BMI 3C0 Unit 1 Review
 Create teams 4 teams
 Each team will have 3 turns
 When it’s your turn you will select 1 member to do the
guessing
 His/her back will be to the screen, unable to see
 The rest of the team sits facing the screen
 There are 4 items on each slide
 Your team will have 1 minutes to get the guesser to guess all 4
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terms
The items will come up one at a time as you guess
No spelling, counting, charades, or using any form of the word, do
‘sounds like’
You may pass and come back to an item
1 point per item – max. 4 points per turn
 Raghavan
 Suzuki
 Grizzly
 Environment
 Logo
 Invention
 Product Life Cycle
 Package
 Slogan
 Brand
 Hancock
 Innovation
 Introduction
 Fad
 Positioning
 Jingle
 Hancock
 Maturity
 Functions of Packaging
 Trend
 Decision Point
 Seasonal
 Convenience
 Ansoff’s Matrix
 Fad
 Decline
 Product Development
 Product Life Cycle
 Product
 Quality
 Niche
 Ansoff’s Matrix
 Growth
 Decision Point
 Market Development
 Benefit Positioning
 Target Positioning
 Market Development
 Brand Extension
 Environmental Friendliness
 Generic Brand
 Licensing
 Consolidation
 Diversification
 Private Brand
 Protection
 Brand Acquisition
 Ansoff’s Matrix
 Corporate Brand
 Information
 Co-branding
 Diversification