Strategy and Society
As analysed by Porter and Kramer
Hypothesis
• Companies are focusing on wrong aspects
related to CSR
• A more integrated strategy would be more
beneficial for society
Focus on every area
Examples
• McDonald’s changing their packaging
• DuPont reducing energy waste
Recommended Approaches
• Businesses and societies need each other
• Select issues that intersect with its
particular business
• Start thinking Corporate Social Integration
Conclusion
• Shared Value: Any decision benefits the
business and the society
• Actions speak louder that words