Park Merchandising Training Certification
I. Background of Park Merchandising – Park Merchandising, LLC
started in 2003 in Norcross, GA (suburb of Atlanta, GA). The product distributed by
Park Merchandising is primarily pre-recorded media of DVDs, Blu-Ray Discs, and Video
Games under the label, “Movies U Buy”. Park Merchandising’s mission statement is to
provide complete vendor managed Audio/Video programs with guaranteed sale product
and direct store shipping. This allows mass merchants to present a highly desirable
category, avoid the dangerous world of one-way promotion, and eliminate the cost of
distribution and category management. This category changes rapidly and requires
consistent management to maximize revenues.
II. Locations of Park Merchandising Visits– Retailers serviced by Park
Merchandising include Dollar General, Family Dollar, Alco-Duckwall, HEB, Winn
Dixie, and HyVee stores.
II. Timing of Park Merchandising Visits – Service visits for Park
Merchandising will vary based on the retailer. Some retailers are serviced monthly while
others are only serviced a few times a year.
You are representing different companies while you are visiting and servicing these
retailers. Your positive attitude, preparedness and professional appearance will
GUARANTEE a successful relationship with the store management.
Dress code is business casual. The following is acceptable business casual attire:
 Casual Dress Slacks (ex. khakis)
 Shirt with a collar (ex. polo shirt)
 Comfortable Shoes
 Driveline Name Badge
III. Displays and Fixtures – The displays and fixtures for the Park
Merchandising/Movies U Buy product will vary based on the retailer. Here are some
examples:
Freestanding Aisle Rack – Quad Display (Dollar General Market Stores, Winn
Dixie, HyVee)
Spinner Displays (Dollar General, Winn Dixie)
PDQ Trays (Family Dollar):
Inline Display (Dollar General Market Stores ONLY):
Speed Table, Half Pallet, or Promotional Bin (All Retailers):
IV. Service – Service for the Park Merchandising/Movies U Buy sections will
include cleaning and straightening the display, stocking, taking inventory, ensuring
promotional displays are placed on the salesfloor, and/or processing returns (based on
your instructions).
When scheduled for a service visit, you will perform one or more of the following instore tasks:
 Contact the store manager when you arrive and let them know you are from
Driveline Retail Merchandising representing Park Merchandising/Movies U Buy.
It is very important to meet and greet the store manager each time you service the
store.
 Straighten and arrange the section per planogram provided or by price point
depending on your project instructions.
 Ensure only Movies U Buy product is on the display. This product can be
identified by the indication of “Movies U Buy” on the UPC labels.

Locate any new shipments. Park Merchandising product arrives in white boxes
from Movies U Buy.

Stock out the product and fill by using the planogram provided with your project
or by price point based on your project instructions.
Record the inventory of all Park Merchandising/Movies U Buy product in the
store by price point on your work order. Ensure you check with the manager and
include all backstock product (product which will not fit on the display) in your
inventory count.
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o The inventory counts you record will help to generate an order for the
store so an accurate inventory count is critical. It is very important to
locate and count all Park Merchandising/Movies U Buy product in the
store. This would include any merchandise in the back room,
manager’s office, extra displays, and overstock.
When applicable per your project instructions, record count or prepare defectives
if the store received a pink envelope with a 3-part credit form and Fed Ex return
labels. Note: There must have been a total of 10 or more defective pieces
reported on the prior service visit before a credit form and labels will be sent to
the store.
V. Returns – The process of completing returns will occur for stores closing,
overstock, damages, or most commonly, to refresh titles or bring in new price points of
product. A credit form and Fed Ex return labels will be sent to the store prior to the visit.
These return materials may be located in the box with the new shipment or may come in
a return pack with also includes empty return boxes.
The process used for completing returns is as follows:
1. Locate, pull, and count all current Movies U Buy product to be returned by price
point.
2. Record the counts on the return credit form and your work order. Note: Ensure
you do NOT return any product which is NOT Park Merchandising/Movies U Buy
product during this process. Refer to the UPC code label as referenced in the
photos in the Service section of this training.
3. Prepare return product using the box from the new product received or in the
empty boxes sent with the return pack. It may also be necessary to ask the store
for empty boxes to use for the return. Ensure the boxes are large enough to
handle all of the return product so that no additional return labels are needed.
4. Refer to your project instructions to confirm if the manager is required to scan the
return product out of their system.
5. Have the manager verify the counts and sign the credit form. Place one copy of
the credit form in one of the return boxes. The manager keeps the other credit
form copy for their file.
o If the store could not locate the credit form, record the return quantities on
a sheet of paper by price point and place it in one of the return boxes.
6. Ask the manager for some box tape and seal the boxes.
7. Place a FedEx return label on the boxes that are being returned.
o If the store did not receive or does not have enough return labels continue
with the project and advise the manager to place the return labels on the
boxes when they arrive at the store.
o It is preferred that return labels and credit forms are not used at another
store. If it does become necessary to do this, ensure the incorrect store
number is crossed out and the correct store number is written on the label
and credit form.
8. Write the tracking number from one of the FedEx labels on the credit form and
record this number on your work order. If you do not have return labels, enter “0”
for the tracking number. Here is a sample of the return label and tracking
number:
Refer to these 7 numbers when
you call Fed Ex for the pick up.
9.
Call FedEx to schedule a pick-up of the return box(es).
 Using the store phone (so the address is recognized) call Fed Ex at 888777-6040.
 You will need to reference the tracking number and store address listed on
the FedEx return label.
 Follow the automated instructions
 Advise Fed Ex this should be shipped “GROUND”.
 Record the return confirmation number from Fed Ex on your work order.
 Provide a contact name from the store and store phone number if
necessary.
 If you have any issues scheduling this return, contact Park Merchandising
at 888-476-7858.
10. Ask the manager to give the return boxes to FedEx when they arrive at the store.