The Value Proposition of Sametime 8.5 and UC²
IBM Software
An IBM Proof of Technology
© 2010 IBM Corporation
IBM Software
Agenda
● IBM’s Unified Communications and Collaboration (UC²) Strategy
● Lotus Sametime capabilities
● Business Value
● Helping to Return your Investment
● Questions
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
IBM’s definition of Unified Communications
IBM defines Unified Communications and Collaboration as the deep
integration of rich presence, instant messaging, email, unified
messaging, telephony, web, audio and video conferencing ...
… delivered through a unified user experience
… and available as a set of contextual services which can be
accessed from and integrated with applications and business
processes.
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
IBM’s Unified Communications and Collaboration Strategy
Vision: Foster innovation and business agility by making it easier for people to find, reach and collaborate
through a unified user experience
Software
Platform
Integration
Services
Plan, Deploy, Manage
Reduce Risk
Faster Time to Value
Open and Extensible
Intelligent Integration
Unified experience
Multi-vendor support
Industry
Expertise
Business
Partners
Business Process Optimization
Responsiveness and Agility
Competitive Advantage
Broad ecosystem
Customer Choice
Leverage existing investments
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
A Unified Communications and
Collaboration (UC²) Platform
Communication and collaboration services
An extensible platform
Integrate with applications and processes
Easily extended by third parties
Plug-in framework
Open standards
Example: Dassault product design plug-in
An extended network of IBM Business Partners
Audio/Video/Telephony
ISVs
Solution providers/system integrators
Example: “Where Are They” plug-in
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Lotus Business Solutions Catalog
Any third party can post
plug-ins for Lotus Sametime
in this catalog.
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IBM validates the partner
plug-in and approves it to be
posted.
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Search for the Lotus
Sametime plug-ins that you
want
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Many of these plug-ins are
no charge. Others are for fee
depending on the capability
and the IBM Business
Partner.
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http://catalog.lotus.com/wps/portal/sametime
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Telephony Services and Integration
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Agenda
● IBM’s Unified Communications and Collaboration Strategy
● Lotus Sametime capabilities
● Business Value
● Helping to Return your Investment
● Questions
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Rich Presence
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© 2010 IBM Corporation
Online Presence Status
Availability Icons
Optional Telephony Status
Automated Location Awareness
Custom Status Message
Privacy Lists / Selective Do-Not-Disturb
Alerts when others are available
Auto status updates based on calendar, PC
activity, entering or leaving a ST Meeting
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Enterprise Instant Messaging
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© 2010 IBM Corporation
Quick Find / Chat with users not in your
contact list
Primary, Frequent, Recent contacts view
Business Card Display
User and Administrator Created Groups
one-on-one and group chats
Tabbed Chat Interface
Announcements
Rich Text Formatting
Emoticons
Screen Capture Tool
File Transfer Tool
Time and Date Stamps
Chat History
Voice and Video Chats
Available Telephony Integration
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Enterprise Instant Messaging
Zero-Download, Customizable Browser-based Chat
Note: Not all EIM capabilities are currently available through the web browser.
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Mobility
Rich Presence and Enterprise Instant Messaging
RIM® BlackBerry®
© 2010 IBM Corporation
Symbian
Microsoft® Windows®
Mobile
The Value Proposition of Sametime 8.5 and UC²
Apple iPhone
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IBM Software
Mobility with Android (8.5.2)
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Online Meetings
Through Sametime Connect
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© 2010 IBM Corporation
Reservationless, persistent meeting rooms
One-click access to meeting rooms from
Sametime Connect
Invite users by drag and drop from contact
list
Application and screen sharing
Private file library for each meeting room
Load files by drag and drop
High quality render of popular file types
View slide thumbnails while presenting
Presenter Tools (pointer, highlighter)
Create and Issue Polls
Screen capture tool
Breakout sessions
Built in Voice and Video, Conferencing
integration
Client-side meeting recordings in MPEG-4
Rearrange interface elements
Detailed Meeting Reports
Integration with Microsoft Outlook® and IBM
Lotus Notes®
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Online Meetings
Zero-download, Browser-based Access
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Online Meeting Room Center
Authenticated or Guest Access
Firewall friendly
No download to participate in meetings
(App sharing requires small applet)
Note: Not all Online Meeting capabilities are currently available through the web browser.
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Voice and Video
Available for Instant Messaging and Meetings
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A single interface enables access to built-in
and partner media capabilities
Use voice and video with multiple
participants in chats and meetings
Video supports variable window sizes up to
full screen
H.264 video and G.722.1 audio codecs
provide a high-quality experience at low
bandwidths
SIP based interoperability makes it easier to
leverage existing audio and video
conferencing systems
Administrative controls over the video
experience (size, bitrate and others)
Note: Voice & Video not available through web browsers at this time
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Community Collaboration
Federated Presence & Public IM Interoperability
Federate Presence and exchange text chats with users of
● Other Sametime implementations
● AOL Instant Messenger
● Yahoo! Messenger
● GoogleTalk
● Other XMPP based systems
● Microsoft Office Communications Server
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Community Collaboration
Broadcast Communities
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© 2010 IBM Corporation
Skill Tap: Broadcast questions, let experts
within specific communities volunteer to help.
Rate expertise. Archive responses for future
searches or FAQs.
Instant Polls: Gather answers and opinions
to polling questions
Broadcast Chat: Invite members of a
specific community to a group conversation
Broadcast Announcements: Keep
everyone in a community informed of
upcoming events
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Community Collaboration
Persistent Group Chat
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© 2010 IBM Corporation
Ongoing group chat stored on server
Familiar Sametime Chat Interface
Access from both Sametime Connect and
browser
Store and share files with others
Notifications discretely inform users of
activity
Generate FAQs from persistent chat content
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Communications Enabled Processes
Make Sametime services available in other Applications
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Software development kits (SDKs) and
Toolkits enable Sametime services to be
embedded in other desktop applications
Web 2.0 APIs allow developers to use
standard tools to embed Sametime services
in their web applications
Browser chat and meeting clients can be
customized through style sheets
Online Portal
Genesys Call
Center Software
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Communications Enabled Processes
Extend Sametime with new capabilities
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© 2010 IBM Corporation
Eclipse-based plugin model enables
Sametime to be extended with third-party
capabilities
Deliver context sensitive information to users
in real time
Telephone Conferencing Service Provider
Interface supports audio conferencing, video
conferencing and telephony in
Customize Sametime Connect's branding
area, toolbars, icons, right-click menus
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Out-of-the-Box Integration
Lotus Notes
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© 2010 IBM Corporation
Names throughout the IBM Lotus Notes /
IBM Lotus Domino® environment are
presence enabled
Right click on any name to access
Sametime services
Assign and create Meeting rooms in
Outlook invitations
Sametime Connect can run inside Notes
or be floated independently
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Out-of-the-Box Integration
Lotus Quickr and Lotus Connections
IBM Lotus Quickr
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Plugin Panel provides access to IBM Lotus
Quickr® Places
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Drag and Drop files on Places Plugin
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Presence enable Quickr sites
IBM Lotus Connections
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Add Sametime chats to an activity
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Replace Sametime business card with
Connections profile (links to Profiles, Blogs,
Wikis, Files, Activities)
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Presence enable Connections pages
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Share Communities across Connections and
Sametime Broadcast Tools
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Out-of-the-Box Integration
Microsoft Outlook, Office, SharePoint, Active Directory
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© 2010 IBM Corporation
Names show availability in Microsoft Outlook,
Office and SharePoint
Right click on names to access most
Sametime Services
Assign and create Meeting rooms in Outlook
invitations
Toolbars provides quick access to:
● Presence, location, status messages
● Generate dynamic contact list from email
recipient list (Outlook only)
● Click-to-text chat
● Click-to-talk (VoIP)
● Click-to-talk (w telephony)
● Sametime quick find search
● Instant Meetings
● Instant Screen Share
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Telephony Services and Integration
Sametime Unified Telephony software
● Single number service
● Phone presence and Click to call
● Softphone
● Intelligent call routing
● Multi-PBX integration (Time Division
Multiplex (TDM) and Internet Protocol
(IP))
Or
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SUT Lite
Or
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© 2010 IBM Corporation
Most major telephony vendors provide
plug-ins that deliver similar services to
Sametime
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
Agenda
● IBM’s Unified Communications and Collaboration Strategy
● Lotus Sametime capabilities
● Business Value
● Helping to Return your Investment
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
26
IBM Software
Business Value
Enable remote workers –
expand your business coverage
Conduct design sessions
for new products
between offices without
flying
Conduct meetings with dispersed teams
over web conferencing
Improve customer service by cutting
time to answers, reducing phone time
and increasing customer satisfaction
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
Reduce telephone
and travel costs
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IBM Software
IBM Research: Key drivers for use of IM
IM has replaced more time-consuming modes of communication, and provided a “private” mode during
meetings
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IM benefits are about business
acceleration
How IM is used most often
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Get answers to quick questions
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“Page” staff (for example, in a
medical facility)
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Give customer support
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Track down someone you need
to find
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Cue others during a
teleconference
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Send a quick file
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Keep distant people in the loop
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Work across time zones
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Know if someone is available to
help or respond
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Gather people into a quick team
conference (e.g., in case of crisis
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© 2010 IBM Corporation
Convenience and time savings
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Enables me to multi-task
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Gets me information I need quickly
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Helps me manage my time
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Keeps the business running across
time zones
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Gives us real “speed of
communication”
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Multi-task: e.g. get information to a
person who is on a phone
conference
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Gives customers immediate
attention in a customer service
setting
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The Value Proposition of Sametime 8.5 and UC²
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IBM Software
IBM Research: why people want to use web conferencing
“Keeps us all on the same page”
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Ensures consistency of information, understanding, common messages
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Reduces errors and confusion
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Can share desktop and make edits everyone can see and agree to
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Enables virtual and global teams
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Saves money, time, and wear and tear on people (costs of travel)
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Makes distant experts accessible (for example, health care diagnostics)
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Enables us to see each other in a meeting (i.e., web cams used by many) and get
to know others
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Shorter preparation time for projects
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Ease and speed of information exchange
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Can participate in a meeting from anywhere
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© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
29
IBM Software
Agenda
● IBM’s Unified Communications and Collaboration Strategy
● Lotus Sametime capabilities
● Business Value
● Helping to Return your Investment
● Questions
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
30
IBM Software
How UC² with voice integration helps the return on investment
(ROI)
UC value proposition
Improve productivity
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Improve collaboration, drive
innovation
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Improve business processes faster decision making, time to
market and responsiveness
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Cost savings
Current economic conditions
driving laser focus on how UC
can help cost savings.
Financial Services firm selling off
some of its buildings in Manhattan
while encouraging employees to
telecommute. UC makes this
possible.
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Kailash Ambwani, Nov 18
Global Fortune 500 firm rolling out a UC
platform with voice, audio conferencing,
video integration, and so on, with 12month payback estimated by cutting down
on the cost of
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external audio conferencing
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external web conferencing
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© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
IBM UC² Solutions in the Real World
IP Telephony rollout + Lotus Sametime
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Save 3.5M Euros and provide better
productivity
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200K+ employees
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Consolidating 60+ PBXs to four different
vendors
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© 2010 IBM Corporation
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Consistent user experience required
Existing video vendor must be included
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Sametime is unified client
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The Value Proposition of Sametime 8.5 and UC²
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IBM Software
References
One way real-time collaboration can help you be more responsive is
to ensure that you will always be available to your customers
Prudential Financial has embedded instant messaging in their web site so customers can chat in real-time with their assigned
analyst. If the assigned analyst was not available, the system would route to next available, ensuring the customer was
always presented with real-time access to an analyst – providing excellent customer support and providing added
value/differentiator for Prudential.
Avnet Computer Marketing is a distributor of enterprise systems, software, networking and storage products.
Avnet has integrated instant messaging into its CRM system. When a new customer is added to its CRM database, a
buddy list of the customer’s sales team and contact details are dynamically generated for each of the buddy list
members, enhancing the customer’s experience through real-time contact with the sales team. Avnet’s sales team also
uses application sharing to remotely train customers, and can do so by easily selecting a customer’s name from the
buddy list.
Avnet also hosts instant messaging for its customers, helping improve customer satisfaction. Another benefit - Avnet’s
communication culture has changed to the point where today, before placing telephone calls, associates use presence
awareness to check the availability of the people they want to call, which helps reduce wasted time and cuts the cost
of unnecessary calls.
IBM is a very big user of real-time technology, of course. In case you weren’t aware of it, IBM has integrated instant
messaging into our public website. You may have noticed on the title slide, and you’ll also see it in my e-mail signature, a
URL that you can use to begin chatting with me or any of the other 300k+ IBMers using Sametime. (Contact me by IM:
https://www.ibm.com/collaboration/collaboratenow). We also regularly use web conferencing to share presentations or do
live demos with customers, partners, and of course internally.
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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IBM Software
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
34
IBM Software
Reference materials
● IBM Sametime 8.5 Infocenter :
http://publib.boulder.ibm.com/infocenter/sametime/v8r5/index.jsp
● IBM Lotus Sametime wiki :
● http://www-10.lotus.com/ldd/stwiki.nsf
● Audio/Visual Best Practices :
● http://www-01.ibm.com/software/lotus/sametime/
© Copyright IBM Corporation 2010. All rights reserved.
The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible
for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or
its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials
to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. This information is based on current IBM product plans and strategy, which are subject to change by
IBM without notice. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a
commitment to future product or feature availability in any way.
IBM, the IBM logo, and other IBM products and services are trademarks of the International Business Machines Corporation,
in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
© 2010 IBM Corporation
The Value Proposition of Sametime 8.5 and UC²
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