value food ideas living
good
value
good
food
good
ideas
good
living
your guide to the
life
What is good?
Original, informative, reliable and inspiring,
is a magazine distinctly, wonderfully
and refreshingly different to any other in the UAE.
Take a look around. You won’t find anything quite like us.
Tell me more
is a unique title that makes
life in the region easier, better and
simpler, changing the way you
shop, eat and live. A magazine that
allows you to live well for less.
Who wants more bang
for their buck? We all do.
The antidote to mass
consumption in an economic
climate where we are all
conscious of how many
dirhams we’re spending,
navigates consumer
products and services to find
the best value for readers.
We’ll do the research,
the phoning around and
schlepping all over town then
tell our readers what they
need to know. From finding
the quickest car registration
centre and the cheapest
supermarket to trialling longlasting manicures and failsafe 15-minute recipes, we’re
the UAE experts you want on
speed dial.
Informed. Objective. Credible. Inspirational.
What do we
believe in?
Go on, get under our skin.
We’re the ‘why didn’t I think of that?’ idea you
share on Pinterest, the shortcut that you’re
thankful for each time you drive home, the a-ha
moment, that emergency gift you keep stashed in
the wardrobe, your little black book, that factoid
that always impresses, the hot topic at the dinner
party, breakfast table and water-cooler.
good
value
good
food
good
living
good
ideas
We get around
Truly rooted in the community,
exists
on the pages of the magazine, but also online,
through social media and on the radio waves.
We even treat our readers to special events,
workshops and little extras, keeping them in
touch with experts, entrepreneurs, tastemakers
and local talent.
Inside every issue
You can count on
for…
Price
comparisons
Are you being
ripped off? Are
you sure? Packed
with pages you’ll
pull out and talk
about, we put
services, products
and promises to
the test.
Recipes
Designed to make
life easier,
’s
monthly food section
is full of simple
recipes, innovative
meal plans and
insights from the
UAE’s finest foodies.
Inspiring
ideas
Taking a fresh
look at your life
and everything
in it,
is full
of savvy tricks
to save time,
money, space
and stress.
You’re welcome.
Wellness
’s health and
well-being section
is a no nonsense
guide to getting the
most for your time
and money.
How to guides
A little bit of help
dealing with the
ever-changing rules
and regulations of
expat living, plus
step-by-step ways
to improve your
home, health and
finances.
Added extras
We’re all about
the value, so you’ll
find stickers,
downloadable
designs, templates
and practical goodies
in every issue.
Around town
From checking out
the latest property
prices to helping you
get involved in UAE
charities,
is all
about the community
we live in.
The good reader
magazine is the essential companion to expat professionals and household
decision-makers who want to live life well. The
reader mixes labels with high
street brands, shops for convenience as well as price and is happy to pay Salik because
it makes commuting easier. They seek out new cultural experiences such as farmer’s
markets and art fairs and they’re just as likely to drive a Ford Focus as they are a 7 Series
BMW – because to them, value is a mind set, not a salary.
Ethnic demographic breakdown
Arabic expats
UAE
Nationals
Western expats
Dhs25,000
The
reader’s median
salary
Dhs12,000
The
reader’s
discretionary
spend each
month
Asian expats
Get involved in the biggest
expat launch of the year
✽ Sampler sponsorship
There is the opportunity for one partner to sponsor a sampler of
with 25,000
copies distributed through nine different media including magazines, newspapers and
online flip-books in the first week of launch.
✽ Sponsored sections in the magazine
There will be opportunities to sponsor sections, concepts and executions, including
stickers and inserts.
✽ Sponsored events
The
launch event will be an entertaining, interactive evening with sponsorship
opportunities including invitations, food tastings, at-event branding, and take-home
sampling.
will also host reader events throughout the year.
Circulation and retail reach
15,000
circulation
Monthly
Dhs10
With interactive
content and video.
val stam
ro
p
p
p
stamp of
You can trust it when you see this.
The
seal of approval will be
given to outlets featured in
and deemed to meet the value and
quality standards of the magazine.
This seal will be an icon for readers
to identify brands and outlets
recommended by good.
Think you deserve one?
Email [email protected].
a
good seal
of approval
l·
va
will be circulated
in key expat frequented
locations throughout
the UAE including:
cafés, spas, craft
fairs, farmers’
markets, residential
towers, health clinics,
nurseries, real estate
agencies and moving
companies.
is also
available in a digital
format through
approval ·
s
of
The magazine will be
available at all retail
outlets with prominence
in…
✽ Choithram
✽ Milk & Honey
✽ Organic Foods Café
✽ Borders
✽ Park ‘n’ Shop
In the launch month
will also have
prominent displays in all
major supermarkets and
magazine outlets.
of appr
mp
o
ta
The
circulation will
be targeted at residents
here in the UAE, both the
newly arrived and longterm dwellers. As the
demographic audience
has a wide ethnic reach,
the depth of circulation
will reflect this.
Advertising rates and specs
REGULAR POSITIONS
Double Page Spread
Full Page
Half Page
Quarter Page
Classified box
6,650
3,500
2,500
1,500
350
PREMIUM POSITIONS
US$
Outside Back Cover
7,700
Inside Front Cover
6,300
Page-16,300
Inside Back Cover
5,950
CREATIVE SOLUTIONS
International media
representatives
US$
US$
Front Cover Reverse Gatefold (2 pages)
13,250
Inside Front Cover Gatefold (3 pages)
17,000
ROP Gatefold
10,150
Bookmark10,500
Belly Band
10,000
SERIES DISCOUNT
3-5 insertions
6-9 insertions
10+ insertions
Booking: 10th of month prior to publication
Material: 15th of month prior to publication
Cancellation: 5th of month prior to publication
On Sale Date: 24th of the month
5%
10%
15%
DPS
Trim:
270 x 412
(mm)
Type:
245 x 390
(mm)
Full page
Trim:
270 x 206
(mm)
Type:
245 x 182
(mm)
Half page
horizontal
Type:
123 x 182
(mm)
Half page
vertical
Type:
245 x 88
(mm)
Quarter
page
Type:
123 x 88
(mm)
Classifieds
Type:
56 x 56
(mm)
Digital media format
✽ The artwork should be a press ready PDF file (version 1.3)
generated through Illustrator/Quark Xpress or InDesign, saved
on maximum resolution (300 dpi) in actual size with bleed and
crop marks
✽ All files must be CMYK format and all black text as over print
✽ For bleed size add 3mm extra on all four sides after trim
marks
✽ Image loss in the gutter 3mm either side
✽ Ensure that text is at least 10mm inside from the crop marks
✽ If text runs across a DPS please ensure that the text is 10mm
away from the gutter on either side
✽ A colour printout of the saved artwork should be sent for
reference along with the CD. Colour prints/digital proofs supplied
will be used only as a guideline and the advertisements will be
reproduced as per the data/specifics supplied on the CD
General information
✽ 12 issues per year
✽ Standard agency commission rates apply
✽ Additional creative solutions available on request
AUSTRALIA/NEW ZEALAND: Okeeffe Media;
Tel + 61 89 447 2734, [email protected]
BENELUX: M.P.S. Benelux; Tel +322 720 9799,
[email protected]
china: Publicitas Advertising;
Tel +86 10 5879 5885
FRANCE: IMM International; Tel +331 40 1300 30,
[email protected]
germany: IMV Internationale Medien
Vermarktung GmbH; Tel +49 8151 550 8959,
[email protected]
HONG KONG/malaysia/THAILAND:
Sonney Media Networks; Tel +852 2151 2351,
[email protected]
INDIA: Media Star; Tel +91 22 4220 2103,
[email protected]
ITALY: IMM Italia; Tel +39 023 653 4433,
[email protected]
JAPAN: Tandem Inc.; Tel + 81 3 3541 4166,
[email protected]
NETHERLANDS: GIO Media; Tel +31 6 2223 8420,
[email protected]
sOuth Africa: Ndure; Tel: +27 84 701 2479,
[email protected]
Spain: IMM International; Tel +331 40 1300 30,
[email protected]
TURKEY: Media Ltd.; Tel +90 212 275 51 52, [email protected]
UK: Spafax Inflight Media; Tel +44 207 906 2001,
[email protected]
USA: Totem Brand Stories; Tel +212 896 3846,
[email protected]
For advertising enquiries, contact:
[email protected] (+971 4 427 3449)
[email protected] (+971 4 427 3453)
Head Office
PO Box 2331, Dubai, UAE
Tel: +971 4 427 3000
Fax: +971 4 428 2274
Email: [email protected]
NOT ANOTHER generic MAGAZINE
Dubai Media City
Motivate Publishing FZ LLC,
Building 8, Dubai, UAE
Tel: +971 4 390 3550
Fax: +971 4 390 4845
Abu Dhabi
PO Box 43072, Abu Dhabi, UAE
Tel: +971 2 677 2005
Fax: +971 2 677 0124
Email: [email protected]
London
Motivate Publishing Ltd Acre
House, 11/15 William Road
London NW1 3ER, UK
Email: [email protected]