Let-Leeds
Case Study
Let Leeds are a team of letting agents who
help their clients find rental properties in Leeds.
Their services include credit checking, personal
viewings and they offer an online property
search.
Let Leeds pride themselves on offering a
seamless and straightforward service to their
customers, and have helped many students and
professionals find their perfect property in the
Leeds area. They wanted to increase their brand
awareness amongst young professionals and
students, and to communicate effectively with
their database of applications.
What was your prior experience before using
BriefYourMarket.com for communicating?
What have been the results of using
BriefYourMarket.com?
We have certainly found that we are receiving regular
repeat visits and enquiries from our database due to
BriefYourMarket.com and a number of landlords have
asked if properties can be added to our hot properties
email which we do free of charge for all new landlords.
Young professionals are always looking to move. They lead
busy lifestyles, and so keeping them updated with our
latest properties always receives an immense response.
We benefit hugely from our hot-properties template, and
the automated emails that can be sent from the system.
These bring in upwards of a 300% increase in traffic to
our website and we see a huge spike in our website traffic
when we do a send and our customers really appreciate
the triggered emails they receive pre and post using
our services, they really feel that we add a
personal touch.
Before using BriefYourMarket.com, we were struggling
to find a way to promote our brand to younger groups in
Leeds, such as students and young workers. We wanted to
enhance quality of our communication strategy, as we deal
with over 150 property enquiries per week.
Automated Marketing & Communication Software that Delivers Results
T 0344 800 84 24 E [email protected]
Brindley House, Outrams Wharf, Little Eaton, Derby DE21 5EL www.BriefYourMarket.com
UK 2014
Ranked 5th
EMEA 2014 Winner
Winner
2014Winner
EMEA 2014
EMEA
Ranked 33rd
Let-Leeds
Case Study
BriefYourMarket.com provide a newsletter, email
and survey template, alongside full training and data
integration with our in house CRM system, so we can
communicate with all our customers. We found this
process highly efficient, and it meant that we were able to
start using the system almost immediately.
Is there anything else you’d like to add?
We feel that the platform is essential for our
communications and adds scope for us to grow our
business even further.
Big hitters – the subject lines that generated results
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•• Let Your House and Earn £250
•• Renewing Your Tenancy With Let Leeds
•• Carbon Monoxide Alarms and You
“One of the main reasons for Let Leeds’s success is that
their subject lines focus on the reader, e.g. ‘Your House’,
‘Your Tenacy’, which is very engaging.
Their triggered emails and links work well to increase traffic
to their website and enhance awareness of their brand.
Overall, their approach is very customer-friendly- always a
winner!”
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Highly Targeted
Relevant subject line
Personalised recipient
Link to website
Clear layout
Succinct subject line
Attractive layout
Clear call to action
Elaine Arthur, Head of Marketing, BriefYourMarket.com
To book a free demonstration
contact us on:
0344 800 8424
Automated Marketing & Communication Software that Delivers Results
T 0344 800 84 24 E [email protected]
Brindley House, Outrams Wharf, Little Eaton, Derby DE21 5EL www.BriefYourMarket.com
UK 2014
Ranked 5th
EMEA 2014 Winner
Winner
2014Winner
EMEA 2014
EMEA
Ranked 33rd