Food and Drink Labeling: Public Health Implications *What the

Food Labeling
CWAG July 20, 2016
Mandy Hagan
Vice President,
State Affairs and Grassroots
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Partially produced with
genetic modification
WARNING: This product contains a chemical
known to the State of California to cause birth
defects or other reproductive harm.
SAFETY WARNING: Consuming food
items and beverages with added
sugar contributes to obesity,
diabetes and tooth decay.
This product was produced using plants
irrigated with recycled or treated hydraulic
fracturing or oilfield wastewater.
• Maintains a dashboard of
information to give consumers info
right away without requiring more
clicks
• Easy and fast to navigate from one
section to another with tabs across
the top
Five Food Tabs
• Nutrition
• Ingredients
• Allergens
• Other Information
• Company / Brand
3
SmartLabel 2016: Growing Fast
• More than 36 leading companies committed
• 34,000 products by the end of 2017
• 22,000 with GMOs
• 6,500 non-food items
• More than 1,150 items already using SmartLabel
• Up from 500 in early June
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