L16 –
Section A – Question 1 b)
Genre and Preparation
Unit G325: Critical Perspectives in
Media
Thursday 2nd May 2013
Aims & Objectives
• Re-cap prior learning in relation to what is
expected of you for this Section of the exam.
• Go through the Key Concept Genre and establish
and introduce some new theories YOU SHOULD
apply in the exam IF you get a question for Genre.
• Plan and complete a Practice question on Genre.
• Review the learning.
Why?
AO2
Apply knowledge
and understanding
to show how
meanings are
created when
analyzing media
products and
evaluating your own
practical work
(Section A)
This will be different
dependent on what Question
you have to answer in the
exam.
Genre –
What elements of ‘repetition’ (Steve Neale) and ‘difference’ (Steve Neale) are there in
the trailer compared to others from the Soap Opera genre?
e.g The ‘repeated’ theme of a working class community or “kitchen sink” feel to the
narrative of the trailer.
Roland Barthes ‘Enigma codes’ theory – Can the audience identify any clues that would
entice them into consuming this text OR does it say anything about the genre itself?
This is theory YOU MUST apply in the exam IF you get a question for Genre.
Genre Theory
We are going to go through some Genre theory that WILL improve the overall
quality of an answer given for “analysing one of your coursework productions in
relation to the concept of Genre” – 25 Marks (OCR)
YOU MUST make notes on what we cover and complete some of the tasks
that will be set as go through it.
Nicholas Abercrombie
“Television producers set out to exploit genre conventions”
What did you exploit in your trailer?
YOU MUST watch the trailer and identify x2-3 examples.
Kate Wales
“Genre is an inter-textual concept”
In what ways does your trailer provide some form of Intertextuality?
YOU MUST watch the trailer and identify x1 example.
An outline of some of the theory we have covered today is available on the Blog
under:
• UNIT G325: SECTION B – GLOBAL MEDIA AND MEDIA IN THE ONLINE AGE
• Useful Links – A2
http://ncrafts.wordpress.com/unit-g325-section-b-globalmedia-and-media-in-the-online-age/useful-links-a2/
Visit the following page and go to the link:
http://faculty.washington.edu/farkas/HCDE510Fall2012/Chandler_genre_theoryDFAnn.pdf
You have 5 minutes to locate a theory we have NOT covered today that you
could contextualize to your Main and/or Ancillary products.
FEEDBACK
Analyse one of your coursework productions in relation to the concept of Genre
(25 marks)
YOU SHOULD designate no longer than 25-30 minutes answering this question
(dependent on how much planning you want to do for Section B).
1-2 Minutes – BRIEF Plan and Introduction
15 minutes – Main Task (Trailer) – 3-4 detailed examples and links to theory.
10 minutes – Ancillary Products – 2-3 detailed examples and links to theory.
1-2 minutes - Conclusion
What you have learnt– Plenary
3 minutes
YOU MUST write down x1 thing
genre theory we have covered
today that you have learnt.
YOU COULD give more than x1
example.
Homework:
1) Complete your Genre Answer (if it is incomplete)
2) Prepare for a TEST on some of the key area we have covered so far for Global
Media and Media in the Online Age – in particular learnt the
theories/theorists/dates
3) Revise!
Due: Thursday 9th May 2013 – Period 1