Change Management
Sample presentation
Perspectives of Change
 Episodic Change
 Continuous Change
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Planned
Intentional
Linear
Radical
Macro-level
Ongoing
Evolving
Cumulative
Incremental
Micro-level
Source: Weick, K. and Quinn, R. (1999).
Levels of Change
Third order
• Integration
• Constant
Second order
• Radical
• Crisis
First order
• Incremental
• Problems
Source: Bartunk, J.M. & Moch, M.K. (1987).
Kurt Lewin’s Theory of Change
• Prepare for
change
Unfreeze
Change
• Execute the
change
• Reinforce
the new
state
Refreeze
Source: Lewin, K. (1951).
References
Bartunk, J.M. & Moch, M.K. (1987). First-order, second-order, and third-order change
and organizational development interventions: A cognitive approach. The Journal
of Applied Behavioral Science, 4(23), 483-500.
Lewin, K. (1951). Field theory in social science. New York: Harper and Row.
Weick, K. and Quinn, R. (1999). Organizational change and development. Annual
Review of Psychology, 50, 361-386