NATIONAL
HAMBURGER
FESTIVAL 2016
August 13th-14th, 2016
Saturday, 12-11PM • Sunday, 12-7PM
Lock 3 Park • Downtown Akron, OH
CONTACT
2016 SPONSORSHIP
OPPORTUNITIES
Drew Cerza
P. (716) 565-4141
[email protected]
WWW.HAMBURGERFESTIVAL.COM
NATIONAL HAMBURGER FESTIVAL
The 11th National Hamburger Festival celebrates the
invention of the hamburger. Back in 1885, Frank and
Charles Menches of Akron, Ohio were working as
traveling concessionaires. Their travels took them to
the Erie County Fair in Western New York, where the
brothers came up with the idea to put some ground
beef between two pieces of bread. The rest is history.
Every year, hamburger afficiandos converge on Akron,
Ohio for a real smorgasborg
The National Hamburger Festival serves as the national
celebration of the hamburger. Each year over 20,000
hamburger fans have enjoyed family fun, great
entertainment and one of the largest assortments of
hamburgers ever assembled in one place. The Food
Network filmed the festival for a segment on their hit
2016 NATIONAL
HAMBURGER FESTIVAL
SPONSORSHIP ASSETS
PRINTED ASSETS
• Identity on Festival Guide Cover
• Ad in Festival Guide
• Identity on Press Releases
• Identity on Staff T-Shirts
EVENT SIGNAGE
• On-site banner placement
• Main Stage Signage
• Signage at the Festival entrances and exits
COMPANY ID VISIBILITY ON EVENT BROADCASTS
• Main stage banner placement
• Placement of products on the contest tables
EVENT’S PHYSICAL SPACE
• Tent or space 10x10, 10x20, 20x40, 20x20
• Vehicle Display
• Mobile Exhibit Display
• (Custom Larger Space also Available)
show “Unwrapped”. Local media, including television,
radio and print are always on-site for the annual event.
Police, and even a bobbing for hamburgers contest in a
kiddie pool full of ketchup.
The citizens of Ohio and Akron Mayor Don Plusquellic
The festival provides much civic pride for the City of
have embraced the festival with open arms making the Akron as well as its citizens as they stake claim to the
event one of Ohio’s favorite food festivals. The festival
invention of the hamburger.
is held at historic Lock 3 Park in beautiful downtown
Akron. The festival raises money each
SUPPORTING AKRON CHILDREN'S HOSPITAL
year for one of Akron’s favorite charities,
the Akron Children’s Hospital.
Twenty restaurants serve up over 50
different styles of burgers to hamburger
connoisseurs from northeast Ohio
and beyond. Enjoy family fun and
entertainment with live music all
weekend long. Crazy contests include the
Ohio Hamburger Eating Championship,
a burger cook-off, Miss Hamburger
Pageant, a hamburger challenge
between the Akron Fire Dept. and Akron
SPECIAL RIGHTS
• Use of festival logo in advertising
• Category Exclusivity
COMPANY ID ON PROPERTY’S MEDIA BUY
PRINT
• Logo in Akron Beacon Journal
TELEVISION
• Logo in TV Spots
RADIO
• Company mention in spots
FESTIVAL PRESS CONFERENCE
• Company recognition
• Sampling
VENUES AND SPECIAL AREAS
• Main Stage
• Music Stage
• Food Ticketing Areas
• Admission Ticket Areas
• VIP Area
• Kids Zone
• Sponsor defined Area
WEBSITE
• Identity on Website
• Home Page
• Section sponsor
• Promote a special offer
• E-Commerce presence
• Sponsor recognition Page
SPECIAL PROMOTION
• Drive customer traffic back to retail location
• Utilize admission tickets as a sales incentive for customers or employees
INTERNAL COMPANY PROMOTION
• Utilize sponsorship as an employee
incentive program
• Create internal goodwill
TALENT TIE-IN
• Utilize company spokesman for an appearance
at the festival
• Bring company mascot for an appearance
ON-SITE ELECTRONIC IMAGE AND AUDIO ASSETS
• Live Stage Announcements
EVENT’S SALES AND ACTIVATION RIGHTS
• Merchandise Sampling
• Beverage/Food Sampling
• Food Sales
• Food Sampling
• Coupon Distribution
• Survey Polls
• Participation in Event Distributed Gift Bag
EVENT’S HOSPITALITY ASSETS
• VIP Access
• Merchandise
• Performances Access
• Dining
• Transportation
• Lodging
INTANGIBLE ASSETS YOU RECEIVE AS A FESTIVAL SPONSOR
PRESTIGE OF PROPERTY
Value of building equity in your brand by
being associated with the Chicken Wing
Industry’s largest annual event as well as of
one of Buffalo, NY’s premier food festivals
RECOGNIZABILITY AND AWARENESS
Increased likelihood that the placement of
the festival’s mark and logo on packaging,
in ads, on your website or in sponsor
promotions will increase your sales and build
incremental brand loyalty
AUDIENCE LOYALTY
The loyalty and affinity that the attendee has for
the festival and industry will create an increased
loyalty for the sponsor’s brand. We relate the
loyalty of the chicken wing consumer to that of
Nascar and country music.
CATEGORY EXCLUSIVITY
You will stand out above your competition to the
chicken wing loyalists
SPONSORSHIP CATEGORIES
AIRLINE
AUTOMOBILE
BANK
BEER
COMPUTER (HARDWARE/SOFTWARE)
CONSUMER ELECTRONICS
CREDIT CARD
FINANCIAL SERVICES
(BROKERAGE,MORTGAGE, ETC.)
FOOD
FUEL
HEALTHCARE/HOSPITAL
HOME/GARDEN
HOME IMPROVEMENT
HOTEL
SPONSORSHIP ACTIVATION
Opportunity to create more value with your
sponsorship through activating a promotion that
allows you to directly engage the audience
NETWORKING OPPORTUNITIES
• Run cross-promotions with other festival sponsors
• Network with other festival sponsors to create incremental partnering opportunities outside
the festival
RETAIL PARTNERSHIP TIE-INS
Bring in a retail partner to your sponsorship for an
increment cost to help drive product sales
INSURANCE
INTERNET
MASS MERCHANDISER
NON-ALCOHOLIC BEVERAGE
PERSONAL CARE
SPECIALTY RETAILER (CLOTHING, TOYS, ETC.)
SUPERMARKET
TELECOMMUNICATIONS
UTILITY
PRESENTING SPONSOR: $20,000
• Company representative may serve as Honorary
Chairperson of the festival
• Company representative will have the opportunity to speak at
the kick-off press conference
• Company representative will be provided the opportunity to
speak during media events
• Company logo to appear in all marketing materials and company
will be listed as the presenting sponsor
• Inclusion in all national and local press releases as the presenting sponsor
• Company hospitality area on festival grounds
•Product used in media appearances (if applicable)
• Company promoted as Presenting Sponsor in media appearances
• 20’x20’ promotional tent
• 500 Festival admission tickets
• Product/Industry Exclusivity
• Placement of up to six (6) 3’ x 8’ banners
• Inclusion in festival’s media buys (print, radio and TV)
• Live stage announcements repeated once an hour
during the festival (17 total)
• Festival Website Link
• 1/2 page ad in 20,000+ Festival Guides
FESTIVAL TENT SPONSOR: $1,500
• 10’x10’ marketing tent (includes table and chairs)
• Coupon/flyer distribution
• Product Sampling or give-aways
• Ad (3”x4”) in 20,000+ Festival Guides
• 50 Festival Admission Tickets
• Placement of 3’x 8’ banner on festival grounds
• Logo and Link on Festival Website
• Inclusion in social media marketing including
festival Facebook and Twitter page
• Live stage announcements
MAIN STAGE SPONSOR: $10,000
• Naming Rights to the Main Stage
• Company may hang their large signs or banners from the
stage that will be visible for media shots
• Opportunity to provide a judge for each stage contest
• Optional 10x10 tent on the festival grounds
• Ad (3”x4”) in 20,000+ Festival Guides
• Logo and Link on Festival Website
• Placement of two 3’x’8 banners on festival grounds
• 100 Festival Admission Tickets
• Inclusion in all festival media (TV, Radio, Print)
SPONSOR OF FESTIVAL
GUIDE: $2,500
•Company logo and message on front cover
•Full page ad in festival guide
•Live Stage Announcements
•Logo and Link on Festival Website
•Placement of a 3’x’8 banner on the festival grounds
•100 Festival Admission Tickets
•Inclusion in festival radio ads
AKRON HAMBURGER AMBASSADOR
SPONSORSHIP : $750
• Ad in Festival Guide
• Live stage announcements
• 100 admission tickets
• Logo and Link on Festival website
• Inclusion in social media marketing including festival
Facebook and Twitter page
ADMISSION AND FOOD TICKET
TENT SPONSOR : $2,500
•Signage at Admission and Food Ticketing Booths
•Three booths total
•Ticketing Volunteers wear sponsor logo on a button
•Ticket Takers to wear an apron with company logo
•Live Stage Announcements
• Ad (3”x4”) in 20,000+ Festival Guides
•Logo and Link on Festival Website
•Coupon/flyer distribution at admission booths
•Placement of a 3’x’8 banner on
the festival grounds
•50 Festival Admission Tickets
•Inclusion in festival radio ads
SATURDAY NIGHT
MUSIC SPONSOR: $5,000
• Official sponsor of the Saturday night bands
• Company Representative to introduce the bands
• Large signs hung from stage
• Ad (3”x4”) in 20,000+ Festival Guides
• Logo and Link on Festival Website
• Coupon/flyer distribution
• Placement of a 3’x’8 banner on the festival grounds
• 200 Festival Admission Tickets
• Inclusion in festival radio ads
ENTERTAINMENT STAGE
SPONSORSHIP: $2,500
with Quiz Master Dennis George
• Naming Rights to the Entertainment Stage
• Large sign hung from stage
• Option to have company give aways as prizes
• Ad (3”x4”) in 20,000+ Festival Guides
• Logo and Link on Festival Website
• Placement of a 3’x’8 banner on the festival grounds
• 100 Festival Admission Tickets
• Inclusion in festival radio ads
KID ZONE
SPONSOR: $2,500
• Banner placement inside and outside Kid Zone area
• Ad (3”x4”) in 20,000+ Festival Guides
• Logo and Link on Festival Website
• Kids admitted FREE on your behalf + FREE inflatable rides
• Placement of 2 banners on the festival grounds
• Optional 10x10 tent
• 50 Festival Admission Tickets
• Inclusion in festival radio ads promoting FREE kids admission & FREE rides on behalf of your comapny.
EATING TENT
SPONSOR: $2,000
• Opportunity to place company banners inside tent
• Ad (3”x4”) in 20,000+ Festival Guides
• Coupon/flyer distribution
• Logo and Link on Festival Website
• Placement of 3’x’8 banner on the festival grounds
• Live stage announcements
• 50 Festival Admission Tickets
• Inclusion in festival radio ads
OHIO HAMBURGER EATING
CHAMPIONSHIP SPONSOR: $2,500
• All contestants will wear hats and t-shirt with the company
logo for added branding and exposure
• Company Representative be introduced prior to the contest to explain the rules
• Company Representative to award the trophies after the announcement of the winners
• Signage on the main stage for maximum exposure
• Logo and Link on Festival Website
• Opportunity to provide prizes
• Ad (3”x4”) in 20,000+ Festival Guides
• Logo and Link on Festival Website
• Placement of one additional 3’x’8 banner on the festival grounds
• Optional 10x10 tent
• 100 Festival Admission Tickets
• Inclusion in all festival media (TV and Radio)
MISS HAMBURGER PAGEANT
CO-SPONSOR: $2,500
•Company Representative to introduce contestants
•Company may provide a judge for the contest
•Opportunity to provide prizes to winners
•Placement of company banners on the stage
•Ad (3”x4”) in 20,000+ Festival Guides
•Logo and Link on Festival Website
•Coupon/flyer distribution
•Placement of a 3’x’8 banner on the festival grounds
•50 Festival Admission Tickets
•Inclusion in festival radio ads
BOBBING FOR BURGERS
CONTEST CO-SPONSOR : $2,500
•Company Rep to introduce contestants or co-emcee contest
•Provide judge for the contest (optional)
•Opportunity to provide prizes
to winners
•Placement of banners on the stage during the contest
• Ad (3”x4”) in 20,000+ Festival Guides
BABY BURGER
CO-SPONSOR: $2,000
• Company Rep to introduce contestants or co-emcee contest
• Provide one or more judges for the contest
• Opportunity to provide prizes to winners
• Placement of company banners on stage during the contest
• Ad (3”x4”) in 20,000+ Festival Guides
• Logo and Link on Festival Website
• Coupon/flyer distribution
• Placement of a 3’x’8 banner on the festival grounds
• 50 Festival Admission Tickets
• Inclusion in festival radio ads
• Logo and Link on Festival Website
•Coupon/flyer distribution
•Placement of a 3’x’8 banner on the festival grounds
•50 Festival Admission Tickets
•Inclusion in festival radio ads
RESTAURANT HAMBURGER COOK-OFF
COMPETITION CO-SPONSOR : $2,500
• Placement of company banners in the Cooking Competition Tent
• Company Representative to introduce contestants during
awards ceremony
• Opportunity to provide a judge for the contest
• Opportunity to provide prizes
• Placement of company banners on the stage during
the awards ceremony
• Ad (3”x4”) in 20,000+ Festival Guides
• Logo and Link on Festival Website
• Placement of one 3’x’8 banner on the festival grounds
• Live Stage Announcements
• 50 Festival Admission Tickets
Drew Cerza
P. (716) 565-4141
[email protected]
WWW.HAMBURGERFESTIVAL.COM