COMMERCIAL AFFAIRS, ROYAL THAI EMBASSY
PRAGUE, CZECH REPUBLIC
NOVEMBER 2014
CZECH RETAIL MARKET
In the year 2014, hypermarkets have confirmed their dominant position in
the Czech market. As many as 43 % Czech households spend the highest share
of their food and drugstore expenditures in hypermarkets. Discount stores
have maintained the second position – 25 % Czech households spend most
money on food there. As for the popularity of supermarkets, 17 % Czech
households prefer them when buying food. Smaller shops have been
preferred by 15% households.
People primarily choose hypermarkets due to the wide choice of goods.
Discount stores generally attract consumer due to a combination of favourable
prices and reasonable quality. Customers preferring supermarkets mostly decide
on a basis of their easy availability and because of the pleasant and clean
environment. Small shops are attractive for their customers for their easy
accessibility, pleasant and helpful staff and also for easy orientation in the store.
Younger consumers (under 40) with higher education prefer shopping in
hypermarkets and supermarkets. On the other hand, discount stores and small
shops are popular with older customers and customers with lower education
level.
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COMMERCIAL AFFAIRS, ROYAL THAI EMBASSY
PRAGUE, CZECH REPUBLIC
NOVEMBER 2014
MAIN SHOPPING POINTS FOR FAST MOVING CONSUMER GOODS
PRIMARY SHOPPING POINTS FOR FMCG IN 2014
small store;
15%
hypermarket;
43%
supermarket;
17%
discount
store; 25%
Source: Incoma Research, October 2014
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COMMERCIAL AFFAIRS, ROYAL THAI EMBASSY
PRAGUE, CZECH REPUBLIC
NOVEMBER 2014
TOP 10 OF THE CZECH RETAIL
In Czech retail, we can observe the growing concentration. Market
share of TOP 9 chain stores (Kaufland, Tesco, Ahold, Penny Market, Lidl,
Globus, Billa, Spar) increased from 65 % in the year 2011 up to 70 % in the
year 2014.
KAUFLAND (owned by Schwarz Group from Germany) remained the largest
retail chain in 2014, followed by TESCO (U.K.) and AHOLD (the Netherlands).
Tesco Stores ČR operate the largest scale of retail formats, from the large Tesco
hypermarkets to the Tesco Express convenience stores. In terms of number of
stores, PENNY MARKET is a leader with 350 discount stores, followed by
AHOLD with 283 stores and LIDL (229 stores).
TOP CZECH RETAILERS/TRADERS
(FMCG – FAST MOVING CONSUMER GOODS)
RANKING
COMPANY
TURNOVER in 2013
(in bil. CZK,
excl. V.A.T.)
CHAIN, NUMBER OF
STORES
1.
KAUFLAND
51,30
2.
TESCO
STORES
44,01
117 KAUFLAND
hypermarkets
6 department stores,
63 supermarkets,
53 Tesco Express stores,
86 hypermarkets
3.
AHOLD CR
40,06
4.
PENNY
MARKET
MAKRO CASH
& CARRY CR
29,86
29,39
13 wholesale stores,
2 Drive In
6.
7.
LIDL CR
GLOBUS CR
24,72
23,00
229 discount stores
8.
BILLA
20,98
9.
GECO
17,31
10.
SPAR
13,25
5.
56 hypermarkets,
227 supermarkets
350 discount stores
15 hypermarkets,
3 Globus - Baumarkt
206 supermarkets,
5 stop & shop
252 newspapers and
cigarettes stores
35 INTERSPAR
hypermarkets,
14 SPAR supermarkets
Source: Incoma Research, October 2014
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