S12
Digital Strategies to Double Your
Business in a Year
Mark A Coudray
Coudray GrowthTechnologies
©2017MarkA.Coudray UsedWithPermission
BeforeWeBegin
Text “ISS Notes” to 33499
MarkA.Coudray
[email protected]
SKYPE:markcoudray
Twitter:@markcoudray
LinkedIn:markcoudray
Facebook:MarkCoudray
©2017MarkA.Coudray UsedWithPermission
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1
The 4 Ways to Grow Your Business
1) AddMoreCustomers
2) IncreaseOrderFrequency
3) IncreaseOrderSize
4) ImproveProcesses&Practices
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Add More Customers
1) UsualFirstChoice
2) TimeConsuming
3) LeastProfitable
4) MostExpensive- 7X
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Increase Order Frequency
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Fill-InOrdersMoreOften
ComplementaryOrders
SpecialEvents
SeasonalPromotions
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Increase Order Size
1) CrossSells
2) Upsells
3) TieredPricing
4) HigherPricedProducts
5) Packages&Bundles
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Improve Processes & Practices
1) Sales&Marketing
2) Production
3) Finance&Administration
4) OutsourcedCapabilities
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The Math Behind It
1) IndependentofEachOther
2) Target20%IncreaseinEach
Order Order New Improved = Net
Size X Freq X Cust X Processes Gain
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The Math Behind It
Order Order New Improved Net
Size X Freq X Cust X Processes = Gain
120% X 120% X 120% X 120% = 207%
125% X 150% X 110% X 125% = 258%
Power of Compounding
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The 80/20 Rule
80% ofYourResults
ComeFrom20% ofYourEfforts
Parreto Principle
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FOCUS
Your Efforts
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Digital Strategies To Double Your Sales
Your Digital Presence/Footprint
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Facebook
LinkedIn
Instagram
Twitter
Website/Blog
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Digital Strategies To Double Your Sales
Automate Your Social Media
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Buffer,Hootsuite,AgoraPulse
SproutSocial,CrowdBooster
Feedly – Tracking
Free- $99/mo
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Digital Strategies To Double Your Sales
Content Marketing
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Educational
Positioning
ExpertAuthority
CommunityConnection
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Digital Strategies To Double Your Sales
Precise Targeted Advertising
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VeryInexpensive$2- $5/day
UsesDataBehindFB,Twitter
RemarketingExtends
CreateLookalikeAudiences
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Digital Strategies To Double Your Sales
Sales Funnel – Set It & Forget It
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LeadGeneration
Capture
Nurture
Convert
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Sales Funnel
Lead Generation
Target
Traffic
Nurture
Engage
Capture
CONVERT
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Digital Strategies To Double Your Sales
Sales Funnel – Set It & Forget It
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BuiltonWordPress(free)
Plug-insaddFunction
ReusableTemplates
SuperFasttoSet-Up
NoCoding
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Digital Strategies To Double Your Sales
Website – What You Need
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DomainName
WordPress
CheapHosting
EmailAccounts
$8.99/yr
Free- $149
$6- $15/mo
$6/mo
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Digital Strategies To Double Your Sales
Website – What You Need
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DragnDropBuilder
NoCoding
ResponsiveDesign
Back-up&Security
CMSSystem
EasytoUse
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Digital Strategies To Double Your Sales
Mail Programs – What You Need
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MailChimp$10/mo
AWeber $49/mo
iContact $52/mo
Drip$49/mo
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Digital Strategies To Double Your Sales
Mail Programs – What You Need
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AR&BroadcastSequences
EmailTemplates
Analytics– OpenRates,etc
MultipleLists
LogicAutomations/Segmentation
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Digital Strategies To Double Your Sales
Landing Pages – What You Need
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LeadPages
$99/mo
10MinuteFunnels $97/mo
ClickFunnels
$97/mo
OptimizePress
$99+$37/mo
Instabuilder
$97
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Digital Strategies To Double Your Sales
Landing Pages – What You Need
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DragnDropBuilder
EasyCloning
VideoTutorials
Back-up&Security
IntegrationwithMail
EasytoUse
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Digital Strategies To Double Your Sales
Web-to-Print
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DesignLab
WebstoresforClients
CollectofOrderingInformation
AnalyticPerformanceTracking
EasyCloningofTemplatedSites
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Digital Strategies To Double Your Sales
Sales Automation – CRM Systems
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Pipedrive
ZoHo
Insightly
ActiveCampaign
Infusionsoft
Hubspot
$10- $21/user/mo
$40/user/mo
$49/user/mo
$73/mo 2500contacts
$199- $399/mo
$800/mo
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Digital Strategies To Double Your Sales
Sales Automation – CRM Systems
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WorkflowAutomation
LeadScoring
PipelineTracking
CampaignAutomation
EmailAutomation
AnalyticDashboard
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CONTROL Your
TIME
Poor People Spend Time
Rich People Invest Save Time
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Poor People SPEND Time
The Rich Invest To
Save Time
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Summar y
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4WaystoGrowYourBusiness
FocusYourPriorities
EstablishYourDigitalFootprint
FillYourSalesFunnels
ChoosetheRightTools
FindTimetoImplement
LeverageYourTimeforMaxResults
©2017MarkA.Coudray UsedWithPermission
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ContactInformation
Text “ISS Notes” to 33499
MarkA.Coudray
[email protected]
SKYPE:markcoudray
Twitter:@markcoudray
LinkedIn:markcoudray
Facebook:MarkCoudray
©2017MarkA.Coudray UsedWithPermission
www.issshows.com/SlideNumber
©2017MarkA.CoudrayWIthPermission
11