Welcome to the NSDC family
NSDC Leadership’s Message
“We warmly welcome you aboard as our Training Partner and look forward to
a long-standing and a successful relationship. Through this partnership, we
want you to help us communicate all our stakeholders 4 basic things - utility
of the NSDC certificate, productivity of the certificate, companies
understanding the value of the certificate and the whole process creating an
impact for the betterment of the society. We are more than keen to assist you
in all your efforts to make this skilling program a success.”
- Mr. Manish Kumar, Managing Director and CEO, NSDC
Leading the efforts for a skilled Indian workforce
The NSDC is a pioneering Public Private Partnership facilitating skill training and
upgradation of the growing Indian workforce.
Monitoring & MIS
Skill Development Management
System (SDMS)
About us
Useful Links
Leading the efforts for a skilled Indian workforce
The NSDC is a pioneering Public Private Partnership facilitating skill training and
upgradation of the growing Indian workforce.
Monitoring & MIS
Skill Development Management
System (SDMS)
Monitoring Policy
Documents & Templates
Contact Details
About Us
The National Skill Development Corporation India (NSDC) is a one of its kind, Public
Private Partnership in India. It aims to promote skill development by catalyzing creation
of large, quality, for-profit vocational institutions. It provides funding to build scalable,
for-profit vocational training initiatives. Its mandate is also to enable support systems
such as quality assurance, information systems and train the trainer academies either
directly or through partnerships.
Vision
The NSDC was set up as part of a national skill development mission to fulfill the growing need in India for skilled
manpower across sectors and narrow the existing gap between the demand and supply of skills. The Finance Minister
announced the formation of the National Skill Development Corporation (NSDC) in his Budget Speech (2008-09):
"...There is a compelling need to launch a world class skill development program in Mission mode that will address the
challenge of imparting the skills required by a growing economy. Both the structure and the leadership of the Mission
must be such that the program can be scaled up quickly to cover the whole country."
Mission Statement
• Upgrade skills to international standards through significant industry involvement and develop necessary
frameworks for standards, curriculum and quality assurance
• Enhance, support and coordinate private sector initiatives for skill development through appropriate Public-Private
Partnership (PPP) models; strive for significant operational and financial involvement from the private sector
• Focus on underprivileged sections of society and backward regions of the country thereby enabling a move out of
poverty; similarly, focus significantly on the unorganized or informal sector workforce.
• Play the role of a "market-maker" by bringing financing, particularly in sectors where market mechanisms are
ineffective or missing
• Prioritize initiatives that can have a multiplier or catalytic effect as opposed to one-off impact
To know more, please visit the NSDC Website: http://nsdcindia.org/index.aspx
Monitoring Policy
Contract monitoring
(Data validation, financial
and technical monitoring
of projects)
Qualitative &
Quantitative reports
Disbursement
process
Overall activities of
monitoring team
Data analysis and
performance
(Risk, deviation etc.)
Data collection
and consolidation
through SDMS
Quality compliance
(courses offered by
partners are preapproved
by NSDC)
Monitoring Policy
Partner Performance Review Mechanism
Performance review
Technical performance
Quality Compliance
Financial performance
Monthly processes
Quarterly processes
Annual process
Disbursement
• Monthly reports on
SDMS
• Details of
partnership under
other state and
Central
Government
funded schemes
• Analysis of the
achievements
made quarter on
quarter since start
of project
• Utilization
Certificate
• Conference Calls
• Site Visits
• Call Validation
• Analysis and
compilation of
financial
statements etc.
• Management Audit
• Analysis of fund
disbursement
request
• Evaluation of
partners based on
milestones
achieved against
fund disbursement
Monitoring Policy
Guiding Principles for partners
 Update details of enrollments/trainings on a Real-time basis on SDMS.
 The data provided should be complete, accurate and valid.
 Submit quarterly utilization certificates (UC) every quarter by the 15th of next month.
 Highlight concerns and issues to NSDC over Quarterly conference calls.
 Provide other information like details of trainings done under other state or central government
funded schemes.
 Provide other important information related to NSDC project which is required by any of our
stakeholders.
Monitoring Policy
Good Governance Practices
S. No.
Item
Description
1.
Internal Audit System
Partners should appoint third party internal auditor to provide higher level of assurance regarding the
validity of operations of their activities.
2.
Procurement process
Partners should have a formal process for procurement in order to stabilize the systems and processes
in the organization.
Partners should have documented policies and plans in every facet of the functioning of the
organization as part of good corporate governance.
3.
Insurance of assets
Partners should ensure adequate insurance cover of the assets of the organization.
4.
Fixed Asset Register
Fixed Assets register should be maintained depicting full details of the assets either in soft or hard
copy which is verified by the management.
5.
Physical Verification of
Assets
Partners should undertake periodic physical verification of assets and document the finding of the
verification procedure. The physical verification should provide the details of the assets regarding their
location and existence and state of them like, obsolete, condemned etc.
6.
Statutory compliances
Partners need to ensure depositing their statutory dues and securing necessary compliance in timely
manner. The capacity of finance & accounting staff should be build through proper training to avoid
any legal complications.
Monitoring Policy
Good Governance Practices
S. No.
Item
Description
7.
Booking of income/
expenses
Partners should ensure that all incomes and expenses are correctly and timely booked.
8.
Charge on assets in
favor of NSDC
Partners are required to create charge on assets in favor of NSDC by filing Form 8 with ROC.
9.
Related Party
transactions
Partners should ensure that all the related party transaction are reported and are at arm’s length basis
with full disclosure.
10.
Fund utilization as
agreed in agreement
Fund utilization should be as per the business plan proposed in the agreement. Any deviation from plan
utilization of funds should be avoided. In case of any digression, the same should be immediately
reported to NSDC or permission of NSDC be sought.
11.
Investment of
unutilized funds
Unutilized funds should be invested only in FDs and no incorporate deposits should be allowed.
Monitoring Policy
Compliance to the Training & Placement Criteria
Training
Placement
Post-placement
Candidates completing
a training program are
deemed to be trained
only
after
their
certification is done
either
by
training
partner or any other
certifying agency.
• Training providers are advised to keep
required proof of placement
duly
countersigned by the Employer and the
candidate.
• Trainees are deemed placed if :-
Training Partners are
advised to conduct
post
placement
counseling as well as
tracking.
a) Trainees successfully complete the
course but want to pursue further
studies
b) Trainees successfully complete the
course but desire to start his/her own
Business
c) Trainees successfully complete the
course and are selected in their Job
Interview but decline to join
Skill Development Management System (SDMS)
The SDMS Portal allows our partners to reports their progress to us on a regular basis. The
following data is to be provided by partners through SDMS:
•
•
•
•
•
•
•
Candidate Information
Training Centre details
Master list of all S&QA Approved Courses
Training Calendar
Annual Plans
Utilization Certificates
Candidate Recruitment and Placement details
•
All partners are provided log-in IDs to manage
the data that is reported to NSDC
•
The portal allows partners to track their
performance through performance dashboards.
•
The
portal
has
been
integrated
with
Monster.com to assist partners in the placing
candidates.
The training manual can be downloaded via this link.
Documents & Templates
Documents
•
Monitoring Policy
Social Data
•
Monthly MIS – Candidate Details
Financial Data
•
Utilization Certificate
•
Utilization Certificate – Annexure
•
Centre level financial performance
Monitoring Team - Contact Details
Abhishek Hegde
Head-MIS &Monitoring
E:[email protected]
T: +91-11-47451600-10
Neelabh Sangal
Associate - MIS & Monitoring
E: [email protected]
T: +91-11-47451600-10, Ext.-330
M: +91-9871151705
Rajat Sachdeva
MIS & Monitoring
E: [email protected]
T: +91-11-47451600-10, Ext.-320
M: +91-9999198526
Using NSDC Branding
NSDC expectations of Partners
• Honesty & transparency in communications about project/ association with NSDC
• Consistency in mentions about status of NSDC
• Consistency in usage of NSDC logo on certificates handed over to trainees
• Observe brand guidelines for partners
Honesty & Transparency – NSDC view
• Not make premature announcements to media or on company communication going out to
external stakeholders about impending linkage with NSDC till advised by NSDC
• In case of media coming to know in advance about proposed deal with NSDC, direct them to
NSDC
• Be factual in communication with media/stakeholders about the kind of deal entered into
with NSDC
Consistency in mentions of NSDC – NSDC view
• Don’t say that NSDC is Government of India undertaking but state that NSDC is a Public
Private Partnership promoted by the Union Ministry of Finance, with 49% equity held by the
Government of India
• Say that NSDC is a not-for-profit company set up by the Ministry of Finance under Section 25
of the Companies Act with the mandate to skill 150 million people by 2022 in 20 focus
sectors and the unorganized segment
Using NSDC Branding
Use of NSDC logo – NSDC view
•
•
Use NSDC logo exactly the way NSDC does
Don’t make any changes at all to NSDC logo, if using it on certificates & other brand
communication
Brand guidelines – NSDC view
•
•
Organizations where NSDC funding involves some equity infusion by NSDC in any form –
Concerned Organization should refer to itself as “NSDC Partner Company”
Organizations where NSDC funding does not involve any equity involvement by NSDC in any
form – Concerned Organization should mention “Funded by NSDC”
Public Relations: Some media related Dos and Don’ts
We are aware that most of you would already have your PR agencies to support your initiatives but it is always
important to keep certain Media related Dos and Don’t in mind while interacting with them with regard to the National
Skill Development Program
Some Dos:
•
We request that any communication around the Skills Mission and the National Skill Development Corporation be
notified to the Communications team, in advance if possible
•
Please notify and forward relevant information requests or commitments to our Public Relations partner (Ogilvy
PR) or NSDC Corporate Communications
•
We recommend that before any media engagement, we mutually decide upon the key messages that you want to
deliver with the PR Team, and ensure that you create opportunities to deliver them
•
Request our communications team for an updated factsheet before you plan your media engagements
Some Don'ts:
•
Please avoid extensive one-to-one discussions of anything controversial with the media. This will get reported in
detail and detract from the main focus. You can always notify us in case of any queries or information that you
need to get back with to a journalist
•
Don't make commitments to send general information. Indian media love soliciting "general information." Please
ask them to be specific about info requests.
•
Don’t let false charges, facts or figures offered by a reporter stand uncorrected.
•
Remember no information shared with media is “off the record”
•
Do not get provoked
•
Do not overlap your answers with the reporter’s question – Begin your answer when the reporter in finished.
•
Do not repeat a journalist’s negative statement or slurs: Frame your reply as a positive statement.
•
Never argue
Promotional Videos and TV Commercials
NSDC launched it’s ‘Hunar Hai To Kadar Hai’ campaign in Feb ‘14
The two TV Commercials targeting Automobile and Retail sector are available
on YouTube at the following:
Male (Auto):
http://www.youtube.com/watch?v=Yt9h5CPnxyA
Female (Retail): http://www.youtube.com/watch?v=cjtB3j1OskY
The commercials could be used by the partners for their regional/ local
promotional activities, display counters at their training centers etc. The TVCs
an enclosed with this presentation.
NSDC has created an animation video to promote PMKVY. The video is available
on YouTube channel at the following:
PMKVY: https://www.youtube.com/watch?v=0GfekgnR0sQ,
https://www.youtube.com/watch?v=JAwYeipbfHE
NSDC has created a set of posters for promoting STAR scheme across the
country. Translated in 13 languages, these posters could be customized by the
partners with their center details.
To download visit: http://www.nsdcindia.org/our-work/advocacy.aspx
Social Media Campaign & PR Initiatives
• We have a very active facebook page, with over 10,000 fans currently.
• Daily post covering all the important events and activities in the skilling
ecosystem.
• Like Us at: https://www.facebook.com/NSDCIndiaOfficial, also ask all your
trainees, trainers and employees to follow us on facebook.
• NSDC has created an active YouTube library of over 100 video and case studies.
• Follow Us at: http://www.youtube.com/user/nsdcindiaofficial, also ask all your
trainees, trainers and employees to subscribe to our YouTube channel.
• We have an active Twitter handle, with over 1150 followers.
• Daily tweets covering daily activities and Live tweeting from important events.
• Follow Us at: https://twitter.com/NSDCINDIA , also ask all your trainees, trainers
and employees to follow us on Twitter
• NSDC is more than happy to talk about your achievements and announcements
in the media. You can always write to our communication team to build and
execute idea (s) you think will work in your region /city/ district
• Send us authored articles/opinion piece/case studies and latest announcements
etc. and we will help you get media mileage locally and nationally
Communication & Advocacy Team - Contact Details
Prateek Agarwal
Associate - Communication & Advocacy
E: [email protected]
T: +91-11-47451600-10, Ext.-322
M: +91-9873873264