Jessica Efta
Local Engagement Manager, Northwest Area
US Partner Strategies & Programs
Your link to local business
LET – Helping SMB partners grow their businesses,
through local partnerships & marketing campaigns
Helping you reach
customers…locally
You
 Targeted marketing content
 Local Relationships
Local
 Event support/ funding/
giveaways
Engagement
Team
 Newsletter articles
Local Business
 Web syndications
Alliance Partners
Community
Organizations
Chamber of
Commerce
www.mslocalpartner.com
LET - Campaign Themes
Nine SMB campaigns
to choose from.
Solutions-focused
message
Easily customized for
your needs
Several marketing
templates for each
theme (email,
postcard, event
signage, etc)
Resources To Enhance Your Events
Giveaways for your
local events helps drive
attendance!
Web Tool Available to Partners
The LET Web Widget is a valuable Web tool designed to give
Microsoft partners fresh content that drives the customer buying cycle
Fresh, Rolling
Content
Geared towards the SMB market and their
business challenges, available to your
customers and prospects VIA YOUR WEBSITE!
Valuable Links
Designed to further your prospects /
customers through the sales cycle Marketing
Targeted
Themes
Start-ups, Current Economy, Mobility,
Advertising and Branding, Online Marketing
Easy to get started!
Contact your Microsoft Local BDM to get the source code to
put on your website
LET Web Widget
Newsletter Builder – Brand New
LET Newsletter
www.mslocalpartner.com
www.letnewsletterbuilder.com
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Reach customers with a professional customize-able newsletter
Easy to use
Include: your logo, personal customer message, and more…
Select from over 50 Small Business focused articles to share
FREE
Try it and you may win a Netbook!
• Connect with over 4,000 leaders in the small business
community through FREE educational and networking
events at the largest SB event of the year! May 15-21
• Walk away with new contacts, best practices and
innovative ideas that you can put into action for your
business.
• Recommended tracks:
– Flavors of San Francisco @ Metreon: May 17th 6-8:30
– Small Business Conference @ SF State University campus: May
19th 9-3:00
– SB Expo @ AT&T Park: May 20th 5:30-8:30
• More info at www.sfsmallbusinessweek.com
Special Invitation to Small Business Appreciation
Luncheon
• Come downstairs for your lunch break from the Small Business
Conference May 19th for a complimentary lunch, time to network,
and to hear from Microsoft employees and Partners on how
Microsoft supports Small Business.
• Exclusive to Microsoft Partners, plus ONE customer guest of their
choosing
– Date: May 19, 2010
– Time: 12:20 – 1:30 (in between workshops)
– Location: Microsoft offices (835 Market St, 7th Floor)
• First 20 Partners to sign up receive a Microsoft shirt!
• Register today! http://www.clicktoattend.com/?id=148475
Event Code: 148475
• Contact [email protected] for more info