, UK. In July 2014, the Fine Holdings Group
was purchased by the De Sangosse Group, based in Agen, France. De
Sangosse develops, manufactures and markets products for global agricultural
markets, focusing on crop protection, plant nutrition and pest control.
Blush® is a registered trademark of Fine Agrochemicals, Ltd.
Media inquires
Gregory Johnson
President
Fine Americas, Inc.
1850 Mt. Diablo Blvd., Suite 405
Walnut Creek, CA 94596
Phone (925) 932-8817
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