GAMIFICATION
GAMIFICATION
ONZE PLUSPUNTEN
More impact & engagement
by integrating game elements in
EDUCATIONAL GAMES
GAMIFICATION
GAMIFICATION
EDUCATIONAL GAMES
‘GAMING’ in COMMUNICATIONS
INTRIGE
Intrige
Challenge
Rewards
Social
Status
GAMIFICATION
engagement
GAMIFICATION
your communication tools
the interaction with your target
group
INTRIGE
REWARDING
Past:
R
INT
IGE
No
intige
Boring
SKILL
GAMIFICATION
CHALLENGE
GAMIFICATION
(lacks
quick win)
Freightening
STATUS
GAMIFICATION
GAMIFICATION
REWARDING
ONZE PLUSPUNTEN
GAMIFICATION
SOCIAL
SOCIAL
CHALLENGE
Game
KILLERS
(uitlaatklep)
ACHIEVERS
(gericht op winnen)
Play
SOCIALIZERS
(gericht op
medespelers)
EXPLORERS
(gericht op
ervaring)
Interaction
ONZE PLUSPUNTEN
ONZE PLUSPUNTEN
Players
CONCREET
ONZE PLUSPUNTEN
CHALLENGE
PARK APP
THE CHOSEN PATH
Visitor and behaviour management by
rewarding ‘wanted behaviour
Fun visitor managementt
‘Eat’ the dots
CONCREET
CONCREET
‘Pacman’Routes
Tags with information
Parkranking
TAGS:
KNOWLEDGE AND EXPERIENCE
PARKRANKING
CONCREET
CONCREET
Did you know…
multiple choice
audio
video
augmented reality
pictures
Collect points, improve your score and your
ranking
By:
Exploring the paths
Watch and place tags
Join events & activities
Use binns, information points, … (QR codes)
…
‘GAMING’ in COMMUNICATIONS
Intrige
Challenge
Rewards
Social
Status
UW GEDACHT
GAMIFICATION
engagement
EVERY GOAL NEEDS
ITS OWN GAMING MECHANISM