Entrepreneurship BUNDLE 1 Planning and Organizing a Business
Essential Outcome Students investigate the nature of small business and entrepreneurship.
Standards & Indicators 9.1.1, 9.1.2, 9.1.3, 9.1.4, 9.1.5, 9.1.6, 9.1.7, 9.1.8, 9.1.9, 9.1.10, 9.1.11
Declarative Knowledge (What they will know)
Learning
Goals
Organizing
Ideas
Details
Vocabulary
1.
2.
Procedural Knowledge (What they will do)
Students will define entrepreneurship.
Students will examine reasons for, motives, and
explore behavioral characteristics of being an
entrepreneur.
3. Students will assess the advantages of owning a
business.
4. Students will categorize types of businesses and
describe franchise operations, and home based
businesses.
5. Students will assess and evaluate various ways to
start a business.
6. Students will investigate opportunities for
international trade.
7. Students will summarize the influence of technology
as it relates to small business.
(The Concepts taught)
Planning and Organizing a Business.
Processes
(The actions the students will perform)
(Activities or actions -write, use, identify)
Skills
(Applied knowledge the student will execute)
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Entrepreneurship Bundle 2 Economics
Essential Outcome - Students understand the economic principles and concepts fundamental to
business operations.
Standards & Indicators 3.1.1, 3.1.2, 3.1.3, 3.1.4, 3.1.5, 3.1.6
Declarative Knowledge (What they will know)
Students will assess the role of competition in
marketing
2. Students will determine relationships among total
revenue, marginal revenue, output, and profit.
3. Students will explain the economic impact of interest
rate fluctuations
4. Students will determine the impact of business
cycles on business activities
5. Students will understand economics systems and
supply and demand
(The Concepts taught)
Economics
Processes
(The actions the students will perform)
Details
(Activities or actions -write, use, identify)
Skills
(Applied knowledge the student will execute)
Vocabulary
Words essential to this bundle.
Learning
Goals
Organizing
Ideas
1.
Procedural Knowledge (What they will do)
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Entrepreneurship Bundle 3 Business Law
Essential Outcome Students understand business’s responsibility to know, abide by, and enforce
laws and regulation that affect business operations and transactions
Standards & Indicators 1.1.1, 1.1.2, 1.1.3, 1.1.4, 1.1.5, 8.1.1
Declarative Knowledge (What they will know)
Learning
Goals
Organizing
Ideas
Details
Vocabulary
1.
Procedural Knowledge (What they will do)
Students will describe legal issues affecting
businesses.
2. Students will select a form of business
ownership
3. Students will explain the nature of personnel
and tax regulations on business.
4. Students will develop strategies for
legal/government compliance.
(The Concepts taught)
Business Law
Processes
(The actions the students will perform)
(Activities or actions -write, use, identify)
Skills
(Applied knowledge the student will execute)
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Entrepreneurship Bundles 4 and 5 Financial Analysis
Essential Outcome Students will understand the role of finance as it applies to the entrepreneur
Standards & Indicators 5.1.1, 5.1.2, 5.1.3, 5.1.4, 5.1.5, 5.1.6, 5.1.7, 5.1.8, 5.1.10, 5.1.11, 5.1.12, 5.2.2, 5.2.3, 5.2.4, 5.2.8
Declarative Knowledge (What they will know)
1. Students will explain the nature of capital
Learning
investments and identify speculative business
risks.
Goals
Procedural Knowledge (What they will do)
Processes
(The actions the students will perform)
Skills
(Applied knowledge the student will execute)
2.
Organizing
Ideas
Details
Vocabulary
Students will establish investment goals and
objectives
3. Students will explain sources of financial
assistance and understand financing issues
concerning business credit.
4. Students will develop a company or department
budget using tools, strategies, and systems used
to maintain, monitor, control, and plan the use of
financial resources.
5. Students will project cash needed to open a
business, forecast sales, and implement
procedures for managing debt.
(The Concepts taught)
Financial Analysis
(Activities or actions -write, use, identify)
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Entrepreneurship Bundle 6 Distribution
Essential Outcome Students acquire functional knowledge of distribution
Standards & Indicators 2.1.1, 2.1.3, 2.1.4
Declarative Knowledge (What they will know)
Learning
Goals
1.
2.
3.
Students will select channels of distribution
Students will explain the nature of channel
strategies
Students will coordinate distribution with other
marketing functions.
Organizing
Ideas
Details
(The Concepts taught)
Distribution
Vocabulary
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(Activities or actions -write, use, identify)
Procedural Knowledge (What they will do)
Processes
(The actions the students will perform)
Skills
(Applied knowledge the student will execute)
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Entrepreneurship Bundle 7 Marketing
Essential Outcome Students understand tools strategies, and systems needed to access, process, maintain,
evaluate, and disseminate information to assist business decision making.
Standards & Indicators 7.1.5, 7.1.6, 7.1.7
Declarative Knowledge (What they will know)
Learning
Goals
1.
2.
3.
Students will identify market segments
Students will select a target market
Students will explain the nature of marketinginformation management systems.
Organizing
Ideas
Details
(The Concepts taught)
Marketing
Vocabulary
Words essential to this bundle.
(Activities or actions -write, use, identify)
Procedural Knowledge (What they will do)
Processes
(The actions the students will perform)
Skills
(Applied knowledge the student will execute)
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Entrepreneurship Bundle 8 Pricing
Essential Outcome Students understand concepts and strategies utilized in determining and adjusting prices
to maximize return.
Standards & Indicators 10.1.1, 10.1.2, 10.1.5, 10.1.6, 10.1.8, 10.1.9, 10.1.1, 10.1.11, 10.1.12
Declarative Knowledge (What they will know)
Learning
Goals
1.
2.
3.
4.
Students will understand factors affecting pricing
function, legal considerations for pricing, and the role
of business ethics in pricing.
Students will describe the difference between fixed and
variable costs
Students will select pricing strategies and calculate
break-even points and net sales.
Students will understand mark-ups and mark-downs
Procedural Knowledge (What they will do)
Processes
(The actions the students will perform)
Skills
(Applied knowledge the student will execute)
5.
Organizing
Ideas
Details
(The Concepts taught)
Pricing
Vocabulary
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(Activities or actions -write, use, identify)
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Entrepreneurship Bundle 9 Product/Service Management
Essential Outcome Students understand the concepts and processes needed to develop, maintain, and
improve a product or service mix in response to market opportunities.
Standards & Indicators 11.1.1, 11.1.2, 11.1.3, 11.1.4
Declarative Knowledge (What they will know)
Learning
Goals
1.
2.
3.
4.
Students will identify a product to fill customer need.
Students will explain the nature of branding
Students will plan a product/service mix.
Students will evaluate customer experience
Organizing
Ideas
Details
(The Concepts taught)
Product/Service Management
Vocabulary
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(Activities or actions -write, use, identify)
Procedural Knowledge (What they will do)
Processes
(The actions the students will perform)
Skills
(Applied knowledge the student will execute)
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Entrepreneurship Bundle 10 Promotion
Essential Outcome Students understand the concepts needed to communicate information about product,
services, images, and/or ideas to influence behavior.
Standards & Indicators 12.1.1, 12.1.2, 12.1.3, 12.1.4, 12.1.6, 12.1.7, 12.1.8
Declarative Knowledge (What they will know)
Learning
Goals
Organizing
Ideas
Details
Vocabulary
1.
2.
Procedural Knowledge (What they will do)
Students will describe the nature of a promotional plan
Students will explain the nature of a promotional plan
and direct advertising strategies.
3.
Students will describe the use of business ethics in
promotion.
4.
Students will develop a promotional plan.
5.
Students will prepare a promotional budget and
coordinate activities in the promotion mix.
(The Concepts taught)
Promotion
Processes
(The actions the students will perform)
(Activities or actions -write, use, identify)
Skills
(Applied knowledge the student will execute)
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Entrepreneurship Bundle 11 Selling
Essential Outcome Students employ the concepts necessary to maintain client relationships
Standards & Indicators 14.1.1, 14.1.2, 14.1.3
Declarative Knowledge (What they will know)
Learning
Goals
1. Students will explain key factors in building a clientele.
2. Students will explain business ethics in selling.
3. Students will describe the nature of selling regulations.
Organizing
Ideas
Details
(The Concepts taught)
Selling
Vocabulary
Words essential to this bundle.
(Activities or actions -write, use, identify)
Procedural Knowledge (What they will do)
Processes
(The actions the students will perform)
Skills
(Applied knowledge the student will execute)
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Entrepreneurship Bundle 12 Operations
Essential Outcome Students understand the processes and systems implemented to monitor, plan, and
control, the day-to-day activities required for continued business functioning.
Standards & Indicators 8.1.2, 8.1.3, 8.1.7, 8.1.10, 8.1.11, 8.1.12, 8.1.13
Declarative Knowledge (What they will know)
Learning
Goals
Organizing
Ideas
Details
Vocabulary
1.
2.
Procedural Knowledge (What they will do)
Students will learn to schedule employees
Students will explain the nature of overhead/operating
costs
3. Students will understand controlling the use of
supplies.
4. Students will describe health and safety regulations in
business.
5. Students will develop strategies to protect workplace
security.
6. Students will establish safety policies and procedures.
(The Concepts taught)
Operations
Processes
(The actions the students will perform)
(Activities or actions -write, use, identify)
Skills
(Applied knowledge the student will execute)
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Entrepreneurship Bundle 13 Professional Development
Essential Outcome Students understand concepts, tools, and strategies, used to explore, obtain, and develop
in a business career.
Standards & Indicators 13.1.3, 13.1.4, 13.1.5
Declarative Knowledge (What they will know)
Learning
Goals
1.
2.
3.
Students will develop networking connections
Students will recognize the value of trade shows,
conferences, and conventions.
Students will develop organization and internet
resources.
Organizing
Ideas
Details
(The Concepts taught)
Professional Development
Vocabulary
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(Activities or actions -write, use, identify)
Procedural Knowledge (What they will do)
Processes
(The actions the students will perform)
Skills
(Applied knowledge the student will execute)
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Entrepreneurship Bundle 14 Emotional Intelligence
Essential Outcome Students understand techniques, strategies, and systems used to foster self-understanding
and enhanced relationships with others.
Standards & Indicators 4.1.1, 4.1.2, 4.1.3, 4.1.4, 4.1.5, 4.1.6, 4.1.7
Declarative Knowledge (What they will know)
Learning
Goals
Organizing
Ideas
Details
Vocabulary
1.
Procedural Knowledge (What they will do)
Students will learn to lead change, resolve conflicts,
encourage team building, recognize others for their
contributions, and coach others.
2. Students will explain the role of management in
customer relations
3. Students will reinforce service orientation through
communication.
(The Concepts taught)
Emotional Intelligence
Processes
(The actions the students will perform)
(Activities or actions -write, use, identify)
Skills
(Applied knowledge the student will execute)
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Entrepreneurship Bundle 15 Human Resource Management and Strategic Management
Essential Outcome
Students understand how businesses are organized and the tools and systems used to control the
organization/department, and how to organize its human resources.
Standards & Indicators 6.1.2, 6.1.3, 6.1.4, 6.1.5, 6.1.6, 6.1.7, 6.1.9, 6.1.10, 15.1.1, 15.1.2, 15.1.3, 15.1.4, 15.1.5
Declarative Knowledge (What they will know)
Learning
Goals
Organizing
Ideas
Details
Vocabulary
Human Resource Management
1. Students will explain the nature of wage and benefit
programs
2. Students will understand all steps of hiring process.
3. Students will explain the role of training and human
resource development.
4. Students will assess motivational techniques and learn
to recognize/reward employees to increase
performance levels
Strategic Management
1. Students will explain the nature of business plans
2. Students will recognize the components of a business
plan
3. Students will develop a business plan.
4. Students will define and write a business mission
5. Students will develop company goals/objectives.
(The Concepts taught)
Human Resource Management
Strategic Management
(Activities or actions -write, use, identify)
Procedural Knowledge (What they will do)
Processes
(The actions the students will perform)
Skills
(Applied knowledge the student will execute)
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Revised 2010