Outcomes/Summary
Board of Directors – Strategy Session
June 15, 2016
Exercise #1
How might we… take action to create a more
diverse board (what can we set as goals that can be
accomplished in FY16/17?)
Exercise #1 Outcomes
Goals to accomplish in FY17
• Identify skill gaps for FY17 Board Recruitment (done)
• Define the requirements and needs of board make-up (done)
• Roundtable with past chairs and others to discuss nominating
(underway)
Objectives to complete in FY17
• Create a succession plan for board nominating
• Create an ongoing process and strategy (written framework)
for nominating
• Board to review and make any necessary edits to the board
requirements matrix each year
Board Requirements Matrix
Skill Requirements
Required on Board
Policy / Governance


Advocacy


Marketing / Communications

Finance (Accountant)

Partnerships / Collaboration / Network

Innovation / Technology

Sustainability

Leadership

Representative Businesses
Identified Gap for FY17

Consideration
Identified Gap for FY17
Size of Business (Small/Medium/Large)

 Large Business
Sector/Segment

Demographic / Behavioural
Required on Board
Consideration
Required on Board
transformational thinkers

transactional thinkers

Consideration
Diversity of ages

Diversity of gender

Diversity of ethnicity

Diverse abilities (disabilities)

Visible Minority

Identified Gap for FY17
Education & Training
“Bracketology” Worksheets
• Board Priorities:
– Advocacy (6)
– Leadership (2)
– Critical Thinking (1)
– Strategy (1)
Education & Training
“Bracketology” Worksheets
• Staff Priorities:
– Advocacy (3)
– Marketing (3)
– Customer Service (2)
– Technology (1)
Advocacy – helping businesses with their BIG issues
• Active voice
• Only local agency that can
help make a difference
• Federal, Provincial &
Municipal influence
• Stories of WINS
• Outcomes of advocacy $$
• How it helped make a
difference to our members
• Not everyone will agree with
our position
• Need to have staff that can
understand and speak to
issues
• Small business may not care?
•
•
•
•
•
Chamber matters
Care about my business
Speaks on my behalf
Effective
Relevant
• Attract board members (I
want to get involved)
• Attract new businesses
• Retain members
• Pride in membership
• I need to be a part of this
because it matters!
• Increased relevance/value
• Increased profile
• Seek out our voice &
opinions
• Invest in Chamber in a bigger
way
• Understand we are an organization
that is vital to their business
• We can demonstrate the difference
we make for businesses
• We are the organization that they
need to belong to because we get
results and our network matters
• Have the ability to advocate
effectively
• Keep up with issues for business
and get involved
• Involve our members in the
conversations and actions
• Provide ongoing updates of
accomplishments, challenges and
what is coming
Advocacy Brainstorming
Advocacy
How might
we increase
our advocacy
profile and
action for our
businesses?
Advocacy Outcomes
Themes
•
•
•
•
Hire a resource / paid position
Build strong government relationships
Communicate with members
Create an ongoing process for advocacy (what, how,
tactics, communications etc.)
Objectives FY17
• Evaluate and make a decision on advocacy staff hire
• Communicate to members focus on advocacy
• Set measures/metrics
July 20th
Present Member Survey Insights
• Review analysis & insights
– value drivers (drives perceptions of “smart business
investment”)
– Performance (testing vs. previous measurements)
– Discuss impact, insights, outcomes, actions