Publisher Training
Ninemsn
Adrian Lee | Sales Engineer APAC | 22nd October 2010
© 2010 MediaMind Technologies Inc. | All rights reserved
Agenda
▸ Campaign Flow
▸ Placement Flow
▸ Creative Flow
▸ Ad Positioning
▸ Frequency Capping
▸ Publisher Reports
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaign Flow
© 2010 MediaMind Technologies Inc. | All rights reserved
Left Menu
▸ Structured in the same way for all
users, including publishers.
▸ Includes only relevant sections
and actions
▸ Content dependent on user’s role
and permissions
▸ Can be minimised for larger
viewing area
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaigns List
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaigns List
▸ “Excel Options” Button
• Export sheet listing all ads and the Clickthrough and Third-party
Tracking URLs assigned
•
Functionality to modify URLs in bulk and re-import into campaign
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaigns List
▸ “Reports” Button
• Generate reports for campaign from current screen without going to Analytics
• Switch to Analytics
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Campaigns List
▸ “Bookmark” Button
• Add campaign to “My Bookmarks” section on Left Menu for quick access
• Also available at Placement and Creative Level
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Campaigns List
▸ “More Options” Button
• Generate creative specs for the placement, based on the specs entered in by the
publisher
•
To add/edit creative specs, go to:
Account Settings > Setup > Creative Specs
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaign Flow – “Setup” Tab
▸ All fields are viewable but disabled
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Campaign Flow – “Media Plan” Tab
▸ Displays all placements assigned to the publisher and it’s related
accounts (if the current account is a Network)
▸ Placement list can be customized per user
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaign Flow – “Media Plan” Tab
▸ Edit
• Allows access to Placement Settings, its creative and placements tag
• Can also be accessed via right-clicking placement
▸ Preview
• Opens a preview page of the placement and its ads
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Preview
▸ Includes information about the ads and their assets
© 2010 MediaMind Technologies Inc. | All rights reserved
Preview
▸ Includes information about the ads and their assets
▸ Sections can be collapsed and expanded
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Preview
▸ Functionality to preview how your ad would appear on a page and
you can share this preview with others
▸ Check the Review Process of the ad to see where it currently is and
what has happened in the past
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaign Flow – “Creative” Tab
▸ Lists all ads under the campaign
▸ Review Tab allows you to Reject the Ad or
add a note about it.
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Campaign Flow – “Tags” Tab
▸ Generate the campaign code package for all placements and send to
yourself or also to those working on the campaign as well
▸ Can send the code package to Media Agency contacts as well
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Campaign Flow – “Tags” Tab
▸ “Placement Tags” tab
• Can choose tag type to be generated – Site Default, Script or iframe
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Campaign Flow – “Tags” Tab
▸ “Placement Tags” tab
• Can choose tag type to be generated – Site Default, Script or iframe
• Tags for specific placements can be generated
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaign Flow – “Tags” Tab
▸ Third-Party Tracking
• Specify publisher ad server tokens be implemented into the ad tags
▸ Serving Settings
• Set iFrame and Z-Index details, and advanced serving settings
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Campaign Flow – “Monitor” Tab
▸ Real-time top level data for placements in campaign.
▸ Updated every 15 mins
▸ Link to Analytics (updated every 24 hours)
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Placement Flow
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Placement Flow
▸ Accessed via “Edit > Setup > Placement Settings”
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Placement Flow – “Setup” Tab
▸ All fields are viewable but disabled
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Placement Flow – “Creative” Tab
▸ Lists all creative assigned to the placement
▸ Same options available as “Creative” tab under Campaign level
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Placement Flow – “Tags” Tab
▸ All options from “Tabs” tab under Campaign level are available
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Placement Flow – “Tags” Tab
▸ All options from “Tags” tab under Campaign level are available
▸ Additional Option
• Generate Test Tags
© 2010 MediaMind Technologies Inc. | All rights reserved
Creative Flow
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Creative Flow
▸ Accessed via “Edit > Setup > Ad Settings”
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Creative Flow – “Setup” Tab
▸ All fields are viewable but disabled
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Creative Flow – “Interactions & Ad URLs” Tab
▸ Clickthrough URL viewable but disabled
▸ Publisher Third-Party Tracking
• Editable field by publisher
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Creative Flow – “Review Process” Tab
▸ All review options available in this tab
▸ Sites can add notes and view notes added by the media and creative
agency
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Creative Flow – Add Note
▸ Sites can add notes, which will be available to all in the “Review
Process” Tab.
▸ The note can be sent to the Media Agency, Creative Agency or Site
Contacts via e-mail
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad Positioning
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Ad Positioning – Expandable Banner
▸ To position expandable panel, navigate to the “Setup” tab in the Ad
▸ Under “Panels List” you will see all panels associated with the ad
▸ Right-click on the panel you would like to position and select “Ad
Positioning”
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad Positioning – Expandable Banner
▸ Positioning Units – Always use “Banner Relative”
▸ Drag and drop expanded panel where you would like it to expand to
and the X & Y positioning co-ordinates will automatically be set
▸ Can preview on a background – URL or Image
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad Positioning – Out of Banner
▸ IMPORTANT – Always position and test on
publisher test page
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad Positioning – Out of Banner
▸ To position Out of Banner sections, navigate to the “Setup” tab in the
Ad.
▸ To position Floating Element of OOB, navigate to “Intro”
▸ Open “Intro Positioning Settings”
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad Positioning – Out of Banner
▸ Always set “Positioning Units” to Relative Position
▸ Enter the destination URL of a static element on the page to
reference off for positioning, i.e. Site logo
▸ Put test tags on publisher test page
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad Positioning – Out of Banner
▸ Use “Position” to set X & Y co-ordinates of the Floating element in
reference to the Reference Element
▸ Can also use Ad Positioning, however, always do final check on
publisher test page
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad Positioning – Out of Banner
▸ Next, set position settings of Reminder Element
▸ Use same steps as for Floating Element
© 2010 MediaMind Technologies Inc. | All rights reserved
Frequency Capping
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Frequency Capping – Expandable Banner
▸ Navigate to “Setup” tab of the Ad and then the “Panels List”
▸ Set frequency capping in “Default Panel Frequency” Setting
• Unlimited
• # Times Per Session/Day/Week/Campaign For a Unique User
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher Reports
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Publisher Reports
▸ Reports are located in “Analytics”
▸ Accessed via “Campaign Management” drop-down at top of page or
“Reports” button in Campaigns level
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher Reports
▸ Publisher reports access via “Publisher Reports” tab in Left Menu
• Delivery Analysis – Analyse current and past delivery/interaction data across
campaigns and placements
•
Performance Analysis – Review user interaction with ads across different
placement types and sections
•
Over Under Delivery - Analyse the delivery rate and daily goals of your running
placements and adjust your delivery to meet your targets
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher Reports – Generating Reports
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▸ Select one or multiple campaigns
▸ Choose Data Level – Different for every report
▸ Choose Date Resolution – Days/Weeks/Months/Quarters/Totals
▸ Choose Date Range – Campaign(s) Lifetime/Custom
• Select Date Range if Custom
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Publisher Reports – Generating Reports
▸ “Report Sample” Tab – Displays an example of the current report with
dummy data.
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher Reports – Generating Reports
▸ “Report Sample” Tab – Displays an example of the current report with
dummy data.
▸ “Filtering Options” Tab – Select a combination of Placements and/or
Ads to generate the report for
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher Reports – Generating Reports
▸ “Schedule Options” Tab – Schedule report to be sent regularly
• Sent on Daily/Weekly/Monthly/Quarterly basis
• Choose date range when report will be sent
• Sent to yourself and/or other recipients
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher Reports – Generating Reports
▸ Report can also be saved to “My Saved Reports”
▸ Click “Run Report” when ready to generate
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank You
© 2010 MediaMind Technologies Inc. | All rights reserved
www.mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved