The energy consumer in the
new energy ecosystem
Wytse Kaastra
European Utility Week - November 4, 2014
Agenda
§ 
The New Normal for the Energy World
§ 
Europe’s New Energy Consumer
§ 
The Rise of Innovative and Disruptive Business Models
§ 
The Fight for the Connected Home
§ 
Designing for the Future
Copyright © 2014 Accenture All rights reserved.
2
The New Normal for the Energy World
Trading & generation
is bleeding
Commoditization of the
retail business
&
Margin
Cost to serv
e
Shifting
consumer
preferences
and values
Copyright © 2014 Accenture All rights reserved.
Digital
disruption
Energy
transition is
accelerating
3
The Shifting Energy Ecosystem
Old world
New world
Centralized
production
Decentralized
prosumers
Physically
connected to
the grid
Off-grid
opportunities
Predictable
load
Energy
Products
Copyright © 2014 Accenture All rights reserved.
Need for flexibility in
storage & demand/
response
Lifestyle connected
Energy services
4
Increasing Focus on Energy related Services
28%
35%
27%
41%
72%
45%
48%
27%
About 40% are planning to
spend money on energyrelated products and services
in the next 12 months
45%
48%
Would you consider purchasing electricity, and/ or related
P&S from the following providers?
However, most customers are
considering non-utility
providers for these Products
and Services
Copyright © 2014 Accenture All rights reserved.
Yes, I consider a provider other than
an utility provider
73%
General Retailer/ Home Improvement (e.g.
Carrefour, Leroy Merlin)
Telecom Provider
Online Site
(e.g. Amazon, Google)
Source: Accenture Analysis
59%
50%
47%
5
MegaTrends - Europe’s New Energy Consumer
41% of consumers
Nearly half of
50% or more of
would consider
purchasing solar
products from their
energy provider
consumers plan to
sign-up for connected
home services in the
next five years
consumers prefer
digital channels for the
majority of their
interactions
58% of consumers
81% of consumers
70% of consumers
are interested in
product and service
bundles from energy
providers
prefer energy
providers for electric
vehicle services
no longer look for a
traditional utility
experience
Copyright © 2014 Accenture All rights reserved.
6
The Rise of Innovative and Disruptive Business Models
Characteristics of new
business models
•  Technology driven
•  Over the top, skipping value chain
•  Sharing economy
•  Asset light
•  High scalability
•  Free publicity
Copyright © 2014 Accenture All rights reserved.
7
Industry Convergence: The Fight for the Connected Home
•  The connected house is the new
battlefield
•  Technology of the future today - the
internet of things
•  New entrants - partners or competitors
for Utilities?
Copyright © 2014 Accenture All rights reserved.
8
The Perfect Storm
€€€
Marginal energy price
converging to 0
Patchwork & uncertainty
of legislation
Industry
convergence
Shifting consumer
preferences
New entrants with
new business models
End of traditional
value pools
The traditional Utility
Race for the
connected home
Copyright © 2014 Accenture All rights reserved.
Digital
disruption
Peer-to-peer
exchanges
Rise of the
prosumer
9
Designing for the Future
Fix and optimize
the current
operations
Accelerate digital
transformation
•  Straight through
processing
• 
Full omni-channel
experience (24/7)
•  Lean management
• 
Consumption
analytics
•  Zero incident back
office
•  Low cost CRM &
Billing
Copyright © 2014 Accenture All rights reserved.
Innovate the
business model
•  Exchange platform,
connected home
proposition
• 
Mobile enablement
•  Demand/Response
customer
engagement
• 
Social
•  Off grid solutions
• 
Customer analytics
•  Geared on lifestyle
• 
Easy payment
10
Q&A
Thank you !
& what does your future look like ?
Copyright © 2014 Accenture All rights reserved.
11